MDM
Master Digital Marketing
MDM
MDM
En colaboración con
Discover the path to career success through our ‹MDM: Master Digital Marketing›.
The MDM changes your life
Transform your Future with MDM: ‹Redefine, discover, harness›
The Master's in Digital Marketing (MDM) is the next step in your career path to understanding the revolution in customer interactions. Get started on a transformative journey that will teach you how to redesign connections and turn them into a solid marketing plan. Discover trends with impact, become an expert in decrypting data, and leverage technology to create unique, personalized strategies. Learn how to turn these tactics into tangible business opportunities. Your future in digital marketing starts with the MDM!
Upcoming applications
You decide ‹when and where›
- Upcoming applications open
Madrid. 17 October 2024
- Duration
9 months, 60 ECTS
- Languages
Spanish
What is the MDM
Become an expert in ‹digital marketing› strategy
With our Master’s in Digital Marketing, you will acquire the skills you need to lead in the business world, combining solid knowledge with business and digital technology.
Innovative program
Our revolutionary study program combines marketing dynamics with the latest technology. At MDM you will experience a unique immersion in the world of advanced digital marketing. Get to grips with the most innovative strategies and take your career to the next level.
AI BOOTCAMP BY GOOGLE
At ISDI, we are pioneers in the latest trends in education, which is why our programs include a unique AI module developed in collaboration with Google AI Academy. We are the only business school in Spain that offers this exclusive learning opportunity, combining academic excellence with tech innovation thanks to our outstanding partnership with Google. Through the Google AI Bootcamp, students receive practical training from Google professionals on the latest innovations in Artificial Intelligence, developed by Google: Vertex, pre-trained models via API, AutoML model and Google’s Generative AI
Cutting-edge expertise
Build your skills with a solid grounding in generative AI, advertising, technology and data management. We will guide you towards becoming a digital leader who can work on all the latest trends. Become the new digital leader in your industry!
MDM Profile
Recent graduates looking to ‹specialize› in digital marketing
We will guide you as you discover the exciting world of digital marketing. Join us on a creative journey where the latest trends are your compass. Develop your professional career in a growing area of specialization, stay at the forefront of best practices and become a leading expert in digital marketing
Data
Boosting your ‹digital presence›: ISDI, the obvious choice for success
Choosing ISDI means having choosing an exceptional education with learning methods designed to maximize your potential. It means choosing a path to success. Here are some of our achievements.
Accreditations
Educational excellence backed by the ‹best certifications›
QS Rating
QS Rating: Teaching and Employability
Cualificam
The Master in Digital Marketing is currently undergoing accreditation by Cualificam, which certifies the quality of professional master's programs. It is equivalent to the accreditation procedure for degrees and university master's degrees and complies with the quality standards of the European Higher Education Area.
Teaching staff
Your roadmap to improved understanding, backed by ‹experts› in the field
Our teaching staff are the driving force behind the ideas that will transform the digital landscape of the future. This means that, in each session, you will have the chance to gain knowledge from professionals who are leaders in their fields of expertise.
Beatriz Bahima
Global Marketing Strategy
Laura Gil
Directora Transformación Digital
Juan Baixeras
Country Manager Spain & Italy at Audible
Melanie Calero
Chief Data Officer
Montse Jodar
Chief Marketing Officer
Elvis Santos
Chief PR & Influence Officer
Raúl Cruz
Innovation and Projects Director of audiovisuals platforms
Javier Arenillas
Global Head of Media at Cabify
Beatriz Bahima
Global Marketing Strategy
Laura Gil
Directora Transformación Digital
Juan Baixeras
Country Manager Spain & Italy at Audible
Melanie Calero
Chief Data Officer
Montse Jodar
Chief Marketing Officer
Elvis Santos
Chief PR & Influence Officer
Raúl Cruz
Innovation and Projects Director of audiovisuals platforms
Javier Arenillas
Global Head of Media at Cabify
Alfredo Carrión
Director Data Analytics & AI
Martín Benito
Desarrollo de talento en IA y Cloud
AI HUB
AI HUB. AI HUB.
THIS IS ISDI
AI HUB
A platform for ‹ethical and measured› AI learning
Learn to use AI in an ethical and measured way, giving a boost to your projects with cutting-edge skills. Explore the strengths and limitations of AI technologies, with academic integrity. Gain access to a wide variety of resources, including the program's core project. Join ISDI and be part of a present full of AI opportunities.
This content will give you solid grounding, exploring the fundamentals of AI, its practical application in your projects and professional career, and all the key concepts you need to understand.
Get to grips with advanced ChatGPT use, learning how to make the most of its capabilities. Receive valuable guidance on role assignment, context management, and critical thinking.
Delve into Artificial General Intelligence (AGI) and learn how to interact with it through specialized prompt engineering techniques.
Dive into the fascinating world of Artificial General Intelligence (AGI) and learn more about its different types. Gain a deeper understanding of the use of key AI tools.
Gain access to a series of recommended tools, organized by how they apply to projects. Each tool comes with detailed explanations, introductory videos, and access links.
Frequently Asked Questions
Do you still have ‹questions about the MDM?›
If you need more information, don't hesitate to get in touch with us via any of our contact channels, and we will get back to you as soon as we can.
ISDI’s Master’s in Digital Marketing combines flexibility and improved job prospects with an innovative approach. Designed to transform the career of professionals in the field of digital marketing and new technologies.
To study ISDI’s Master’s in Digital Marketing (MDM), you should be a professional who is passionate about digital marketing and technology. We select students who want to lead the digital transformation, learn to manage tools and strengthen their skills in marketing, technology and data analysis.
ISDI’s Master’s in Digital Marketing (MDM) gives graduates a wide range of career opportunities, including roles such as Product Innovation Specialist, Brand Manager, Consulting Analyst, Sales Trade Marketing, and Associate Consultant. Our alumni are employed in positions as Specialists, Managers, and Consultants in a number of different areas, which just goes to show how many career opportunities the program opens up. In addition, digital networking and mentoring opportunities offer valuable support for career growth and development in the dynamic world of digital marketing.
Course program
MDM: Get ‹ready for the future› of Digital Marketing
Your new mindset will include
- Understanding the customer journey
- Automation and customer loyalty
- Digital marketing strategies
Your new skill set will include
- A strategic and technical mindset
- Digital adaptability
- Innovation and creativity
Your new tool set will include
The program
More than just a course program, we act as a ‹strategic guide›
In a constantly evolving digital environment, we are committed to keeping our content up-to-date and adapted to emerging trends. Our goal is to provide you with relevant and effective training that meets your needs and prepares you for the challenges of the ever-changing digital world.
6 ECTS.
Strategic overview of marketing, branding, omni-channel strategy, SEO/SEM, data, Madtech, business models and pricing
- The fundamentals of Digital Marketing
- Data and technology management
- Branding
- Pricing
- Business models
5 ECTS.
Marketing Experience based on Strategic Design to create user-centric, innovative and impactful strategies.
- Methodology and purpose
- Research design and fieldwork
- Analysis of research and fieldwork
- Discussion and ideation processes
- Value proposition and user experience
- Presentation of results and evaluation
10 ECTS.
Activating campaigns in the context of a strategic marketing plan, taking into account the importance of Madtech
- Campaign design and types of campaign
- Channels: SEO, SEM, Programmatic and Display, Social Media, Affiliate Networks, Marketplaces, Email Marketing, Podcast
- Marketing Strategies
- Marketing Automation
5 ECTS.
The fusion of creativity and technology in marketing. Storytelling, graphic design, FIGMA, web and app design, and the “No Code” approach.
- What is creativity? & Creative facilitation
- Tell stories that captivate your audience
- Adobe Illustrator workshop
- FIGMA
- No Code
- Web design workshop
- App design workshop
7 ECTS.
Focus on analytical skills and tech strategy in digital marketing, covering topics such as data analysis, segmentation, visualization and key analytical tools
- Fundamentals and analytical skills
- Data capture tools
- Digital analytics and measurement tools
- Segmentation and predictive models
- Social Media Analytics
- Statistics and probability for marketing
- Data Tech Strategy
- Visualization and reporting
- Power BI
- Data Storytelling
- Consumer analytics in the digital age: how to improve conversion rates
- Google Tag Manager
- Bootcamp GA4
3 ECTS.
Learning about organizational structure and operations, covering financial modeling, Agile in MarTech Ops, organization and roles, project management tools and digital legislation (GDPR)
- Financial modeling
- How to complete Agile MarTech operations and not die trying: Vodafone case study
- Organization and roles
- Workshop on tools to manage marketing projects
- Digital legislation
3 ECTS.
Main trends and advances in Artificial Intelligence, covering marketing, ethics and future design
- Project governance campaign planning
- Collaborative project management tools
- Financial variables, critical business KPIs
- Use cases
Tutored group work focusing on a real company that shares the inner workings of its current business so that students can develop a business, strategy and marketing plan based on automation and analytical technology. A real practical task that applies the knowledge acquired in the Master’s in Digital Marketing using agile methodology and collaborative tools.
Explore the latest currents in digital transformation while studying the MDM, and connect with specialists in strategy and technology during a Digital Immersion Seminar at Harvard. Spend an unforgettable week at Harvard’s RCC classrooms with 40 hours of teaching, including visits to key institutions. In addition, you will get academic recognition from the Complutense University of Madrid (UCM) with 3 ECTS credits. This program gives you the opportunity to connect with leaders in digital innovation at Harvard, expand your network of professional contacts, and dive into an experience that will transform your career.
Digital Excellence Chairs
The Digital Excellence Chairs are collaborative initiatives between ISDI and leading technology companies. The goal is to promote digital transformation and innovation through activities and programs. The Chairs are designed to promote excellence and leadership in the digital field.
SALESFORCE
ISDI and Salesforce have come together for a strategic partnership that drives digital transformation and innovation. This remarkable synergy will forge the future of digital transformation, becoming a reference point in producing leaders with the skills they need to drive change across the business world.
- ISDI is an Authorized Training Partner (ATP) for Salesforce in Spain, France, Portugal and Mexico, and is the only official school for training and certification in the EMEA and LATAM regions with this status. More than just an educational institution, ISDI is a pioneer in certifying instructors in these countries, further raising quality standards.
- As part of its ongoing vocation to provide high-quality professional development, ISDI is committed to training recent graduates at Salesforce. This strategy not only helps strengthen individual talent, but also contributes to the growth of the Salesforce ecosystem.
- In addition, ISDI and Salesforce have joined forces to select and train specialized consultants on the Salesforce platform. This unique collaboration ensures that professionals are at the forefront of the latest trends and technologies, in order to produce innovative and efficient solutions.
The partnership between ISDI and Google has brought two leading organizations together to drive digital transformation and innovation. This unique synergy translates into excellence and leadership in the field of digital transformation.
- As an Authorized Training Provider of Official Google Cloud Certification, ISDI provides access to official resources that will allow you to master the design, management and administration of applications and infrastructure on the Google Cloud Platform.
- ISDI and Google have joined forces to create the ISDI-GOOGLE AI ACADEMY. This alliance is ultimately aimed at launching a Google Artificial Intelligence program, designed specially for executive profiles, that goes beyond the technical and focuses on business, strategic vision and related strategic processes. In addition, AI and Google Cloud Certification are integrated in ISDI programs.
KPMG
ISDI and KPMG have a strategic collaboration on different projects to drive digital transformation and innovation. This powerful synergy fosters excellence and leadership in digital transformation, with events and programs focused on training, innovation and development in the digital age.
- The Legal Tech Chair encourages innovation in the legal and tech sectors with an Advisory Board made up of leaders from companies including Google, Meta and BBVA, to name a few.
- The collaboration has resulted in Digital Talent initiatives such as the Talent Day—part of the ISDI MIB and DMBA study programs—as well as sponsorship of the Digital Professions Map in Cybersecurity and Legal Tech.
- The KPMG management committee takes an active part in the ISDI Board Members of the Digital Age program, showing their commitment to training business leaders in the digital context, and continuous education for their management teams.
IBM
ISDI and IBM have entered into a technology-leading strategic alliance that covers initiatives focused on digital transformation with special emphasis on Big Data and Artificial Intelligence. At ISDI, our partnership with IBM not only aims towards academic excellence, but also at creating an ecosystem that combines education, technology and innovation to prepare leading professionals in the digital world.
- The BIG DATA & Artificial Intelligence Chair is a space dedicated to researching and creating use cases and practical applications of the latest trends in Big Data and AI.
- This includes events aimed at identifying and developing emerging talent in the digital field, such as the Talent Day MIB in Madrid and Barcelona, the Talent Day DMBA, and the Digital Professions Map. The focus is on Data & AI, providing valuable information on the most sought-after skills on the market.
- The partnership includes collaboration on training programs for both students and companies. They also work together on a global training strategy with industry leaders that encompasses technical aspects, employer branding and strategic partnerships.
NTT Data
ISDI and NTT DATA have come together to build a strategic collaboration, joining forces for training, research and sponsorship in a display of their shared commitment to a sustainable, digital future.
- The Data & Artificial Intelligence Chair is the epicenter for research and knowledge sharing in these key areas. NTT DATA supports this initiative by awarding scholarships to study the Master Data Analytics MDA, providing an opportunity that not only funds education, but also offers a job position and strengthens the next generation of leaders in data analytics.
- NTT DATA’s commitment extends beyond scholarships, and includes sponsorship of the MDA program. The company provides key professionals to ISDI teaching staff, so that the course can continue to be equally strong in terms of the level of training offered.
- In addition, NTT DATA offers a training plan to management staff, contributing to the continuous improvement of skills in the digital field.
- The synergy is also shown in key events such as the Talent Day MIB in Madrid and Barcelona, the Digital MBA, and sponsorship of the Digital Professions Map, with a special focus on Cloud Computing.
- The highlight is the Artificial Intelligence Barometer—led by NTT DATA, ISDI and Microsoft—, which includes trends and valuable data on AI and has been presented in a number of different cities.
Employment opportunities
Give your ‹future career› a boost with MDM
Explore exciting new possibilities and unlock a world of unique career opportunities through our MDM program. Discover all the job opportunities that are available to you after the MDM.
Certifications
‹Get certification› in game-changing tools
The MDM is a program designed for those who want to learn by doing. Here, we don't deal with outdated methodologies; with ISDI, you will learn through real company projects.
Google Ads: Gain the digital advertising skills that are critical to optimizing campaigns and maximizing online marketing performance.
Google Analytics 4: Get certification for your ability to interpret data and plan digital strategies for optimal online performance.
Learning experience
Our hands-on approach gives you the ‹flexibility› required to deal with continuous change
At ISDI, we prepare you to successfully pass the most demanded certifications in the Digital Marketing sector. This way, right from the beginning, you are prepared for the reality of companies.
Advanced digital skills
Maximize your potential in the professional world with a unique program that prepares Alumni with the most advanced digital resources and methodology. In a highly competitive environment, standing out from the crowd is key. We will give you the digital tools you need to excel with confidence.
Lead dynamic environments
Discover the MDM, your passport to digital excellence. With a focus on growth, we equip you with these essential tools: Google Analytics, Salesforce MKT Cloud, HubSpot, Power BI and AWS. We believe in your continued evolution through MVP, incremental iterations, and A/B testing. Improve your digital game with the MDM and take the next step to success!
Harvard Digital Immersion Seminar
Explore the latest innovations in digital transformation with the MDM program, and work alongside strategy and tech specialists at the Digital Immersion Seminar at Harvard. For one week, you'll take part in classes at Harvard's RCC and have access to 40 hours of training, including visits to key institutions. In addition, your studies will be valid for 3 ECTS credits certified by the Complutense University of Madrid (UCM). This experience will give you the opportunity to establish professional contacts in the field of digital innovation and will give your career a significant boost.
Employability
Give your future career a boost with the ‹MDM› at ISDI
At ISDI, we strive to make you stand out from the crowd in your career. As you progress through the MDM, we will offer you different activities and resources to improve your employability.
Employer Branding
This is an excellent opportunity to build a direct connection with companies at the forefront of digital transformation. As part of Employer Branding, technology experts will share valuable information on the skills and profiles required in the current job market.
Elevator Pitch
The Elevator Pitch gives you the perfect chance to share your value proposition with leading recruiters and talent executives from key companies in the digital field. An unmissable opportunity to highlight your skills and experiences in the digital sector.
Networking
Students have the chance to hold informal interviews within the school, allowing them to network with leading companies in the digital sector. A great chance for students and professionals in the digital field to get together and exchange ideas and job opportunities.
Our partners
The MDM: A stepping stone to ‹success›
At the Digital MBA, we focus on equipping you with the skills you need to tackle any challenge, as only those with a truly comprehensive perspective will achieve their goals. As a result, many our students already work at renowned companies thanks to their ISDI education.
At the Digital MBA, we focus on equipping you with the skills you need to tackle any challenge, as only those with a truly comprehensive perspective will achieve their goals. As a result, many our students already work at renowned companies thanks to their ISDI education.
Digital Talent Community
Digital Talent Community: TYour permanent partner for ‹professional growth› in the digital age
Unleash your career potential with ISDI! Become part of the Digital Talent Community (DTC). Gain access to exclusive services from the very start of the MDM, immerse yourself in digital innovation, and connect with industry leaders.
Digital
Progress in your own way. Join us to discover exclusive events and the latest trends in content, find out about featured classes, and stay up-to-date with the ISDIgital Now blog.
Talent
And it’s not just the MDM course program—you also get access to job banks, mentoring with alumni, and one-on-one sessions with a Career Advisor. Your career goals are much closer than you think.
Community
Join our community. Connect and benefit from an ever-expanding digital network. There are so many students like you, and we can reach new heights together.
Boost your startup
We’ll help you develop ‹your innovative projects›
At ISDI, we believe in your ability and your potential. We're committed to supporting you, guiding you, and keeping a close eye on the progress of student-led startups.
ISDI Start: The incubator
ISDI Start is more than an incubator: it’s the springboard that your startup needs. Our experts are on hand to help you develop, launch and consolidate your idea in fields like EdTech, robotics and sustainability.
ISDI Investors Club: The meeting point
This is a space where investors, family offices, business angels and corporations can get together with startups with growth potential, like yours.
The network
Open the doors to a vast network of contacts that we have been carefully crafting since 2014. As part of this synergy, startups, mentors, public institutions, investors and corporations come together to work towards building extraordinary achievements, together.
Upcoming editions
You choose ‹when and where›
Discover our huge range of on-campus possibilities, where we give you direct access to the most advanced technology. Every tool is designed to help you get the most out of your digital environment.
Madrid
Upcoming applications
17 October 2024
Friday
4 pm to 10 pmSaturday
9 am to 2.30 pmAdmission
Start the admissions process and join a program that will change your future
Alumni
You don’t study the MDM, you ‹live it›
Gonzalo Pugach
Data OPS Analyst
The MDA program’s comprehensive approach to topics such as quality, data, AI and machine learning have helped me to become a more versatile professional. One of the things I liked most about the ISDI experience was being able to interact directly with business experts who I would not normally have the opportunity to connect with, and I was able to find out more about the real cases they face on a daily basis.
Lucía Millán
Data Analyst
Not only did ISDI provide me with technical and practical knowledge on data analysis and Artificial Intelligence, but it also led me to meet exceptional people. Through working with my team, I learned a lot from the ideas that came up between the group, not to mention everything I learned from continuous interaction with the teaching staff, who were always available and dedicated, making this an experience that was not only academic, but also deeply human.
Germán Rupérez
Founder
My time at ISDI was exceptional, highlighting the extensive work facilities offered by the school. From networking events to teachers committed to identifying talent, through the opportunity to pitch to renowned companies and the support of Career Advisors.
Academic partners
Encouraging ‹future leaders› through our partnerships
Our partnerships are key to student progress, and vice versa. At the MDM, leading professionals from prestigious companies will share their experiences, offering real case studies and current perspectives on their sectors. This allows you to immerse yourself in the practical situations you will face in the future, preparing you for the challenges ahead.
Startups
We work towards your ‹business growth› together: your vision, our drive
Discover some of the new companies launched by our talented alumni.
Do you have any questions, or is there something we missed? ‹We’re right here›
Suggestions, questions or complaints
Do you have any ‹suggestions›?
Would you like to share something about learning at ISDI? Get in touch by writing us an email at: studentsupport@isdi.education
To make sure the email gets through correctly, please write “suggestions, complaints and claims” in the subject line. Your message will be sent directly to the ISDI Academic Directorate.
