Álvaro Blanco
Salesforce Business Group Manager at Accenture
< Master Digital Marketing: the union of data, technology and people >
The reference master's degree that will provide an answer to your present and future professional development in the field of digital marketing and new technologies. By understanding the social context and trends, you will develop the necessary skills to address the challenges of marketing thanks to Martech and the use of data.
Basic Data
Upcoming convocations
Madrid [October 2023]
Barcelona [October 2023]
Duration
9 months,
450 hours
Language
Spanish
Pricing and financing
Check the price of the program, scholarships and financing options available by requesting information on our website.
What is MDM?
< Marketing in the Digital Age >
We are living in a key moment: society, consumers and brands are transforming their relationship and value transfer models, and in this new reality it is essential to understand, adapt and anticipate. Marketing professionals are key players, catalysts of change through the development and implementation of digital strategies focused on people (Human-Centric Marketing).
The MDM prepares you to redesign relationships with consumers and materialize it in a marketing plan. Discover trends, learn how to interpret data and take advantage of technology to create stable and personalized strategies that translate into business opportunities.
The MDM learning experience
In the MDM you will learn surrounded by the best experts, with theory based on practical cases and using the Marketing tools that you will find in today's companies. At ISDI, we believe that you can only acquire new knowledge if you put it into practice and, for this reason, you will also carry out a group project to transform the marketing strategy for a real company.
< The program >
Aimed at both junior profiles and professionals who want to continue developing in Digital Marketing and who understand that Marketing without technology and data is no longer Marketing. The MDM will help you to be at the forefront of trends and technologies that make it possible, to generate innovation in organizations, and of course to design, implement, measure and make go-to-market plans more efficient:
- Marketing Strategy: discovering New Age marketing, from an ethical perspective and understanding it within the context of the organization.
- Campaign definition and activation: with the customer at the center, knowing who they are and knowing their journey, you will delve into the development and implementation of strategies in acquisition, loyalty and retention channels.
- Data and technology: from data governance to the definition of OKRs (Objectives & Key Results), together with technology as a key enabler to accelerate the implementation of your campaigns.
- Operations: to understand how to plan, implement and manage Marketing projects, identifying the necessary Talent and with the financial variables that allow you to understand their viability.
All this grounded in a real case through the core project and knowing key concepts of innovation that will allow you to anticipate the immediate future, such as Metaverse, Blockchain, Artificial Intelligence or Sustainability.
01 · Marketing Strategy
- Trends
- Behavioral economics
- The new era of marketing
- Trend research
- Digital Ethics
02 · Marketing Organization
- Agile Methodologies
- Design Thinking
- Business Model Canvas
- Organizational Value Chain
- Mkt Typologies
- Omnichannel Strategy
- Change Management
03 · Marketing Experience
- Interaction Design
- Journey Design
- Target, Buyer Persona, DILO, Customer Journey
- Empathy Map
- CX/UX/UI
- Marketing and Sales
- Attraction Strategies
- Loyalty Strategies
- Retention Strategies
04 · Marketing Intelligence
- Data in Organizations
- Data Governance
- Data Analytics
- Analytical Skills
- KPIs & OKR
- Party Data
- GDPR - Compliance
05 · Marketing Technology
- Cloud computing and ETLS
- CRM, CDP
- Sales and Services
- AI & Machine Learning for Marketers
- Blockchain Technology for Marketers
- Cybersecurity
- Internet of Things
06 · Marketing Activation
- Campaign Management, Multichannel and Omnichannel
- Marketing Channels: offline and online,
- CRM and Channel Strategy
- Inbound Marketing and Lead Strategy
- SEO/SEM
- Email Marketing
- B2C and B2B Automation
- Ecommerce
07 · Marketing Operations
- Project Governance Campaign Planning
- Collaborative project management tools
- Financial variables, critical business KPIs
- Use cases
08 · Growth Marketing and Tools
Growth Marketing: the basics of Growth Marketing, Funnel Growth, Data for Growth
Tools and certifications: Lego Serious Play, AWS, Azure, Tableau, Power BI, Hubspot, SF email mkt, Pardot, Google Analytics.
09 · Digitization project
Tutored group work on a real collaborating company that lends its business reality for students to develop a business plan, strategy and marketing based on automation and analytics technologies. A real experience that applies the knowledge acquired in the Master in Digital Marketing using agile methodologies and collaborative tools.
In addition, you will be able to get certified in key technologies for your employability:
Google Ads
Google Ads is the digital advertising stack par excellence, with solutions such as search ads or display ads. Get certified and learn how to use these tools to improve the efficiency of marketing campaigns with business impact.
Salesforce Marketing Cloud
The digital economy requires new marketing. Companies have relied on Salesforce to manage their customers and market efficiently and in line with the new economy. At MDM, get certified on the world's number one CRM.
Google Analytics
This is Google's web analytics tool, launched in 2005, which provides aggregated information on traffic arriving to websites and landings, giving you information about the audience, their behavior and conversions on your digital assets.
Tealium
Tealium is driving the new era of marketing by enabling you to deliver real-time data-driven customer experiences and thanks to MDM you will learn how to use its technological stack to improve your employability, being able to get certified in its main tools.
More than teachers, referents
It's not just what you learn, it's who you learn it with. Learn from the best: more than 100 active experts, industry leaders in their respective areas with whom you will discover where the digital revolution is moving.
Carmen López
Business Intelligence Director at Just Eat
Ricardo Tayar
CEO & Founder of Flat 101
Gemma Salvatella
Head of Brand and Marketing Communication at Imagina Energía
Ander Jauregui
Chief Strategy & Business Development Officer at BMIND
Ana Fuentes
Customer and Employee Experience Consultant at Izo
Carlos Rojas
MadTech Lead - Senior Manager at Accenture Song
Beatriz Díaz-Parreno
CRM & Marketing Automation Director at Apache Digital
Nacho Parada
Head of Acceleration at Demium
Melanie Calero Sánchez
Data Analytics Manager at Toyota
Soraya Herreros
Chief Marketing Officer at Phexia
Alfredo Carrión
Director Business Consulting & Head of Digital Business Strategy at NTT Data
Anita Cufari
Expert in Strategic Creativity, Brand Storytelling & Contents at Barrabés
Ángel Canovas
Global Director Online Paid Media at BBVA
Carmen Camuñas
Head of Digital Transformation at ACCIONA
David Alayón
Chief Foresight Officer & Co-Founder at Innuba
Carolina Fàbregas
Chief Marketing Officer & Business Development at Thyssen-Bornemisza Collection Foundation
David Carro
Head of Digital Unit at Vodafone
Carolina Miyata
Partner & Managing Director at Prodigioso Volcán
Juan José Crespo
CRM Manager at Deloitte Digital
Esmeralda Pérez
Founder & Transformation & Business Growth Advisors at KORU
Nacho Torre
Director of Marketing & Digital Strategy - Deputy Director of Ibercaja
Eva Ródenas
South EMEA Solutions Consultant Lead at Tealium
Pedro Marín
Global Senior Manager - Metaverse Continuum Business Group at Accenture
Gema Perea
Director of Technology, Processes and Digital Transformation at Pichincha Bank Spain
Vicenç Alvaro
Marketing Director of Southern Europe at ManpowerGroup
Julia Díaz
Head of Data Science at Repsol
Liliana Acosta
Founder & CEO of Thinker Soul
Do you want to know more about this master's degree?
Leave us your details and a consultant will contact you as soon as possible to understand your needs and inform you about the program.
Employability
Studying at ISDI is more than just the master's degree you choose. It is a lifelong alliance with a leading partner in business and technological and digital transformation. This translates into unparalleled employability data, thanks to a Career Services team committed to your future.
94
Students
They find work in subjects related to the Master Digital Marketing.
39
From our alumni
They lead change by being managers or directors in their companies.
29000
Professionals
With whom you will make the best networking in our Digital Talent Community.
< Career Services Team >
ISDI's Career Services team will accompany and advise you during and after the program. You will have exclusive access to our job bank, personalized sessions with our advisors and employability and networking events in which leading companies from different sectors such as Accenture, Glovo, Cabify, Fever or L'Oréal often participate.
Thanks to MDM our alumni have taken the professional leap they needed. These are some of the companies in which they work:
Our students are clear: there is a before and an after MDM.
< Digital Talent Community: your digital community, for life >
From the moment you start the MDM, you become part of the Digital Talent Community (DTC), the meeting place for students, industry leaders and teachers. Access exclusive training, professional development and networking services. A passport to the digital ecosystem with no expiration date and no cost.
Ready to take the step?
Now that you have it clear, discover all the details of the next edition of the MDM. In addition, we help you to finance the program in case you need it and accompany you during the admission process with a team of advisors.
Locations and schedules
When and where
Don't you think that after a global pandemic that has accelerated workplace digitization to unprecedented levels, it's time to embrace your own digital transformation?
Madrid
October 2023
Friday 4:00 to 10:00 pm
Saturday 08:30 to 2:30 pm
Barcelona
October 2023
Monday to Thursday from 6.45 to 9.45 pm
< Admissions process for the MDM program >
Start your admission process and access the master's degree that will change your future.
- 1. Form: Request information
- 2. Personal advice
- 3. Delivery of documentation
- 4. Admission interview
- 5. Admissions Committee
- 6. Reservation and registration
Why ISDI?
Betting on ISDI is betting on your future. Since 2009, we have been accompanying professionals like you beyond training, with a complete ecosystem built every day by the employees, teachers, students and companies that are part of our business school.
Ecosystem
ISDI is training, but also much more. We train people and companies, we build a community of students on the move, we launch and monitor Startups, and we care about social impact through our foundation and sustainable development as a key theme of all programs.
People
For us, behind every enrollment there are names and surnames. We know our students and help them build their future from the day they contact us. When they finish their master's degree, they remain part of ISDI and their employability and future remain our priority.
Change
The only thing that remains constant is change. That is why at ISDI we keep up to date with the latest trends, update our program catalog and the content of each module every year, and add new active experts to our faculty who reflect the reality of today's companies.
Events
It's happening
Talks, studies, open days, debates. There's always something going on at ISDI.