

Álvaro Blanco
Salesforce Business Group Manager at Accenture
The reference master's degree that will provide an answer to your present and future professional development in the field of digital marketing and new technologies. By understanding the social context and trends, you will develop the necessary skills to address the challenges of marketing thanks to Martech and the use of data.
Upcoming convocations
Madrid [October 2023]
Barcelona [October 2023]
Duration
9 months,
450 hours
Language
Spanish
Pricing and financing
Check the price of the program, scholarships and financing options available by requesting information on our website.
< Marketing in the Digital Age >
We are living in a key moment: society, consumers and brands are transforming their relationship and value transfer models, and in this new reality it is essential to understand, adapt and anticipate. Marketing professionals are key players, catalysts of change through the development and implementation of digital strategies focused on people (Human-Centric Marketing).
The MDM prepares you to redesign relationships with consumers and materialize it in a marketing plan. Discover trends, learn how to interpret data and take advantage of technology to create stable and personalized strategies that translate into business opportunities.
In the MDM you will learn surrounded by the best experts, with theory based on practical cases and using the Marketing tools that you will find in today's companies. At ISDI, we believe that you can only acquire new knowledge if you put it into practice and, for this reason, you will also carry out a group project to transform the marketing strategy for a real company.
< The program >
Aimed at both junior profiles and professionals who want to continue developing in Digital Marketing and who understand that Marketing without technology and data is no longer Marketing. The MDM will help you to be at the forefront of trends and technologies that make it possible, to generate innovation in organizations, and of course to design, implement, measure and make go-to-market plans more efficient:
All this grounded in a real case through the core project and knowing key concepts of innovation that will allow you to anticipate the immediate future, such as Metaverse, Blockchain, Artificial Intelligence or Sustainability.
Growth Marketing: the basics of Growth Marketing, Funnel Growth, Data for Growth
Tools and certifications: Lego Serious Play, AWS, Azure, Tableau, Power BI, Hubspot, SF email mkt, Pardot, Google Analytics.
Tutored group work on a real collaborating company that lends its business reality for students to develop a business plan, strategy and marketing based on automation and analytics technologies. A real experience that applies the knowledge acquired in the Master in Digital Marketing using agile methodologies and collaborative tools.
In addition, you will be able to get certified in key technologies for your employability:
More than teachers, referents
It's not just what you learn, it's who you learn it with. Learn from the best: more than 100 active experts, industry leaders in their respective areas with whom you will discover where the digital revolution is moving.
Salesforce Business Group Manager at Accenture
Business Intelligence Director at Just Eat
CEO & Founder of Flat 101
Head of Brand and Marketing Communication at Imagina Energía
Chief Strategy & Business Development Officer at BMIND
Customer and Employee Experience Consultant at Izo
MadTech Lead - Senior Manager at Accenture Song
CRM & Marketing Automation Director at Apache Digital
Head of Acceleration at Demium
Data Analytics Manager at Toyota
Chief Marketing Officer at Phexia
Director Business Consulting & Head of Digital Business Strategy at NTT Data
Expert in Strategic Creativity, Brand Storytelling & Contents at Barrabés
Global Director Online Paid Media at BBVA
Head of Digital Transformation at ACCIONA
Chief Foresight Officer & Co-Founder at Innuba
Chief Marketing Officer & Business Development at Thyssen-Bornemisza Collection Foundation
Head of Digital Unit at Vodafone
Partner & Managing Director at Prodigioso Volcán
CRM Manager at Deloitte Digital
Founder & Transformation & Business Growth Advisors at KORU
Director of Marketing & Digital Strategy - Deputy Director of Ibercaja
South EMEA Solutions Consultant Lead at Tealium
Global Senior Manager - Metaverse Continuum Business Group at Accenture
Director of Technology, Processes and Digital Transformation at Pichincha Bank Spain
Marketing Director of Southern Europe at ManpowerGroup
Head of Data Science at Repsol
Founder & CEO of Thinker Soul
Leave us your details and a consultant will contact you as soon as possible to understand your needs and inform you about the program.
Studying at ISDI is more than just the master's degree you choose. It is a lifelong alliance with a leading partner in business and technological and digital transformation. This translates into unparalleled employability data, thanks to a Career Services team committed to your future.
94
Students
They find work in subjects related to the Master Digital Marketing.
39
From our alumni
They lead change by being managers or directors in their companies.
29000
Professionals
With whom you will make the best networking in our Digital Talent Community.
< Career Services Team >
ISDI's Career Services team will accompany and advise you during and after the program. You will have exclusive access to our job bank, personalized sessions with our advisors and employability and networking events in which leading companies from different sectors such as Accenture, Glovo, Cabify, Fever or L'Oréal often participate.
Thanks to MDM our alumni have taken the professional leap they needed. These are some of the companies in which they work:
< Digital Talent Community: your digital community, for life >
From the moment you start the MDM, you become part of the Digital Talent Community (DTC), the meeting place for students, industry leaders and teachers. Access exclusive training, professional development and networking services. A passport to the digital ecosystem with no expiration date and no cost.
Now that you have it clear, discover all the details of the next edition of the MDM. In addition, we help you to finance the program in case you need it and accompany you during the admission process with a team of advisors.
When and where
Don't you think that after a global pandemic that has accelerated workplace digitization to unprecedented levels, it's time to embrace your own digital transformation?
Start your admission process and access the master's degree that will change your future.
Why ISDI?
Betting on ISDI is betting on your future. Since 2009, we have been accompanying professionals like you beyond training, with a complete ecosystem built every day by the employees, teachers, students and companies that are part of our business school.
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