DMBA
Digital Master in Business Administration
Digital MBA
From recent graduate to AI-powered digital leader
The DMBA: Your leap to the next level
The ‹Digital MBA› that unlocks your potential
Our Master in Business Administration blends business acumen with cutting-edge digital tools. You will learn how to harness data management technologies and apply AI-driven marketing strategies to become a digital leader in a competitive and constantly evolving environment.
Upcoming applications
You decide ‹where and when›
- Upcoming applications open
Madrid.
October 2025
Barcelona.
October 2025
Harvard (Optional Seminar).
June 2026
- Duration
- 9 months | 60 ECTS
- Languages
- English
What is the DMBA?
The digital MBA, your bridge between ‹theory and practice›
This is not just an MBA in digital business, it’s a transformative experience that prepares you for the challenges of the real digital world. Here are three reasons why this MBA is for you:
AI is your best ally
AI isn’t a mystery or a threat — it's a game-changing tool. You will master generative AI to optimize processes, make faster decisions, and enhance creativity.
Lead from day one
Theory is important, but practice changes lives. In this program, you won’t just study: you'll collaborate, create, and solve real-world challenges. From day one, you'll gain the practical skills to lead in any organization.
Master the tools of tomorrow
Technology works for you in the DMBA. You'll build a solid foundation in the most relevant digital tools: Figma, Airtable, Freepik, Hootsuite, WordPress, Python, Vertex AI, and many more.
Is the DMBA for you?
The Digital MBA for ‹recent graduates›
Designed for young professionals and recent grads with limited work experience, the DMBA goes beyond traditional education. It combines business skills with digital technology, giving you everything you need to thrive in today’s job market.
Alumni
To understand the DMBA, you need to ‹experience it yourself›
Bruno Puente
Sales & Trade Marketing trainee
ISDI offers opportunities for all kinds of profiles. I spent almost a year looking for work before starting the master’s degree, when I realized that I needed to stand out from the rest. Since ISDI I have already been able to work and learn at large companies like L’Oreal and Disney, where I work currently. Studying at ISDI is a memorable experience in the sense that there is always something to discover. Every day you have a teacher who is at the top of their field and who you can learn a lot from, you meet people who might become friends or colleagues, and you always come out with a smile.
María Fernández Cañas
Management Consulting Analyst
My year at ISDI was emotionally intense, and a learning experience. In just a few months, I had the chance to interact with outstanding professionals and get to grips with an agile methodology free from pre-established rules. The highlight was the presentation of the Core Project, which gave me a deep sense of fulfillment and pride in my personal growth.
Data
‹ISDI is backed› by figures
We can show you who we are, but it's the data that supports us
Teacher staff
Our ‹digital leaders› offer you the highest quality training
At ISDI, you learn from professionals who shape the future. Each session is led by experts currently working at the top of their industries, connecting you directly with the real world of digital business.
Sandra de Soto
Innovation & Digital Transformation
Craig Crawford
IT Strategist & ex VP IT Strategy
Kike Levy
Sports Southern Europe Lead
Rafa Martin
Media Partnerships Lead
Christina Stathopoulos
Data Expert - Analytical Consultant
Pablo Peris
Industry Advisory Leader
Ignacio Abengochea
Senior Partner Mckinsey
Beatriz de los Mozos
CEO
The course
Business education for the ‹Digital Age›: The DMBA at ISDI
From digital strategy and innovation to marketing, eCommerce, data analytics, and agile transformation — all in one MBA.
6 ECTS, 48 hours.
- New methodologies, work processes, the latest innovations and how they are used both in companies today, and in the projects students will work on during the program.
- Understanding and using Agile, Scrum, Kanban, Design Thinking and Business Model Canvas in professional settings, and how they apply in business.
9 ECTS, 72 hours
- Vision and understanding of how companies operate in the digital age: business models. Go-to-market, high-level operations and finance.
- Differences from traditional business models. Client-centric approach under an omni-channel, multi-device and global strategy, excellent understanding of back-office (process automation) and front-office operations (focusing on user experience).
- Analysis, design and implementation of KPIs.
- Understanding the financial and legal conditions for companies in the digital age.
10 ECTS, 80 hours
- Understanding and applying internet architecture and disruptive technologies in businesses in the digital age.
- Operations, structure, trends and strategies for application and innovations in IoT, Industry 4.0, Blockchain, Artificial Intelligence and Machine Learning in digital concepts, services and products.
14 ECTS, 112 hours
- Execution of business strategies and plans in the digital age.
- Understanding digital marketing, social media, website and app development, content management, digital advertising, search engines, mobile marketing, e-Commerce and data analytics.
- Understanding strategic frameworks such as the Marketing Funnel, Customer Journey and Buyer Persona.
- Workshops on CRM tools, social media marketing, search marketing, digital advertising, app optimization, prototyping, UX and analytics.
9 ECTS, 72 hours.
Apply your knowledge to a real project! Detect new business opportunities for a top company and work on a digital transformation plan using agile methodology and collaborative tools.
- Teamwork
- New lines of business
- Unique methodology
12 ECTS, 320 hours. In the Master’s program, you will be able to undertake internships at companies or access job offers that match your profile and professional experience.
In collaboration with the Real Colegio Complutense, ISDI holds the week of digital immersion and transformation at Harvard every June. It is an inspiring and unique intellectual experience for those who wish to expand and share their disruptive and transformative thinking. (Optional attendance)
Career Pathways
Explore your ‹professional future›
The DMBA prepares you for a world full of opportunities. Possible roles include:
Digital Excellence Chairs
The Digital Excellence Chairs are collaborative initiatives between ISDI and leading technology companies. The goal is to promote digital transformation and innovation through activities and programs. The Chairs are designed to promote excellence and leadership in the digital field.
ISDI and Salesforce have come together for a strategic partnership that drives digital transformation and innovation. This remarkable synergy will forge the future of digital transformation, becoming a reference point in producing leaders with the skills they need to drive change across the business world.
- ISDI is an Authorized Training Partner (ATP) for Salesforce in Spain, France, Portugal and Mexico, and is the only official school for training and certification in the EMEA and LATAM regions with this status. More than just an educational institution, ISDI is a pioneer in certifying instructors in these countries, further raising quality standards.
- As part of its ongoing vocation to provide high-quality professional development, ISDI is committed to training recent graduates at Salesforce. This strategy not only helps strengthen individual talent, but also contributes to the growth of the Salesforce ecosystem.
- In addition, ISDI and Salesforce have joined forces to select and train specialized consultants on the Salesforce platform. This unique collaboration ensures that professionals are at the forefront of the latest trends and technologies, in order to produce innovative and efficient solutions.
ISDI and KPMG have a strategic collaboration on different projects to drive digital transformation and innovation. This powerful synergy fosters excellence and leadership in digital transformation, with events and programs focused on training, innovation and development in the Digital Age.
- The Legal Tech Chair encourages innovation in the legal and tech sectors with an Advisory Board made up of leaders from companies including Google, Meta and BBVA, to name a few.
- The collaboration has resulted in Digital Talent initiatives such as the Talent Day—part of the ISDI MIB and DMBA study programs—as well as sponsorship of the Digital Professions Map in Cybersecurity and Legal Tech.
- The KPMG management committee takes an active part in the ISDI Digital Age Directors program, showing their commitment to training business leaders in the digital context, and continuous education for their management teams.
ISDI and IBM have entered into a technology-leading strategic alliance that covers initiatives focused on digital transformation with special emphasis on Big Data and Artificial Intelligence. At ISDI, our partnership with IBM not only aims towards academic excellence, but also at creating an ecosystem that combines education, technology and innovation to prepare leading professionals in the digital world.
- The BIG DATA & Artificial Intelligence Chair is a space dedicated to researching and creating use cases and practical applications of the latest trends in Big Data and AI.
- This includes events aimed at identifying and developing emerging talent in the digital field, such as the Talent Day MIB in Madrid and Barcelona, the Talent Day DMBA, and the Digital Professions Map. The focus is on Data & AI, providing valuable information on the most sought-after skills on the market.
- The partnership includes collaboration on training programs for both students and companies. They also work together on a global training strategy with industry leaders that encompasses technical aspects, employer branding and strategic partnerships.
ISDI and NTT DATA have come together to build a strategic collaboration, joining forces for training, research and sponsorship in a display of their shared commitment to a sustainable, digital future.
- The Data & Artificial Intelligence Chair is the epicenter for research and knowledge sharing in these key areas. NTT Data supports this initiative by awarding scholarships to study the Master Data Analytics MDA, providing an opportunity that not only funds education, but also offers a job position and strengthens the next generation of leaders in data analytics.
- NTT Data’s commitment extends beyond scholarships, and includes sponsorship of the MDA program. The company provides key professionals to ISDI teaching staff, so that the course can continue to be equally strong in terms of the level of training offered.
- In addition, NTT Data offers a training plan to management staff, contributing to the continuous improvement of skills in the digital field.
- The synergy is also shown in key events such as the Talent Day MIB in Madrid and Barcelona, the Digital MBA, and sponsorship of the Digital Professions Map, with a special focus on Cloud Computing.
- The highlight is the Artificial Intelligence Barometer—led by NTT DATA, ISDI and Microsoft—, which includes trends and valuable data on AI and has been implemented in a number of different cities.
Digital Toolbox
Prepare for the digital future: Get certified and learn how to use ‹key technology›
At ISDI, we want you to leave with all the knowledge necessary to become the professional you aspire to be. Upon completing the Digital MBA, you will be prepared to certify in:
Python: A versatile programming language used in data analysis, automation, and web development.
TECH AWS (Amazon Web Services): Provides an overview of the cloud, top AWS services, security, architecture, pricing, and support. It’s the complete guide you need.
HubSpot: A suite of tools for inbound marketing, sales, and customer service.
WordPress: A CMS for creating and managing websites without the need for advanced programming skills.
Figma: A collaborative tool for interface design and prototyping for web and mobile.
Airtable: A flexible database with a spreadsheet-like interface for managing projects and data.
Copilot: A programming assistant that uses AI to help developers write code more efficiently and effectively.
Runway: A creative platform that uses artificial intelligence to explore and experiment with new ideas in design and digital art.
Midjourney: An AI tool for optimizing business processes and improving operational efficiency across various sectors.
Sora: A machine learning platform that offers personalized solutions for corporate training and professional development.
Vertex.AI: A Google Cloud platform for efficiently and scalably building, deploying, and managing machine learning models.
Gemini: An artificial intelligence tool for real-time financial risk identification and management, helping to make informed decisions.
AI HUB
Discover the future with ‹The AI HUB›
On our innovative learning platform, you’ll master AI in a critical and ethical way, empowering your projects. Understand the strengths and limitations of AI technologies while always upholding academic integrity. Access exclusive resources and bring your capstone project to life. Join ISDI in the digital revolution and prepare for a present shaped by AI.
Discover how Artificial General Intelligence (AGI) works and learn to interact with its different types using advanced prompt engineering techniques.
Delve deeper into the use of key AI tools.
Access a curated set of recommended tools for your project, organized by use case. Each tool includes detailed explanations, introductory videos, and direct access links.
Learning experience
Take a ‹hands-on approach› to challenges and gain the flexibility to adapt to constant change
In the Digital MBA, the focus is on you; therefore, our methodology revolves around providing you with the best knowledge with the flexibility you need.
Discovery Classes
Career professionals share their experiences, success stories and mistakes, with real case studies that will leave you speechless. Plus, you will be treated to hands-on live sessions, pre-reading, and bonus material that includes podcasts, webinars and articles.
Digitalization project
Digitize a real company as you progress through the master's degree. Working together as a team, and with guidance from a mentor, you'll put into practice everything you absorb in Discovery Classes. The formula is simple: students work in sprints, with agile methodologies and tools that make it easy to collaborate.
Harvard
Broaden your horizons and prepare to become a digital leader in the future of business. Take on key roles and stand out from the pack. It's not just any seminar, it's a path to success in the business world. (Optional)
Employability
‹Boost your career› from day one
With tailored workshops, a personalized job plan, and access to top hiring companies, you’ll stand out in the digital job market.
A personalized career plan just for you
You are the protagonist of your own future. At the DMBA, we tailor your journey to match your profile, offering specialized workshops that will help you make the leap into the professional world. You’ll also take part in key employability events like Talent Day, where you’ll meet companies looking for junior talent, expand your network, and access internship and job opportunities in the digital sector.
Connect with companies looking for talent like yours
Gain access to our exclusive job platform filled with internship and entry-level opportunities within the digital ecosystem. Thanks to our extensive network of partner companies, you’ll discover openings that match your interests and start shaping your career—right from the master's program.
Exclusive events to boost your future
Engage with fellow students, alumni, and digital professionals through curated events designed to expand your network and learn from those already succeeding in the digital world.
Our partners
Take the ‹DMBA› and get your dream job
Digital Talent Community
Digital Talent Community: Once you join ISDI, you'll be part of the community ‹forever›
Make the most of your career potential! Become a member of ISDI’s Digital Talent Community. From the very start of the DMBA, you will have access to exclusive services, giving you the chance to immerse yourself in the digital revolution and build connections with the leaders in your sector.
Digital
At ISDI, there are no limits to progress. Join us on your career journey and stay in the loop, gain access to exclusive events, learn about the latest content trends, attend leading classes, and keep up with the ISDIgital Now blog.
Talent
Give your career the boost you need. Join the DMBA, and get access to job banks, mentoring with alumni, and one-on-one sessions with a Career Advisor. Your career goals will soon be within reach.
Community
Be part of the experience. Build connections and benefit from an ever-expanding digital network. Discover a space where you can make a difference.
Boost your startup
We enhance your brilliance
Unleash your career potential using the DMBA as a stepping stone to success. The course represents not only a turning point in your career, but also the starting point for new opportunities.
ISDI Start: The incubator
Join ISDI Start and have a partner by your side for your career journey. Our team of experts will support you from the very start of your idea until you have achieved your goals, exploring a number of business verticals such as EdTech, robotics and sustainability.
ISDI Investors Club: The meeting point
Be part of a meeting point where investors, family offices, business angels and corporations all come together to meet startups with the potential for exponential growth. This is the springboard to take your project to the next level
The network
Explore a wide range of opportunities and gain exclusive access to a network of contacts we have been developing since 2014. Startups, mentors, public institutions, investors and corporations all come together to push each other to success.
These are some of the companies ‹founded by ISDI alumni›
Upcoming editions
Choose ‹where and when›
Get ready for an immersive learning experience as our campuses open their doors to the latest tech innovations.
Madrid
Upcoming applications
October 2025
Monday to Wednesday
7:00 pm to 10:00 pm
Thursday
07:00 pm to 09:00 pm
Barcelona
Upcoming applications
October 2025
Monday to Wednesday
7:00 pm to 10:00 pm
Thursday
07:00 pm to 09:00 pm
Admission requirements
Admission requirements for the DMBA
Any questions?
Do you have ‹any questions ›?
Don't be left with any uncertainties about the DMBA. Keep everything—except the doubt. If you need more information, feel free to contact us through any of our channels, and we'll get back to you as soon as possible.
A Digital MBA, like ISDI’s DMBA, combines business strategy with key technological skills and is designed for recent graduates and professionals with 1–2 years of experience. It integrates theory, practical application, and a focus on emerging technologies and agile methodologies. It prepares students for high-demand digital roles and facilitates a successful transition into today’s digital economy, shaping leaders ready to drive business transformation.
Studying a Digital MBA, such as ISDI’s DMBA, is a strategic path to excel in today’s digital economy. It teaches both business strategy and technological capabilities, preparing recent graduates and early-career professionals for highly sought-after roles. With its focus on emerging technologies, agile methodologies, and immersive experiences, it offers a well-rounded education. A Digital MBA ensures a smooth transition and a clear competitive edge in the job market.
The ISDI Digital MBA is specifically designed for early-career professionals with 1–2 years of experience who are looking to stand out in the current digital economy. It’s ideal for those aspiring to roles such as Product Innovation Specialist, Brand Manager, Consulting Analyst, Sales Trade Marketing, and Associate Consultant. The program merges business strategies with critical tech skills, equipping students to lead in areas in high demand within the digital transformation landscape. With a collaborative environment, connections to industry leaders, and unique learning experiences, the DMBA provides an effective pathway to professional excellence in the digital space.
Accreditations
High quality education, backed by leaders in the education sector
QS Star
QS Rating: Teaching and Employability: ISDI has been awarded Five Stars in the categories of Teaching and Employability
Cualificam
This accreditation certifies the quality of professional master's programs like the Digital MBA. It is equivalent to the accreditation process for degrees and university master's degrees, meeting the quality standards of the European Higher Education Area.
Do you have any questions, or is there something we missed? ‹We’re right here›
Suggestions, questions or complaints
Do you have any ‹suggestions›?
Would you like to share something about learning at ISDI? Get in touch by writing us an email at: studentsupport@isdi.education
To make sure the email gets through correctly, please write “suggestions, complaints and claims” in the subject line. Your message will be sent directly to the ISDI Academic Directorate.