Digital Business Seminar
Madrid Digital Business Week
Master the present and the ‹digital future› in a week that will transform your career.
Ready to stop watching change from the outside and start ‹leading it›?
The world doesn’t wait. In this Digital Transformation Immersion Week, you will learn clearly and practically how to master digital strategy, key technologies (without being a programmer), the power of data, and the new era of Generative Artificial Intelligence. You will also discover real success and failure cases that will give you a true advantage in your career or entrepreneurship. The best part? You’ll do it in an agile, practical, and top-level environment.
Upcoming editions
Upcoming editions of the ‹Digital Business Seminar›
- Upcoming editions
Madrid.
February 2026
- Schedule
Monday to Friday: 9:30 AM to 5:30 PM
- Duration
30 hours – 1 week
- Languages
- Spanish
Change doesn’t wait: ‹get ready› for real
Digital transformation doesn’t happen by chance. It’s led. This program gives you what you really need: strategic vision, straightforward technological understanding, and practical tools to make decisions that move businesses in the real world. Here, the time you invest turns into a tangible competitive advantage.
Real digital strategy to make better decisions
You will learn to build digital roadmaps, launch new business models, and optimize processes using technology. You won’t just understand digital transformation—you’ll know how to lead it.
Technology and data made simple
We’ll explain which technologies matter (and which don’t), how to leverage data at every stage of your business, and how Generative Artificial Intelligence is rewriting the rules of the market.
Real cases and direct application
You will work on real cases from major companies and startups, so you can apply the methodologies and learnings to your projects from day one.
Learn from those who are ‹transforming the digital world›, not just from those who explain it.
Our faculty combines experts in digital strategy, technology, entrepreneurship, and change management. They are executives, startup founders, consultants from major companies, and active professionals who don’t just know the trends—they create them. In every session, you’ll learn from their real experience, their successes… and their mistakes, so you can move forward faster and better.
Alberto Sánchez Herrero
Associate Partner
Christina Stathopoulos
Data Expert - Analytical Consultant
Alejandro Molpeceres
Talent Growth Director
Sandra de Soto
Innovation & Digital Transformation
Marcelo Royán
CTO y Digital Product Manager & Co-founder
An intensive journey through everything you need to ‹lead in the digital era›
Get ready for an intensive week where we will explore applied digital strategy, understand technology as a business driver, uncover the data lifecycle, dive into the Generative Artificial Intelligence revolution, and learn from real cases of companies and startups already transforming the world. We are not here to theorize—we are here to build your future.
- Design effective digital strategies to compete in the new economy and generate competitive advantage.
Learn to spot opportunities in changing digital environments and how to capitalize on them quickly.
Discover how leading companies have redesigned their business models to succeed in the digital environment. - Analyze the impact of digital on key functions such as sales, marketing, operations, and customer experience.
Incorporate principles of User Experience (UX), User Interface (UI), and Behavioral Economics to design digital products and services that better connect with users and maximize conversion. - Identify the skills needed to successfully lead and execute digital business initiatives, placing the customer at the center of the value proposition.
- Understand how emerging technologies (cloud, automation, digital platforms) drive new ways of creating value.
- Connect business data with real-time strategic decision-making.
- Ground key technical concepts from a business perspective, with no prior tech experience required.
- Explore how technology integration transforms processes, products, and services across multiple sectors.
- Learn to collaborate effectively with tech and data teams to scale digital projects.
- Discover how generative AI enhances human productivity in creative, analytical, and operational tasks.
- Analyze real cases where AI creates value in areas such as content, customer service, product development, and strategy.
- Understand the role of AI as a co-pilot in decision-making, accelerating work without replacing professionals.
- Learn to use generative AI tools and integrate them into your daily routine to boost professional productivity.
‹Why› you should choose ISDI
By training at ISDI, you join a program designed to take your talent to the next level. It’s a choice focused on generating real impact. And here are the results that prove it.
Companies founded by our ‹alumni›
