Javier Arenillas
Marketing & Data Activation Senior Manager at The Cocktail
< Growth Marketing program, the most demanded profile >
Become a Growth Marketer, the digital marketing specialist profile most demanded by companies to create their digital strategies. Get an end-to-end vision of acquisition, conversion and loyalty, and generate business results with the mastery of technology and data.
Basic Data
Upcoming convocations
Online [March 2024]
Duration
10 weeks, 100 hours
Language
Spanish
Pricing and financing
Check the price of the program, scholarships and financing options available by requesting information on our website.
Who is it for?
Program
The Growth Marketing program will help you learn, apply and deepen your knowledge. You will do it through a methodology that combines classes to acquire knowledge from the hand of active professional experts and a transformation project of a real company that will begin on the first day of the master.
01 · Fundamentals
- Digital Marketing strategy and funnel
- Traffic acquisition channels: paid media and owned media
- Google Analytics: configuration and operation
- CRO
- Data Studio
02 · Growth Marketing Strategy
- Growth teams mindset and project management
- OKRs
- Agile products and methodologies: product market fit, MVP, sketching and wireframing
- AARRR metrics
- Scorecard for growth marketers
03 · Growth Funnel
- Behavioral Economics
- Advanced traffic acquisition: affiliation, inbound marketing, retargetters, influencer marketing
- Advanced conversion: experimentation and personalization
- Advanced Loyalty: Progressive profiling, Marketing
- Automation and Growth for Apps
- Key Growth Hacking tools: Similarweb, Hotjar, Canva, Landingi, Creatopy
04 · Data for Growth
- Marketing Technologies
- Capture and enrichment of 1st, 2nd and 3rd party data
- Artificial intelligence applied to marketing: scoring, clustering and platforms
- Machine learning MVP
05 · Digitalization Project
From a challenge provided by a real company, students will work in teams to define the OKRs of the company and land a roadmap with the project strategy and its short, medium and long term impacts. Practical implementation where you will realize how to apply everything you have learned.
06 · Tools and success stories
- Tools to unite Data and Business: Google Analytics, Salesforce, Hotjar, Hubspot, Landingi
- Growth in real life: How are the most advanced digital companies leveraging Growth Marketing? How do they create their strategy? Learn from the successes (and mistakes) of others in your future marketing strategy. These are the real cases that you will see in the program: Mango, Pompeii, cashconverters, finetwork.
Our experts
More than experts, they are referents in the digital sector.
Ainhoa Mejías
Marketing Strategy Manager at Wallapop
Nasser Hantout
Head of Growth Hacking & Online Strategist at Hawkers
Maialen Fernández Vélez
Head of Digital Data en Mango
Ferran Garcia Rigau
Director Data & Analytics, CRM & Marketing Automation at Iberia
Sara López Giménez
CEO - Head of UX at Rocket Studio
Sergio Pintado
CMO at Cash Converters
María Herranz Maroto
Head of Qual research at The Cocktail
Javier Martín
Chief Executive Officer at Summa Networks
Juanma Varo
Head of Growth at Product Hackers
Rubén Merino
Consultor SEO at The Cocktail
Alvaro Marín Soré
Head of Behavioral Economics at The Cocktail Analysis
Diego Rufo
Design Manager at The Cocktail
Antón Astray
Country Manager at ISPD Spain
Otman Amesnaou
Happy Growth Lead at The Cocktail
Juan Carlos Peña
eCommerce & ReCommerce Director at Cash Converters Spain
< Want to know more about Growth Marketing Program? >
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In figures
ISDI has changed many lives
27.378
Alumni
Since we were founded in 2009, the number of professionals who have passed through our classrooms has grown exponentially. And so have the number of programs, now 15!
200
Companies transformed thanks to ISDI
Banking, retail, energy, telecommunications, consumer goods... Digital disruption affects all sectors. Our mission: to help them all to be competitive in the new digital economy.
314
Startups created or accelerated
ISDI is a launching pad for ideas that have germinated in its classrooms. If you want to give life to one, this is your place. Not for nothing do we have ISDI Accelerator, one of the best accelerators in the world.
Top Companies
Companies where our alumni have found work
Schedule
Where and when
Online
March 2024
Thursday 6:45 to 10:00 pm & Friday 4:30 to 9:30 pm
Admissions process
Admissions process for the Growth Marketing program
In these six steps, we will explain the requirements for being admitted to the program that will change your professional career.
After reviewing your CV/LinkedIn profile, we will invite you to have a chat with us so that we can get a grasp of where you are in your career and your goals. We will answer your questions about the program content, learning methodology, your future colleagues, and financial aid options. You will have the chance to discover our facilities, the program team, and our culture. We will also invite you to an Info Session, Open Day, or event.
Before your interview, we will need you to send us the following information to validate your profile:
- A motivation letter
- A professional letter of recommendation (optional)
- Updated CV/LinkedIn profile
- Official university transcript
- ID card or passport
Once we have answered your questions, we will schedule an admissions interview with a member of the Admissions Committee. We are looking forward to learning more about your academic and professional profile as well as your personality and values.
The interview, which can also be held over the phone, is a key requirement in the process.
After the admissions interview, the rest of the members of the Admissions Committee will evaluate your application together with the feedback from the person who met you.
In three to seven days, we will inform you of our decision.
If you are admitted, we will explain how to make the payment to reserve your spot and to enroll in the program.
At this point, you will become part of the ISDI Ecosystem. We will let you know about talks and events you can attend before starting your classes to get to know your future colleagues and to begin your contact with the digital world.
Welcome to ISDI!
Why ISDI?
Ecosystem
ISDI is training, but also much more. We train people and companies, we build a community of students on the move, we launch and monitor Startups, and we care about social impact through our foundation and sustainable development as a key theme of all programs.
People
For us, behind every enrollment there are names and surnames. We know our students and help them build their future from the day they contact us. When they finish their master's degree, they remain part of ISDI and their employability and future remain our priority.
Change
The only thing that remains constant is change. That is why at ISDI we keep up to date with the latest trends, update our program catalog and the content of each module every year, and add new active experts to our faculty who reflect the reality of today's companies.