MAEX
Marketing Executive Program
Transform your leadership in Digital Marketing and redefine your impact.
Master Digital Marketing and become the top player in the job market.
Digital transformation, artificial intelligence, and data-driven marketing are reshaping the landscape. This executive program is designed for senior marketing leaders like you, who aim to master the latest tools, develop a strategic vision, and strengthen their leadership in the marketing of tomorrow.
You decide where and when.
Upcoming editions of the ‹Marketing Executive Program›
- Upcoming editions
Online.
March 2026
- Duration
- 10 weeks
- Languages
- Spanish
What is the MAEX
The new leadership of digital marketing requires a different perspective.
The Master Executive Program prepares you to be a leader in digital marketing, mastering Martech tools and the most innovative AI applications. Learn to automate campaigns, interpret complex data, and design cutting-edge strategies with a strategic vision that drives business growth and effective leadership in the age of artificial intelligence.
Intensive training for leaders who make a difference.
Each week is a focused, in-depth experience designed to accelerate your professional growth: intensive sessions focused on generative AI, analysis of real cases where artificial intelligence is used, collaborative workshops with tools like Runway or ChatGPT, and simulations that replicate the challenges of current marketing.
Martech & AI as a competitive advantage.
Incorporate the most advanced digital marketing and AI tools to make data-driven decisions, automate processes, generate content with generative models, and optimize results in real time. Artificial intelligence stops being a challenge and becomes your key ally.
Connections that open doors.
Be part of an exclusive network of professionals, executives, and industry experts where the use of AI is not debated: it's mastered. Share knowledge, explore opportunities, and build alliances with leaders who are already applying artificial intelligence in their organizations.
The profile of the MAEX.
Enhance your leadership in marketing and empower yourself for the future of business.
This program is designed for Marketing Directors (CMOs) and leaders in branding, performance, customer experience, and digital marketing. Professionals with more than 4 years of experience in marketing, sales, or related areas who want to elevate their leadership by strategically leveraging artificial intelligence to impact their organizations and careers.
Some data.
Boosting your digital presence: ISDI, the clear choice for success.
Choosing ISDI means gaining access to exceptional training and a methodology designed to maximize your potential. It means choosing a path toward tangible success. Here are our achievements.
Teachers/Professors.
Learn from the leaders, the forefront of digital marketing within your reach.
Each class is an immersion in the most innovative digital marketing tactics, guided by experts who are leading the biggest brands into the future.
Álvaro Blanco
Market Development Manager - Salesforce Marketing Champion
Alfredo Carrión
Director Data Analytics & AI
Beatriz Bahima
Global Marketing Strategy
Elvis Santos
Chief PR & Influence Officer
David Carro
Head of Digital Unit
Melanie Calero
Chief Data Officer
Ramon Alvarez
Head of Customer & Commerce Business Technology
Juan Baixeras
Country Manager Spain & Italy at Audible
Accreditations & Seminars.
A training program backed and connected with the real world.
QS Star
QS Rating: Teaching and Employability: ISDI has been recognized with Five Stars in the categories of Teaching, Employability, and Online Training.
RCC-Harvard
The collaboration between ISDI and the Real Colegio Complutense allows students to access an optional seminar at Harvard University.
Job opportunities.
For those who don't settle: lead the future of Digital Marketing with AI.
With the Marketing Executive Program, you'll gain access to the most innovative strategies and tools like Midjourney or Gemini, which are transforming how brands communicate. Discover how to turn AI into a driver of business impact.
The Global CMO leads the marketing strategy in a multinational company or group. They oversee brand positioning, global campaigns, market research, and omnichannel communications. They work hand in hand with the CEO and other executive committee members, providing strategic vision, team leadership, and oversight of the ROI of marketing initiatives.
The Chief Brand Officer is the brand’s guardian at the executive level. Responsible for the consistency of visual identity, voice, and brand experience, they work with advertising, public relations, design, and customer service. Their role is to build and protect the brand’s perception as a central strategic asset.
This role leads the digital marketing strategy, combining performance, content, social media, and technology. They oversee PPC campaigns, SEO, social media, and CRM, ensuring the integration of online tools and channels. Their focus is to maximize digital visibility and achieve measurable results in a competitive digital environment.
The Chief Customer Experience Officer is the global leader responsible for the customer experience. They design and implement strategies that ensure a consistent and satisfying experience across all touchpoints. They lead UX initiatives and satisfaction surveys, promoting a culture centered on the voice of the customer throughout the organization.
AI HUB
A platform for the ‹ethical and critical› learning of AI
It’s not just theory. You’ll learn to use AI ethically and effectively, understanding its limits, risks, and above all, its real potential. From prompt engineering to designing generative solutions, this program gives you the tools to use AI with judgment and purpose.
This content will provide you with a solid foundation, exploring the fundamentals of AI, its practical application in your projects and professional career, as well as the essential concepts you need to understand.
Master advanced use of ChatGPT, making the most of its capabilities. Receive valuable tips on role assignment, context management, and promoting critical thinking.
Dive into the workings of Artificial General Intelligence (AGI) and learn to interact with its various types through advanced prompt engineering techniques.
Delve into the fascinating world of Artificial General Intelligences (AGI) and their various types. Deepen your understanding of how to use key AI tools.
Discover a set of recommended tools for your project, organized by their application. Each tool comes with detailed explanations, introductory videos, and access links.
The program
Visionary Executives: ‹Digital Marketing› and AI-Powered Leadership
The Marketing Executive Program is for executives who not only understand the digital revolution but lead it. Here, you’ll transform the way you work with marketing through the practical use of artificial intelligence, automating processes and enhancing your analytical and creative capabilities.
Chairs of ‹Digital Excellence›
The Chairs of Digital Excellence are collaborative initiatives between ISDI and a leading technology company, aimed at driving digital transformation and innovation through activities and programs. The chairs are designed to promote excellence and leadership in specific areas of the digital field.
ISDI and Salesforce have formed a strategic collaboration that drives digital transformation and innovation. This exceptional synergy is shaping the future of digital transformation, setting the standard in creating certified and skilled leaders who will drive change across the business spectrum.
- ISDI has achieved ATP (Authorized Training Partner) status for Salesforce in Spain, France, Portugal, and Mexico, positioning itself as the only official academy for training and certification in the EMEA and LATAM regions. More than an educational institution, ISDI stands out as a pioneer by certifying instructors in these countries, further raising the quality standard.
- In its ongoing commitment to professional development, ISDI is dedicated to training recent graduates in Salesforce. This strategy not only strengthens individual talent but also contributes to the growth of the Salesforce ecosystem.
- In addition, ISDI and Salesforce join forces in the selection and training of consultants specialized in the Salesforce platform. This unique collaboration ensures that professionals stay at the forefront of the latest trends and technologies, thus guaranteeing innovative and efficient solutions.
ISDI and KPMG collaborate strategically on various projects to drive digital transformation and innovation. This powerful synergy fosters excellence and leadership in digital transformation through events and programs that promote training, innovation, and development in the digital age.
- The LegalTech Chair promotes innovation in the legal and technological fields, with an Advisory Board made up of leaders from companies such as Google, Meta, BBVA, among others.
- Digital Talent initiatives have been launched, such as the Talent Day within ISDI’s MIB and DMBA programs, as well as the sponsorship of the Digital Professions Map in Cybersecurity and Legal Tech.
- Top executives from KPMG’s management committee actively participate in ISDI’s Digital Era Board Members program, demonstrating their commitment to training business leaders in the digital context and extending that training to the rest of their executive teams.
- The BIG DATA & Artificial Intelligence Chair: a dedicated space for research and the development of use cases and practical applications of the latest trends in these fields.
- Events aimed at identifying and developing emerging talent in the digital space, such as the MIB Talent Day in Madrid and Barcelona, the DMBA Talent Day, and the Digital Professions Map, focusing on Data & AI and providing valuable insights into the most in-demand skills in the market.
- The partnership includes collaboration on training programs for both students and companies. They also work together on a global training strategy with industry leaders that covers technical skills, employer branding, and strategic partnerships.
- The Data & Artificial Intelligence Chair is the epicenter for research and knowledge dissemination in these key areas. NTT DATA supports this initiative by offering scholarships for the Master in Data Analytics (MDA), an opportunity that not only funds education but also provides job placement and strengthens the next generation of data analytics leaders.
- NTT DATA’s commitment goes beyond scholarships, including the sponsorship of the MDA program. They also provide key professionals for ISDI’s faculty, ensuring the program remains robust in academic quality.
- Additionally, they offer an open training plan for executives, contributing to the continuous development of digital skills.
- The collaboration also includes key events such as the MIB Talent Day in Madrid and Barcelona, and the Digital MBA, along with sponsorship of the Digital Professions Map, with a special focus on Cloud Computing.
- The highlight of the partnership is the Artificial Intelligence Barometer, led by NTT DATA, ISDI, and Microsoft, presenting trends and valuable data on AI, with presentations held in multiple cities.
The Learning Experience
Conquer the Digital World: ‹Unstoppable Strategies› for Marketing Leaders
No matter the size of your company or the challenges you face: this program prepares you to master digital marketing and turn every opportunity into a resounding success.
Development of strategic and data-driven thinking to improve decision-making
Strategic, not automatic: Forget routine marketing. Develop an analytical approach and leverage data to stay one step ahead.
Leadership of high-performance teams and driving transformation within your organization
Radical transformation: Are you ready to change the rules of the game within your company? This program will give you the formula to become the driver of change.
Knowledge of advanced Martech and artificial intelligence tools applied to marketing
Technology serving your goals: Leverage the latest digital tools to automate and personalize like a true expert.
Employability
Strengthen your impact and expand your ‹Marketing Executive Program› from ISDI
This program prepares you to stand out in new work environments dominated by AI. From workshops focused on new digital skills to exclusive events where you’ll connect with companies already seeking leaders trained in artificial intelligence.
Your path, at your own pace
The future is yours, and at ISDI we give you the map to conquer it. We design a personalized plan for you, with 3 workshops and 2 events that make a difference in your career. Talent Day is your runway to top digital companies, and the ISDI Job Fair is your exclusive opportunity to connect with jobs that bring you closer to your goals.
The digital job portal you need
The digital world is within your reach. On our Job Board, you’ll find the latest opportunities from the digital ecosystem—just for you. Thanks to our network of strategic partners, you’ll have direct access to the opportunities that will take you where you want to go. This isn’t just a portal—it’s your VIP pass to connect with companies looking for talent like yours. What are you waiting for?
Connect with experts from the ISDI ecosystem
Want to expand your professional network in an epic way? Here you’ll find exclusive activities that let you share experiences, make valuable connections, and grow your network with members of the ISDI ecosystem. Become part of a community that grows with you, supports you, and pushes you to go further.
A large part of our students at ISDI work at ‹top companies›
Digital Talent Community
Digital Talent Community: Tu aliado para siempre en tu ‹crecimiento profesional› en la Era Digital
Potencia tu liderazgo con ISDI. Accede a la Digital Talent Community (DTC) y conecta con los líderes del marketing digital para transformar tu carrera
Digital
Discover progress your way. Join us to explore a world of exclusive events, the latest content trends, featured classes, and dive into the ISDIgital Now blog.
Talent
Add job access and alumni mentoring to the MAEX, and you’ll see your goals are closer than you think.
Community
Be part of our community. Connect and take advantage of a constantly expanding digital networking network. There are many like you, and together, we’ll reach new heights.
Boost your startup
We help you ‹develop your› innovative projects
ISDI Start is more than an incubator: it’s a platform where you can integrate AI into your projects from the concept stage. We have expert mentors in edtech, sustainability, and generative AI who will guide you in developing your idea until it becomes a reality.
ISDI Start: The Incubator
ISDI Start is more than an incubator—it’s the springboard your startup needs. Our experts are here to help you develop, launch, and consolidate your idea in areas such as edtech, robotics, or sustainability.
ISDI Investors Club: The Space
The meeting point where investors, family offices, business angels, and corporations converge— all ready to discover high-potential startups, including yours.
The network
Open the doors to a vast network carefully cultivated since 2014. In this synergy, startups, mentors, public institutions, investors, and corporations interconnect, collectively propelling each other toward extraordinary achievements.
Campus and schedules
Choose ‹where and when› to take the Marketing Executive Program
Discover a world of possibilities in our online programs, where we give you direct access to the most advanced technologies. Every available tool is designed to help you make the most of the opportunities the digital environment offers.
Online
Upcoming editions
March 2026
3 weekly sessions of 3 hours each (9h per week)
Admisión
Access the program that will change your future.
Descubre algunas de las nuevas empresas desarrolladas por los ‹talentos› que se han formado con nosotros.
