MDM
MDM: Master Digital Marketing
Revolutionize “Digital Marketing” and become an expert in AI, people and data.
WHAT IS THE MDM
Become an expert in “digital marketing” strategies and tools
With our Master in Digital Marketing, you will acquire the skills needed to lead in the business world, combining solid knowledge in business and digital technology.
AI is your best ally
Our revolutionary study program combines the dynamics of marketing with the latest technology. In the MDM, you will experience a unique immersion in the world of advanced digital marketing, where artificial intelligence is integrated into every stage of learning.
AI applied to marketing
AI is not a module: it is a cross-disciplinary layer throughout the entire MDM. You will discover how Artificial Intelligence can transform your strategies, helping you make smarter decisions and create campaigns that truly make an impact.
Cutting-edge expertise
Develop your skills with solid knowledge in generative AI, advertising, technology and data management. We will guide you to become a digital leader capable of working with the latest trends. Become the new digital benchmark in your sector!
YOU DECIDE WHERE AND WHEN
Upcoming editions of the “Master in Digital Marketing” in Madrid
Upcoming editions
Madrid.
Harvard.
June 2027
schedule
Fri. 16:00–21:30 · Sat. 9:00–14:00
Duration
- 9 months | 60 ECTS
languages
- Spanish
THE IDEAL MDM PROFILE
Recent graduates who challenge limits and seek to lead “digital marketing”
Designed for professionals with more than 3 years of experience or a university background in business or technology-related areas, our program provides the essential skills to tackle business challenges through client-centric marketing strategies, technology and data.
The Master in Digital Marketing is something you “experience,” not just something you study
Pasar por ISDI ha supuesto, sin duda, un antes y un después en mi carrera profesional
Sonsoles Bravo
Omnichannel Manager
Las oportunidades laborales y de networking son enormes.
Sofía Ríofrio
Digital Marketing
LEARNING EXPERIENCE
In the “Master in Digital Marketing,” learning means doing
Here, you don’t just come to listen; you come to do, to experiment and to prepare for the real challenges of the marketing world. You will learn how to use AI to reduce operational time and maximize creative impact. This is the place where you develop the skills, confidence and mindset needed to stand out in the digital world.
Advanced digital skills
Unlock your potential in the professional world with our exclusive program, which prepares students with the most advanced digital resources and methodologies, with AI as an essential part of the program. In a highly competitive environment, standing out is key, and we provide you with the digital tools you need to excel with confidence.
Lead dynamic environments
Discover the Master in Digital Marketing, your passport to digital excellence. With a Growth-focused approach, we equip you with essential tools: Google Analytics, Salesforce Marketing Cloud, HubSpot, Power BI and AWS. We believe in your continuous evolution through MVPs, incremental iterations and A/B testing. Take your digital game to the next level with the MDM and make your success inevitable!
Harvard Digital Immersion Seminar
Explore the latest innovations in digital transformation with the MDM program and collaborate with specialists in strategy and technology during the Harvard Digital Immersion Seminar. Over the course of one week, you will take part in classes at Harvard’s RCC and enjoy 40 hours of training, including visits to key institutions. This experience will give you the opportunity to build professional connections in the field of digital innovation and significantly enrich your career path.The seminar is optional and is not included in the price of the Master’s program.
THE PROGRAM
Your path to success that unlocks “your potential” in digital marketing.
From day one, you apply AI to real briefs. Your learning will be based on challenges with direct impact, using generative models to respond to client briefs, optimize journeys or analyze audiences with a predictive vision.
6 ECTS.
Description: Strategic vision of marketing, branding, omnichannel strategy, SEO/SEM, data, MadTech, business models and pricing.
- Fundamentals of Digital Marketing
- Data and technology management
- Branding
- Pricing
- Business models
5 ECTS.
Description: Marketing Experience based on Strategic Design methodology to create user-centered, innovative and emotionally impactful strategies.
- Purpose methodology and work
- Research design and fieldwork
- Research and fieldwork analysis
- Debate and ideation processes
- Value proposition and user experience design
- Presentation of results and evaluation
10 ECTS.
Description: Campaign activation within the context of a strategic marketing plan, taking into account the importance of MadTech.
- Campaign design and typologies
- Channels: SEO, SEM, Programmatic and Display, Social Media, Affiliate Networks, Marketplaces, Email Marketing, Podcast
- Marketing strategies
- Marketing Automation
5 ECTS.
Fusion of creativity and technology in marketing. Storytelling, graphic design, Figma, web and app design, and a “No Code” approach.
- What is creativity? & Creative facilitation
- Storytelling that connects emotionally
- Adobe Illustrator workshop
- Figma
- No Code
- Web Design workshop
- App Design workshop
7 ECTS.
Focus on analytical skills and technological strategies in digital marketing, covering topics such as data analysis, segmentation, visualization and key analytics tools.
- Analytical fundamentals and skills
- Data capture tools
- Digital analytics and measurement tools
- Segmentation and predictive models
- Social Media Analytics
- Statistics and probability for marketers
- Data Tech Strategy
- Visualization and reporting
- Power BI
- Data Storytelling
- Consumer analysis in the digital era: how to improve conversion rates
- Google Tag Manager
- GA4 Bootcamp
3 ECTS.
Learning about organizational structure and operations, covering financial modeling, Agile in MarTech Ops, organization and roles, project management tools and digital legislation —GDPR—.
- Financial modeling
- How to do Agile MarTech Ops without dying in the attempt: Vodafone case
- Organization and roles
- Workshop on tools for marketing project management
- Digital legislation
- GDPR
3 ECTS.
Main trends and advances in Artificial Intelligence applied to marketing, ethical aspects and future design.
- Project Governance and campaign planning
- Collaborative project management tools
- Financial variables and critical business KPIs
- Use cases
9 ECTS
Tutored group work on a real partner company that shares its business reality so that students can develop a business, strategy and marketing plan based on automation and analytics technologies.
A real experience that applies the knowledge acquired in the Master in Digital Marketing, using agile methodologies and collaborative tools.
12 ECTS, 320 horas.
Coordinator: Alejandro Molpeceres, ISDI Talent Growth Partnerships Direct.
During the Master’s program, you will be able to complete internships in a company or access job offers suited to your profile and professional experience.
In collaboration with Real Colegio Complutense, ISDI holds the Harvard immersion and digital transformation week every June. It is an inspiring and unique intellectual experience for those who wish to expand and share their disruptive and transformational thinking.
This seminar is optional and is not included in the price of the master’s program.
PROFESSORS
Your path to higher knowledge, backed by “experts” in digital marketing
In each session, you will have the opportunity to learn from active professionals who work every day for major brands in the market and take innovation and cutting-edge thinking to the next level in their digital marketing campaigns.
Ana Fuentes
Consultora de Experiencia del Cliente y Empleado
Mònica Zapata
Innovación y Transformación
Patricia de Andrés
Socia Directora
David Alayón
Chief Foresight Officer & Co-Founder
Beatriz Díaz-Parreno
CRM & Marketing Automation Director
Alicia Chavero
Lab Managing Director
Vicenç Alvaro
Marketing Director de Southern Europe
Nacho de Pinedo
Co-Founder & Group CEO
CERTIFICATIONS
Get “certified” in the keys that transform the game
The Master in Digital Marketing is a program designed for those who want to learn by doing. Here, we do not believe in outdated methodologies. With ISDI, you will learn through real company projects.
Google Ads: Adquiere habilidades en publicidad digital, fundamentales para optimizar campañas y maximizar el rendimiento de marketing en línea.
Google Analytics 4: Valida tu habilidad para interpretar datos y optimizar estrategias digitales para un rendimiento óptimo en línea.
RECOGNITIONS, SEMINARS AND ACCREDITATIONS
Academic excellence, international recognition and transformative experiences
Forbes 2026
MDM – Master Digital Marketing
Top 4 in Marketing Master’s programs in Spain
Recognized by Forbes among the best in Spain, this master’s program prepares you to lead marketing strategies in the AI era.
Cualificam
Official accreditation that certifies the quality of our professional master’s programs, aligned with the standards of the European Higher Education Area.
RCC-Harvard
The collaboration between ISDI and the Real Colegio Complutense allows students to access an optional seminar at Harvard University, focused on digital transformation.
Marketing Association
Endorsed by the Spanish Marketing Association, one of the leading institutions in the sector in Spain, which promotes the development of marketing as a strategic driver of business growth.
DIGITAL MBA CAREER OPPORTUNITIES
Master the future with “strategy, data and AI” in the Master in Digital Marketing
The MDM career opportunities include roles where AI and predictive analytics are essential. You will be prepared to lead teams, launch startups or manage global brands with tools that generate real and measurable advantages.
Designs and executes comprehensive digital strategies to improve visibility, conversion and customer loyalty. Coordinates multichannel campaigns, adapts messages and formats to each stage of the funnel, and monitors results to optimize investment and maximize impact.
Manages results-driven digital advertising campaigns —PPC, programmatic, retargeting—. Analyzes data in real time, adjusts creatives and bids, and applies optimization techniques to maximize return on advertising investment.
Defines and executes a brand’s social media strategy. Sets objectives, plans content, segments audiences and selects channels, with a clear focus on increasing visibility, engagement and connection with the digital community.
Analyzes the performance of campaigns, channels and digital assets. Extracts insights from traffic, conversion and user behavior data, generating reports that support decision-making in marketing and business.
Applies advanced analysis, statistical models and machine learning to predict customer behavior, optimize campaigns and improve marketing efficiency. Their work is based on transforming large volumes of data into actionable predictions.
Studies customer behavior through database analysis. Defines segmentations, optimizes automation and personalization flows, and improves the user experience from acquisition to retention.
Combines creativity and technology to develop innovative campaigns. Explores new platforms, formats and emerging technologies such as augmented reality, 3D or AI to create memorable and disruptive digital experiences.
Designs functional and visually appealing digital interfaces, always centered on the user. Analyzes behavior, conducts usability tests and prototypes solutions that improve the experience across websites, apps and digital products.
Develops brand strategies to stand out in highly competitive digital environments. Defines positioning, purpose and tone of voice, and ensures consistency across all user touchpoints.
Advises companies on redefining their processes, culture and operations through the adoption of digital technologies. Assesses digital maturity, proposes roadmaps and supports the execution of change.
Applies agile methodologies and constant experimentation to scale products or services. Their approach is 100% data-driven: they test hypotheses, optimize each stage of the funnel and identify levers for sustainable growth.
Implements and optimizes automation tools to improve marketing efficiency. Designs workflows, personalizes messages and manages automated campaigns to increase conversion and retention.
Manages the operations of e-commerce platforms. Optimizes conversion, manages catalogs, payment methods, logistics and user experience, ensuring a smooth and profitable purchase journey.
Oversees the execution of digital projects from start to finish. Plans timelines, resources and objectives, coordinates multidisciplinary teams and ensures that deliverables are aligned with the company’s digital strategy.
Integrates artificial intelligence into marketing strategies to improve segmentation, personalization and predictive analysis. Works with algorithms that anticipate needs, automate processes and elevate the customer experience.
EMPLOYABILITY
Develop your professional future with ISDI’s “Master in Digital Marketing”
At ISDI, we work to help you stand out in the professional world. During your time in the MDM, we will offer you different activities and resources to boost your employability.
Your path, at your own pace
The future is yours, and at ISDI we give you the map to conquer it. We design a personalized plan for you, with 3 workshops and 2 events that will make a difference in your career. Talent Day is your gateway to the best digital companies, and the ISDI Job Fair is your exclusive opportunity to connect with jobs that bring you closer to your goals. Here, we give you the tools, knowledge and drive to take ownership of your career. Ready to take the next step?
The digital jobs portal you need
The digital world is within your reach. On our Job Board, you will find the latest opportunities in the digital ecosystem, exclusively for you. Thanks to our network of strategic partners, you will have direct access to the opportunities that will take you where you want to be. This is not just a portal; it is your VIP pass to connect with companies looking for talent like yours. What are you waiting for?
Connect with experts from the ISDI ecosystem
Do you want to expand your professional network in a powerful way? Here you will find exclusive activities that allow you to share experiences, make valuable connections and expand your network with members of the ISDI ecosystem. Become part of a community that grows with you, supports you and pushes you to go further.
SOME MDM DATA
Boosting your “digital presence”: ISDI, the clear choice for success
Choosing ISDI means accessing exceptional training and a methodology designed to maximize your opportunities. It means choosing a path toward tangible success. Here are some of our achievements.
OUR PARTNERS
Some of our students work at “large companies” after completing the Master in Digital Marketing
ADMISSION
Access the program that will change your future.
ANY QUESTIONS?
Do you still have any “questions about the MDM”?
If you need more information, feel free to contact us through any of our channels and we will get back to you as soon as possible.
Why study ISDI’s Master in Digital Marketing?
ISDI’s Master in Digital Marketing combines flexibility, employability and an innovative approach. It is designed to transform professionals in the field of digital marketing and new technologies.
What do you need to study the Master in Digital Marketing?
To study ISDI’s Master in Digital Marketing —MDM—, you need a professional profile passionate about digital marketing, technology, data and people. The student seeks to lead digital transformation, learn how to manage tools and strengthen their skills in marketing, technology and data analysis.
What career opportunities does the Master in Digital Marketing offer?
ISDI’s Master in Digital Marketing —MDM— offers versatile career opportunities, including roles such as Product Innovation Specialist, Brand Manager, Consulting Analyst, Sales Trade Marketing and Associate Consultant. Our alumni have progressed to Specialist, Manager and Consultant positions in different areas, demonstrating the impact and breadth of professional opportunities that the program provides. In addition, the digital networking ecosystem and mentoring opportunities offer valuable support for career growth and development in the dynamic world of digital marketing.
What digital marketing approach does ISDI’s Master in Digital Marketing have?
ISDI’s Master in Digital Marketing has a strategic and practical approach, focused on using marketing as a lever for business growth. It goes beyond campaign execution, addressing marketing from the perspective of strategy, data, technology and the customer journey.
Students learn to design, execute and optimize digital strategies with measurable impact.
What level of specialization does the MDM offer?
The MDM offers a high level of specialization in digital marketing, covering areas such as performance, content, CRM, analytics, automation and customer experience.
The program is designed to go deeper into the key disciplines of today’s marketing, while maintaining a global and strategic business vision.
What role do data and analytics play in the MDM?
Data is fundamental to the program. Students learn to measure, analyze and optimize marketing actions based on real metrics, understanding how to connect data with strategic decisions.
Analytics is used as a tool to improve results, optimize investments and generate continuous learning.
Is the MDM aimed at creative, strategic or technical profiles?
The Master in Digital Marketing is aimed at diverse profiles: strategic, creative and analytical. The program seeks to train well-rounded professionals, capable of understanding both business vision and execution, as well as results measurement.
The diversity of profiles enriches the learning experience and reflects the reality of today’s marketing teams.
How is artificial intelligence integrated into the Master in Digital Marketing if it is not a technical program?
In the MDM, artificial intelligence acts as a strategic advantage for the marketer, not as an isolated technical specialization. AI is present throughout the program as a tool to better understand the customer, optimize decisions and scale the impact of marketing strategies.
Students learn to work with AI applied to the entire funnel: from generating insights and content to campaign optimization, automation, personalization and results analysis. The focus is on knowing when, how and why to use AI in marketing, developing the professional judgment needed to lead smarter and more effective strategies.