MDA
Master in Data Analysis & AI
Transform data into decisions that drive business with the “Master in Data Analysis & AI.”
WHAT IS THE MDA
Unlock your potential with the “Master Data Analysis & AI”
Whether you are a recent graduate looking to take off in the world of data analysis, or a professional seeking to reinvent yourself in the age of artificial intelligence, this master’s program is for you. Here, you will not only learn new skills; you will also prepare to lead projects, boost your career and connect with those who can open new doors for you.
Mastery of key tools
The MDA & AI is a program that introduces you to the essential data analysis tools used by leading companies. Python, Tableau, SQL, Google Vertex AI, among others. You will not only learn about them: you will learn how to use them with a practical approach, understanding how they impact the real economy.
Data analysis with a business focus
The program focuses on the practical application of data analysis and artificial intelligence to drive business results. Prepare to become the data analyst who leads the new digital era.
Deep dive into Artificial Intelligence and Machine Learning
With a specific block dedicated to Artificial Intelligence and Machine Learning, the MDA&AI invites you to explore the technologies of the future. Through advanced data analysis, you will acquire the skills to face the most complex business challenges and lead the technological revolution. Your path to the future starts here!
YOU DECIDE WHERE AND WHEN
Upcoming editions of the “Master in Data Analysis & AI” in Madrid and Online
Upcoming editions
Madrid.
October 2026
Harvard.
June 2027
schedule
Mon.–Wed. 19:00–22:00 · Thu. 19:00–21:00
Online · Tue., Wed. and Thu. 18:00–20:30
duration
- 9 months | 60 ECTS
language
- Spanish
THE IDEAL PROFILE FOR THE MASTER IN DATA ANALYSIS & AI
For those who want more than a degree: a future in “artificial intelligence, advanced data analysis” and opportunities that go beyond the classroom
Designed for professionals with more than 3 years of experience or a university background in business or technology-related areas, our program provides the essential skills to tackle business challenges through advanced Artificial Intelligence and data analysis techniques.
In the “MDA,” you don’t just learn: you transform knowledge into decisions that generate impact
El programa me dio la capacidad de demostrar el impacto real de cada métrica.
Christian Pérez
Data Analyst

Como estudiante, ya siento el valor del MDA: cada concepto aporta al programa.
Claudia Castelló
-

El MDA me conectó con tecnología healthy; ahora transformo datos en soluciones reales.
Emilio Gonzáles Vásquez
Data Analyst

THE LEARNING EXPERIENCE IN THE MASTER IN DATA ANALYSIS & AI
Learn by doing: a practical methodology to master “Data & AI”
Here, you don’t just study concepts — you apply them. Our approach allows you to learn by solving real problems, working with company data and using the tools that are used every day in the sector. Because the best way to learn is by immersing yourself in action.
Discovery Classes
Experience learning alongside active professionals who are ready to share their successes and challenges directly with you. Immerse yourself in real cases, exclusive pre-readings and live sessions, all designed to take you to the next level. In addition, enjoy extra content, from exciting podcasts to webinars and recommended articles that will strengthen your knowledge.
Core Project
In our master’s program, you don’t just learn — you will create a 100% practical project, working with real data and real business problems, where AI is the key tool for creating and evaluating strategies. Through agile methodologies and continuous feedback, your learning adapts to the speed of the market, taking your skills from theory to action in record time.
Harvard Seminar
Prepare for the future of business with our Harvard Seminar. Expand your disruptive thinking and acquire the key skills needed for leadership roles. This is your passport to success in tomorrow’s business world. Don’t settle — prepare for the extraordinary.The Seminar is optional and is not included in the price.
THE MASTER DATA ANALYSIS & AI PROGRAM
Master the art of “Data Translation”
Discover our Master in Data Analysis & AI —MDA & AI—, designed for professionals who want to become data translators and learn how to transform complex data into clear decisions that drive business.
12 ECTS
Fundamentals and basic concepts of data analysis and Artificial Intelligence: understanding data extraction and cleaning, the creation of predictive models, the use of SQL and Python, visualization with Tableau and the development of machine learning models.
- The value of data
- Data as a pillar of digital transformation
- Business analysis
- Customer analysis and knowledge
- Business decision-making analysis
- Fundamentals of data engineering
- Introduction to SQL for data extraction
- Introduction to Python for data analysis
- Applied statistics for data analysis
- Introduction to Tableau
- Introduction to AI and Generative AI
- Fundamentals of Machine Learning for Business
10 ECTS
A journey through the entire data analysis process: data collection and preparation, the use of Python to discover patterns and trends, measurement and analysis of user behavior on websites, implementation of tag management systems, creation of data visualizations and dashboard design.
- Data collection and processing
- Data preparation
- Exploratory data analysis with Python
- Web measurement in data analysis
- Tag management system
- Google Analytics 4
- Data visualization
- Dashboard design with Tableau
8 ECTS
Learning statistical and machine learning models to solve real problems in the business world. The role of AI in corporate strategy. Creation of AI Agents.
- Experiment design and hypothesis testing
- Solving a business problem with a regression model
- Solving a business problem with a classification model
- Solving a business problem with a time series model
- Solving a business problem with a clustering model
- Solving a business problem with a recommendation model
- Solving a business problem with an NLP model
- AI Agents
6 ECTS
Design, build and manage data solutions, from architecture and governance to advanced analysis and implementation on platforms such as Google Cloud, always ensuring ethical and legal compliance.
- Data Architecture
- Google Cloud Platform
- Data Governance
- Project Management
- Ethics, Regulation and Compliance
3 ECTS
Casos de uso y aplicación de la Inteligencia Artificial en diferentes sectores y ámbitos: Salud y seguridad, Financiero, Automoción, turismo,…
9 ECTS
A team project organized around Agile methodologies, where students create an advanced analytics solution proposal to solve a real challenge.
Project phases:
- Context analysis
- Problem/challenge definition
- Proposed solution
- Data sources and analysis
- Data insights
- Advanced Analytics Solution —AAS—
- First AAS iteration
- Second AAS iteration
- Final AAS model
- Tech, dashboard, team, roadmap and impact
12 ECTS
Mandatory curricular internships for the “junior” entry profile —less than 2 months of full-time work experience—, which may be recognized and validated for profiles with experience.
PROFESSORS
Learn from “leaders in Data and AI”: your direct access to the experts transforming the industry
Our professors are not only experts in their fields; they are pioneers in the application of AI and data analysis for strategic decision-making. Through practical classes and real cases, they will guide you in mastering the key skills that companies demand.

Marc Sangüesa
Artificial Intelligence CoE Manager


Óscar Coca
Digital Solution Architect

Alba Casero Mier
Chief Transformation Officer


Jairo Arias
Customer Engineer

David Pereira
Head of Data & Intelligence


María Sagrera
Customer Experience Manager & head of cultural and creative projects en ARTEFACTO E2E


Natalia Olson
Growth AdvisorGrowth Advisor en humanITcare


Eduardo Galán
Solutions VP

TOOLS
Train in the “key technologies” for success
The MDA allows you to train in the key tools that will increase your employability.









RECOGNITIONS, SEMINARS AND ACCREDITATIONS
MDA: a leading program, accredited by leaders and with access to Harvard
QS Star
The QS Stars system has awarded ISDI its highest rating in Teaching, Employability and Online Learning.

Cualificam
Official accreditation that certifies the quality of our professional master’s programs, aligned with the standards of the European Higher Education Area.

RCC-Harvard
The collaboration between ISDI and the Real Colegio Complutense allows students to access an optional seminar at Harvard University, focused on digital transformation.

Forbes 2026
MDA – Master in Data Analysis & AI
Top 3 in Business Analytics
Recognized by Forbes among the best in Spain, this master’s program prepares you to transform data into decisions and lead with AI.

CAREER OPPORTUNITIES
Boost your career with the “Master in Data Analysis & AI”
Con el respaldo de nuestros profesores expertos y la constante conexión con la industria, podrás acceder a oportunidades de empleo en empresas globales que buscan profesionales capaces de tomar decisiones estratégicas basadas en datos con la IA como aliada.
The Lead Data Scientist leads data science projects focused on specific business outcomes. They define the key questions, select the most appropriate analytical techniques —machine learning, predictive models, etc.— and coordinate multidisciplinary teams. Their approach combines technical rigor with strategic vision, always seeking measurable impact on profitability, efficiency or growth.
The Data Analyst transforms complex data into clear and actionable insights. Their work is essential for guiding strategic decisions across all areas of the business. They work with large volumes of information, interpret patterns and trends, and create visualizations and reports that help optimize processes, identify opportunities and anticipate risks.
The Chief Data Officer is responsible for turning data into a strategic asset for the organization. They oversee data governance, quality and security, ensuring alignment with business objectives. In addition, they define ethical and sustainable data usage policies, coordinate analytical exploitation and lead the adoption of technologies that enhance the value of data across the company.
The Data Business Translator acts as the bridge between the technical world —data scientists, engineers, AI developers— and the business. Their mission is to ensure that analytical solutions truly solve strategic problems. They translate business needs into technical requirements and, in turn, interpret complex results to turn them into clear and effective decisions for stakeholders.
The AI Strategy Manager designs and implements artificial intelligence strategies aligned with corporate objectives. They assess opportunities, define roadmaps and coordinate the integration of AI systems into key processes such as operations, customer service, sales or logistics. Their approach combines business vision, technological knowledge and organizational change management.
The Machine Learning Engineer develops and implements predictive models and algorithms capable of learning automatically from data. Their role is key in automation, recommendation, anomaly detection and service personalization projects. They ensure that models are scalable, efficient and properly integrated into the company’s technology systems.
The Marketing Data Analyst turns data into the foundation of every marketing decision. They analyze user behavior, measure campaign performance, segment audiences and detect optimization opportunities. Their work enables evidence-based decision-making, increases ROI and helps design more relevant experiences for each customer.
The Analytics Product Manager leads the development of data-based products, from internal tools to digital solutions for clients. They define the product vision, translate needs into analytical functionalities and coordinate development with technology and business teams. Their focus is on creating useful, scalable solutions designed to generate value through the intelligent use of information.
EMPLOYABILITY
ISDI’s Master in Data Analysis & AI: your bridge to “unique career opportunities”
At ISDI, we not only offer you a comprehensive program in data, but also a set of resources to support your employability. Discover how we help you take the next step in your career through our specialized tools and resources.

Your future, tailor-made
Your future in data analysis starts here. We have designed a personalized journey for each student: 3 workshops and 2 key events that will make a difference in your career. Talent Day is where you will connect with leading companies in the digital ecosystem, while the ISDI Job Fair is a unique opportunity to explore job offers aligned with your goals. We give you everything you need to become the leader of your own future.
Exclusive job opportunities for you
Access the digital job market with a single click. On our Job Board, you will find the latest job opportunities in the digital ecosystem. Thanks to our network of strategic partners, you will have direct access to digital roles waiting for you. This portal is not just a tool: it is your direct connection to companies looking for professionals like you.
Events to expand your professional network
Exclusive activities to expand your professional network. Join activities designed for you, where you will be able to meet other members of the ISDI ecosystem, share experiences and build connections that will boost your career. This is your opportunity to grow your network with the best!
SOME DIGITAL MBA DATA
The data “recommends ISDI”
We can show you everything we are, but it is the data that backs us up.
OUR PARTNERS
With the MDA, turn your “dream job” into reality

ADMISSION
Access the program that will change your future.
ANY QUESTIONS?
Don’t leave any “questions about the Master in Data Analysis & AI” unanswered
If you need more information, feel free to contact us through any of our channels and we will get back to you as soon as possible.
Why study a Master in Data Analysis & AI?
Studying a Master in Data Analysis & AI is crucial due to the growing demand in the job market and the need for professionals who guide data-driven decision-making. With constant technological innovation, it is essential to stay up to date with the latest trends. Acquiring skills in these fields not only optimizes business efficiency and solves complex problems, but also places you in leadership roles and allows you to contribute positively to social impact.
Which professional profiles is the Master in Data Analysis and Artificial Intelligence aimed at?
The ISDI Master in Data Analysis & AI is aimed at professionals who want to become “data managers.”
What career opportunities does the Master in Data Analysis & AI offer?
Graduates are prepared for roles such as Chief Data Officer, Data Analyst and Data Manager, leading data-driven strategies across different industries.
What level of depth in data and artificial intelligence does the MDA offer?
The MDA offers in-depth and applied training in data analysis and artificial intelligence, focused on the practical use of these disciplines to solve real business problems.
Students acquire solid technical skills, combined with the ability to interpret and communicate insights effectively.
How is artificial intelligence applied in the MDA?
Artificial intelligence is approached from an applied perspective: automation, predictive models, advanced analysis and the use of AI tools in real-world contexts.
The goal is for students to understand how to implement data- and AI-based solutions that deliver tangible value to organizations.
What type of projects are carried out during the MDA?
During the program, students develop practical projects based on real cases, where they apply data analysis and artificial intelligence techniques to specific business problems.
These projects help consolidate technical knowledge and develop an impact- and decision-oriented mindset.
What type of mindset does the MDA develop?
The MDA develops an analytical, critical and problem-solving mindset. Students learn to think with data, question hypotheses and make evidence-based decisions.
In addition, the program encourages responsibility in the use of data and artificial intelligence, aligning technology, ethics and business.
