GROWTH MARKETING
Growth Marketing Program
Lead ‹Growth Marketing›: Apply AI to effective digital strategies from acquisition to retention.
What is Growth?
Boost your future with ‹Growth Marketing› and unlock new opportunities.
Deepen your understanding of Full Funnel strategy implementation based on OKRs, and learn how to integrate AI into digital project management, from automation to data-driven decision-making.
Lead the strategy.
Deepen your understanding of Full Funnel strategy implementation based on OKRs and develop skills in effective digital project management. Gain a comprehensive view of the customer acquisition and conversion process.
Master impact metrics.
Design acquisition, conversion, and retention strategies, and boost your results with tools such as Hotjar, Similarweb, and AI-powered dashboards.
Practical approach
Master new skills through real challenges, practical cases, and sessions where you will apply generative artificial intelligence to enhance your capstone project.
You decide where and when.
Upcoming editions of the ‹Growth Marketing Program› Online
The ideal Growth profile
This program is for ‹professionals› who want to take their analytical mindset to the next level.
If you have experience in the business world and are eager to acquire the essential skills, knowledge, and strategies to lead marketing campaigns that not only drive but transform business growth, this program is designed for you.
The learning experience
Acquire a ‹practical and adaptive› mindset.
You'll be equipped to face the challenges of professional life, overcoming obstacles with ingenuity and resilience. Cultivating a practical and adaptive mindset will give you the flexibility and confidence needed to achieve your goals and thrive in digital marketing environments.
Planning, strategy and evaluation
Learn to create effective strategies to attract and convert leads across all digital channels. Discover how to evaluate the real impact of your marketing campaigns and initiatives. Immerse yourself in hands-on learning and conquer the digital landscape with us.
Optimization of digital management
Integrate AI at every step: from data visualization to personalized experiences. Master Hotjar, Similarweb, and machine learning-powered platforms.
Methodologies that work
Implement a full funnel and omnichannel strategy now integrated with intelligent automations based on generative AI and predictive models. Base your plan on OKRs for a practical and effective approach and delve deeper into digital strategy project management.
The program
Unlock your potential in Growth Marketing: ‹Learn, apply, and transform›
This is not just a program; it is your journey towards mastering Growth Marketing, where each phase takes you beyond the classroom and straight into business action. From the first day of training, you will embark on an exciting transformation project for a real company, giving you the opportunity to apply your knowledge immediately in the business world.
To help you lose the fear, we will start with a leveling session on marketing content and concepts.
You will learn through practical examples the OKR methodology (North Star Metrics, Objectives and Key Results), essential in any Growth strategy
You will gain analytical capabilities to extract insights from any data set you work with
You will be autonomous in the use of analytics tools such as Google Analytics or Looker (to create simple dashboards).
We will teach you how to do forecasting and growth modeling
You will learn about current consumer trends and how users relate to brands
You will be able to understand current consumption habits and predict future ones in order to identify opportunity niches
Behavioural Design: you will learn to translate consumer needs into successful digital products and services, as well as Behavioural Economics techniques (behavioural economics and cognitive biases) to persuade users
You will learn about different prototyping and wireframing techniques and tools, the step before experience design
You will learn to define 360 acquisition strategies according to the company’s objectives: a mix of earned, paid, and owned media
You will learn the tricks no one knows to optimize the most common channels in any acquisition strategy (Google, Meta, Social Media, Affiliate Marketing, Email Marketing, etc.).
We will discuss the keys to improving the conversion of any digital asset (CRO strategy, testing and experimentation, personalization, etc.).
We will discuss nurturing, retention, and loyalty strategies, sustainable growth levers for any company
El nombre de la sesión “Las 10 herramientas que todo Growth Marketer se llevaría a una isla desierta” se explica por sí solo. Hablaremos de Hotjar, Similar Web, Canva, Creatopy, Landingi… ¡Y muchas más!
You will be able to understand the martech and analytics ecosystem your company needs according to its goals and objectives.
You will learn different strategies for capturing 1st-party data and enriching it with 2nd- and 3rd-party data
Actionable Artificial Intelligence tools that will make your work as a Growth Marketer easier
You will learn about the main use cases that Marketing experts apply using machine learning techniques on our companies’ data: scoring, clustering, etc.
Serás responsable de definir, en equipo, una estrategia de Growth Marketing para una compañía real, que te dará acceso a los datos reales de su empresa para que identifiques las áreas de oportunidad.
Validarás tus hipótesis semana a semana con el propio equipo de la compañía, garantizando que vas en la dirección correcta.
Presentarás tu plan de Growth Marketing al equipo directivo, que evaluará el impacto en negocio del ejercicio.
Faculty
Tu camino hacia el conocimiento superior, respaldado por los ‹expertos en la materia›
Tus profesores son líderes en Data, IA y transformación digital: aprende junto a expertos que hoy están revolucionando el crecimiento de las principales empresas en la industria digital.
Ferran Garcia Rigau
Director Data & Analytics, CRM & Marketing Automation
Juanma Varo
Head of Growth
Sara López Giménez
CEO - Head of UX
Maialen Fernández Vélez
Head of Digital Data
Ruth Falquina
Co-Founder & CEO
Sergio Simarro
Creador
Sandra de Soto
Innovation & Digital Transformation
Javier Arenillas
Global Head of Media at Cabify
Herramientas tecnológicas
Prepare to earn certifications in the essential technologies for success.
Con el programa en Growth Marketing, adquiere habilidades en las herramientas fundamentales que mejorarán tu capacidad de empleo.
Salesforce Associate: Gain fundamental skills in the effective use and administration of the Salesforce platform.
Salesforce AI Associate Certification: Learn artificial intelligence skills applied to the Salesforce ecosystem, highlighting key technical competencies
Google Analytics 4 (GA4): Master digital data analysis to optimise business strategies
Airtable: Gain skills in the effective use of the platform to organise data and manage projects efficiently
Webflow: Validate your expertise in web design by demonstrating your skills in using the platform to create impactful websites.
Google Ads: Gain skills in online advertising, demonstrating expertise in digital marketing strategies and effective campaign management.
Figma: Develop advanced skills in design and collaboration using the platform.
Power BI: Validate your skills in data analysis, visualisation and the creation of effective reports using the platform.
Adobe: Gain skills in software such as Photoshop, Illustrator and InDesign, with professional recognition in digital design.
Awards and Seminars
Growth Marketing Programme: Led by leaders, accredited by leaders, with access to Harvard.
QS Star
The QS Stars system has awarded ISDI its highest rating in Teaching, Employability and Online Learning.
RCC-Harvard
The collaboration between ISDI and the Real Colegio Complutense allows students to attend an optional seminar at Harvard University focused on digital transformation.
Career opportunities
Launch your ‹professional future› in Growth Marketing.
Growth Marketing offers unlimited opportunities for those who want to drive business growth through innovative, results-oriented techniques. Prepare to stand out in a dynamic and competitive business environment, where your ability to identify growth opportunities and develop effective strategies will be essential.
The Growth Marketer identifies and develops strategic growth opportunities. Their day-to-day work includes analysing data, designing improvement hypotheses, running A/B tests, optimising the entire funnel (acquisition, activation, retention) and coordinating campaigns that combine creativity, analytics and technology.
This professional extracts insights from all types of digital data (website traffic, conversions, social media and campaigns) to evaluate marketing performance. They produce reports, identify patterns, propose improvements and collaborate with marketing teams to ensure decisions are based on real evidence rather than intuition.
The digital consultant advises companies to transform their strategies through technology. They carry out diagnostics, design strategic plans, implement digital solutions (automation, Martech tools) and support organizational change. Their objective is to turn challenges into disruptive opportunities.
Manages online visibility in search engines through SEO practices (organic optimization) and SEM (pay-per-click campaigns). Carries out audits, researches keywords, optimizes content and advertising bids, always with the aim of generating qualified traffic and maximizing conversion.
Responsible for the brand’s presence and reputation on social media. Designs and executes content calendars, interacts with the audience, moderates communities, identifies engagement opportunities and acts as the brand’s digital voice to foster closeness and loyalty.
Employability
Your ‹employability› matters to us
In the Growth Marketing program, training meets job opportunities in an approach that goes beyond the classroom. Immerse yourself in employability services designed to catapult your career and discover how we guide you towards professional success.
Career Services
Our professional advisory team is by your side at every stage of the program, providing guidance and advice so that you achieve your career goals.
Exclusive privileges
Enjoy exclusive access to a dedicated platform, filled with valuable information, featured events and resources that will enhance the career support we offer you.
A benchmark
You will not only be part of a program, but you will also have an exceptional guide. An ISDI student, your personal sherpa, will lead you, inspire you and share their wisdom to drive your evolution both personally and professionally.
Algunos datos
Nuestros ‹datos› hablan por sí solos
Cuando optas por ISDI, estás eligiendo una formación excepcional diseñada para potenciar al máximo tus posibilidades. Estás optando por resultados tangibles. Y aquí te presentamos los nuestros.
Our partners
Turn your professional goals into reality by learning in the ‹best companies›
Growth Marketing Admission
Access the programme that will change your future.
Any questions?
Do you still have any ‹questions about the Growth Marketing program›?
If you need more information, do not hesitate to contact us through any of our channels and we will respond as soon as possible.
Why specialize in Growth Marketing?
Specializing in Growth Marketing has high job demand, a 360 approach to the customer lifecycle, allows you to learn how to accurately measure results, provides adaptability to different sectors and industries, uses technologies to lead successful digital strategies and provides essential skills in today’s job market.
Which professional profiles is the Growth Marketing program aimed at?
The Growth Marketing specialization at ISDI is aimed at digital marketing specialists who seek to master growth strategies and Growth Hacking trends. Additionally, it is suitable for professionals from various business areas who wish to collaborate with digital marketing teams or redirect their careers towards the field of Growth Marketing.
Why specialize in Growth Marketing at ISDI?
The Growth Marketing Specialization at ISDI is a comprehensive training program where students acquire crucial skills for their employability in Digital Marketing and Growth Marketing. With a practical, collaborative approach and a solid technological foundation, graduates are prepared to lead successful digital strategies.