Digital MBA
Digital MBA
The MBA for those who want to build and lead digital business in the AI era.
WHAT IS THE DMBA?
The MBA for recent graduates that “connects” business, technology and applied artificial intelligence
The DMBA is the master’s program in digital business and artificial intelligence designed for young professionals who want to move from university to the business world with real impact from day one. A practical, employability-focused program that connects business, technology and applied AI to train profiles capable of executing, adapting and adding value in leading organizations.
From theory to the “Digital Product Maker”
In the DMBA, you don’t just learn tools: you learn how to build. Through the use of technologies such as ChatGPT, Claude, Gemini, n8n or Python, you become a Digital Product Maker, capable of designing, automating and developing digital solutions for real business problems. The focus is on moving from knowledge to execution: researching, prototyping, automating and creating products that demonstrate impact.
Backbone Project: learn by building a real project
The Backbone Project is the core of the DMBA. From day one, you will work on the digitalization of a real company, connecting each module of the program with business, marketing, technology, analytics and leadership, with direct application to the project. You will work with agile methodologies, sprints, continuous feedback from active professionals and presentations before an external jury. The result is not just learning: it is a real project that becomes part of your professional portfolio.
Real employability in the AI era
The DMBA is designed together with leading companies to respond to what the market demands today: critical thinking, leadership, execution skills and mastery of artificial intelligence tools. Taught by active professionals, the program combines practical training, work on real projects and direct connections with companies looking for young operational talent from day one. The goal is clear: to maximize your employability and help you access the companies where you want to build your career.
YOU DECIDE WHERE AND WHEN
Upcoming editions of the “Digital MBA” in Madrid
Upcoming editions
Madrid.
Harvard. June 2027 (Optional)
Schedule
Mon.–Wed. 19:00–22:00 · Thu. 19:00–21:00
Duration
- 9 months | 60 ECTS
languages
- English
THE IDEAL DMBA PROFILE
The Digital MBA for profiles who want to “build, execute and lead”
Designed for recent graduates and young professionals who want to accelerate their career in digital business, technology and applied artificial intelligence. The Digital MBA is designed for people with a practical mindset, technological curiosity and the ambition to build real projects from the very beginning of their professional career, developing skills in AI for business, digital transformation, automation and digital leadership in digital business environments.
To truly understand the DMBA, you need to “experience it” first-hand
I worked with an exceptional team and we presented a real project to managers.
Belén Guerra
Associate Consultant
Con el DMBA, ya no solo gestiono CRM, creo experiencias de cliente memorables.
Gonzalo Lafora
CRM
El DMBA transformó mi forma de vender: ahora hablo digital y mercado global.
Lucía Senra
Business Development
THE DIGITAL MBA LEARNING EXPERIENCE
Practical learning focused on “real execution”
The DMBA methodology combines business, technology and applied artificial intelligence in a fully practical environment. All learning is designed so that you can build, execute and present real solutions from the very first sprint, integrating AI tools for business, business automation, generative AI and digital transformation strategies focused on today’s digital business environment.
Discovery Classes
Learn alongside active professionals through real cases, workshops and practical sessions focused on how companies are using AI, automation and technology to transform business today.
Backbone Project
Develop a real digital transformation project by applying agile methodologies, business automation, applied artificial intelligence and business strategy, using generative AI tools, AI agents and AI for business solutions, with continuous support from professors and mentors.
Digital Maker Stack
Throughout the program, you will develop tools, automations and AI agents focused on research, business, marketing and productivity, applying generative AI and AI for business solutions to increase your professional execution capacity.
Harvard Seminar
Access the optional Harvard seminar focused on leadership, digital transformation and the future of business.
THE DIGITAL MBA PROGRAM
“Digital MBA”: digital business, AI and applied technology
A digital MBA designed to train profiles capable of leading companies, products and teams in an environment dominated by applied artificial intelligence, business automation and digital transformation, developing key skills in AI for business, digital leadership and digital business.
6 ECTS
Design solid and profitable business strategies in AI-driven digital environments. Develop strategic vision, critical thinking and innovation frameworks to maximize results and adapt to market changes.
Contents:
- New work and innovation methodologies applied to today’s business context.
- Mastery of agile frameworks such as Agile, Scrum and Kanban, and tools such as Business Model Canvas and Lean Startup.
- Application of Design Thinking and development of user-centered value propositions.
- Introduction to the digital ecosystem and understanding of the new consumer.
- UX/UI fundamentals for the conceptualization of digital products.
- Leadership, communication and teamwork skills.
- Practical workshop on Figma, UX and UI to design user-centered digital experiences.
9 ECTS
Gain a global understanding of how companies operate in the digital era and master the key pillars of a traditional MBA —strategy, finance, operations and business models— adapted to today’s technological context.
- Fundamentals of digital business: strategy, digital economy, business models, operations and change management.
- Evaluation of cost efficiency and process optimization to maximize profitability in digital environments.
- Introduction to financial analysis and investment criteria applied to startups, digital businesses and emerging assets such as cryptocurrencies.
- Management of the digital company: omnichannel vision, automation, customer experience and scalability.
- Design and implementation of KPIs to measure and improve business performance.
- Legal and financial foundations for operating in the digital economy.
- Practical application in key sectors such as luxury, e-commerce, SaaS and digital platforms.
- Prompting workshop to apply artificial intelligence in business contexts, developing key skills to make better decisions, automate processes and obtain greater value from digital tools.
10 ECTS
Explore the technological foundations that support the digital economy and acquire a strategic understanding of how to apply them to transform businesses, processes and operating models.
- Understanding of internet architecture and the main emerging technology ecosystems.
- Introduction to Technology & DevOps, Cloud Computing and principles of technology strategy applied to business.
- Use of data and automation for more efficient decision-making.
- Mastery of generative, predictive and agentic AI applied to real business environments.
- Analysis of AI regulatory frameworks and their impact on business decision-making.
- Exploration of key technologies such as Blockchain, NFTs, No-Code, Cybersecurity, Web3 and the Metaverse.
- Development of Tech Translator skills to connect technological language with business.
- Practical workshop on building a website in WordPress, creating your own AI Agent connected to real tools, and Python workshop.
14 ECTS
Design and execute digital marketing and business strategies with a focus on results. Learn to combine creativity, data, technology and automation to attract, convert and retain customers in digital environments.
- Digital marketing strategy: positioning, advertising, branding and commercial communication.
- Social Media, marketplaces and digital content, both organic and paid.
- Digital advertising and performance: Social Ads, SEO/SEM, conversion campaigns and CRO —Conversion Rate Optimization—.
- E-commerce and conversion funnel: acquisition, activation, retention and customer journey optimization.
- Data-driven marketing: Digital Analytics, Behavioral Economics, Growth Hacking and KPI-based decision-making.
- Martech stack and automation: CRM, marketing automation, omnichannel strategy and Customer Experience.
- AI applied to marketing: automation of sales, payments, logistics and campaign personalization.
- Workshop on creating images and videos with AI, applied to marketing, product and digital content.
Develop AI agents, automations and tools applied to business, marketing, research and productivity to multiply your execution capacity in digital environments.
9 ECTS
A cross-disciplinary master’s project in which you will design the digital transformation strategy of a real company, working in high-performance teams. You will apply agile methodologies, generative AI tools and all the knowledge acquired throughout the program to solve complex business challenges.
You will create new business, talent and operating models, and define culture, purpose and principles aligned with the future of the organization. The result: a viable roadmap and a practical methodology applicable to any company.
- Transformation plan and future vision: definition of the target scenario.
- Identification and prioritization of initiatives: analysis of opportunities based on impact and feasibility.
- Quick Win: design of a proof of value as the first step in the transformation.
- Product or service development: design and validation of the solution linked to the Quick Win.
- Go-To-Market strategy: launch planning and market positioning.
- Marketing plan: definition of channels, messages and key actions.
- Scaling and impact strategy: analysis of how to extend the initiative to the rest of the organization, measuring its impact across five pillars: Product, Finance, Technology, Operations and Organization.
12 ECTS
The DMBA is designed for recent graduates or profiles with limited work experience. For this reason, ISDI’s Talent and Career Services team will support you throughout the job placement process, offering you professional internship opportunities or access to job offers adapted to your profile, interests and professional goals.
In collaboration with Real Colegio Complutense, ISDI holds the Harvard immersion and digital transformation week every June. It is an inspiring and unique intellectual experience for those who wish to expand and share their disruptive and transformational thinking.
This seminar is optional and is not included in the price of the master’s program.
DIGITAL MBA PROFESSORS
Learn alongside “professionals” who are building the digital market.
You will learn alongside executives, entrepreneurs and experts who work every day in strategy, AI, growth, technology, ecommerce, data and innovation within leading companies. More than theory, they will share real experience, current cases and the way decisions are made in today’s digital environments.
Rafa Martin
Media Partnerships Lead
Carlos Díaz Martinez
Global Manager, Digital Products
Pablo Peris
Industry Advisory Leader
Elisabet Argiles
Head of Product Marketing
Laura Cajade Zacarías
Strategic Sales Director
Daniel Suardiaz
Director
Guillermo Zamorano
Business Solutions Manager
Itziar Toledo
Tech Advisor
TECHNOLOGICAL TOOLS
AI, automation and digital business tools
The technology stack is constantly evolving to incorporate the most relevant tools and platforms in generative AI, automation and digital business.
n8n: Automatiza flujos de trabajo conectando apps y APIs sin código, ideal para procesos repetitivos.
Claude: Asistente IA de Anthropic para razonamiento, redacción y análisis de texto avanzado.
Figma: Diseña interfaces digitales colaborativas de alta calidad para webs, apps y prototipos interactivos.
ChatGPT: Asistente conversacional de OpenAI para generar texto, código y resolver tareas diversas.
Python: Lenguaje de programación versátil usado en análisis de datos, automatización y desarrollo web.
Lovable: Crea aplicaciones web funcionales mediante prompts, acelerando el desarrollo sin experiencia técnica.
Gemini: Herramienta de inteligencia artificial para la identificación y gestión de riesgos financieros en tiempo real, ayudando a tomar decisiones informadas.
Magnific: Mejora y escala imágenes con IA para aumentar resolución, detalle y calidad visual.
Google Analytics 4: Domina habilidades para analizar datos y optimizar estrategias digitales de marketing.
RECOGNITIONS, SEMINARS AND ACCREDITATIONS
DMBA: a leading program, accredited by leaders and with access to Harvard
QS Star
The QS Stars system has awarded ISDI its highest rating in Teaching, Employability and Online Learning.
Cualificam
Official accreditation that certifies the quality of our professional master’s programs, aligned with the standards of the European Higher Education Area.
RCC-Harvard
The collaboration between ISDI and the Real Colegio Complutense allows students to access an optional seminar at Harvard University, focused on digital transformation.
Forbes 2026
DMBA – Digital MBA
Top 2 MBA in Spain
Forbes ranks the Digital MBA among the best in the country: accelerate your career and connect with leaders in the digital ecosystem.
DIGITAL MBA CAREER OPPORTUNITIES
Explore your “professional future”
DMBA students access positions in companies and environments where digital business, applied artificial intelligence and digital transformation are already part of everyday operations, bringing profiles with a high execution capacity in AI for business and automation.
Take part in digital transformation, strategy, innovation and business optimization projects for large companies and organizations undergoing change.
Design and execute acquisition, automation, content and growth strategies using data, technology and applied AI.
Work by interpreting business data, user behavior and digital metrics to help make faster and more efficient decisions.
Collaborate in the design, development and evolution of digital products and services by connecting business, user experience and technology.
Join agile, fast-growing environments where the ability to execute, adapt and build has a direct impact.
Access digital and technology companies looking for hybrid profiles capable of combining strategy, business and digital tools.
Drive digital transformation, ecommerce, customer experience and marketing processes in consumer-oriented brands and companies.
Develop the skills needed to launch your own projects, validate ideas and build business models supported by technology and AI.
DMBA EMPLOYABILITY
“Employability” designed for today’s market
The DMBA is designed to accelerate your entry into the job market from the very first sprint. While you develop your Backbone Project and work with applied AI, you will also build a professional profile prepared for environments where business, technology and execution already go hand in hand.
What will you take away when you finish?
By the end of the program, you will have practical experience, a real digital transformation project and a professional portfolio that demonstrates how you work, how you think and how you execute. In addition, you will have developed a network of contacts within the digital ecosystem and will have access to internship and employment opportunities through ISDI’s Career Accelerator.
Career Accelerator
You will have access to initiatives and resources focused on your professional development, such as Talent Day, mock interviews, LinkedIn optimization, support from Career Advisors, networking with companies, alumni sessions and employability workshops.
The DMBA differential
Companies are no longer looking only for digital business profiles, but for talent in AI for business, capable of combining business, technology and applied artificial intelligence to generate impact from day one. This is the profile developed by the DMBA, where students create four of their own AI agents that will accompany them throughout their professional career.
SOME DIGITAL MBA DATA
The data “recommends ISDI”
In nine months, you will develop strategic thinking, technological capabilities and real practical experience to become one of the most in-demand profiles in the new business environment.
OUR PARTNERS
Several “Digital MBA” students are already working at leading companies
ADMISSION TO THE DIGITAL MBA
Access the program that will change your future
The admission requirements are to hold an undergraduate degree or have at least 3 years of accredited professional experience in the program’s area of knowledge, and to successfully complete the following admissions process.
ANY QUESTIONS?
Don’t leave any “questions about the DMBA” unanswered
El Digital MBA no es solo un máster. Es el entrenamiento que te convierte en el perfil que toda empresa necesita: capaz de pensar en negocio, crear con tecnología y activar la inteligencia artificial con criterio
What is a Digital MBA?
A digital MBA, such as ISDI’s DMBA, combines business strategies with key technological skills and is aimed at recent graduates and professionals with 1–2 years of experience. It integrates theory, practice and a focus on emerging technologies and agile methodologies. It prepares students for in-demand digital roles and facilitates an effective transition into today’s digital economy, shaping leaders ready for business transformation.
Why study a Digital MBA?
Studying a digital MBA, such as ISDI’s DMBA, is a strategic path to standing out in today’s digital economy. Students learn business strategies and technological skills, preparing recent graduates and professionals for highly in-demand roles. The focus on emerging technologies, agile methodologies and unique experiences ensures comprehensive training. A Digital MBA guarantees an effective transition and differentiation in a competitive job market.
Which professional profiles is ISDI’s Digital MBA aimed at?
The DMBA is aimed at recent graduates and junior profiles with up to 2 years of experience who want to make the leap into the digital world with a solid foundation in business, technology and execution. It is ideal for those aspiring to roles such as Product Innovation Specialist, Digital Business Analyst, Brand Manager, Consulting Analyst, Sales Trade Marketing or Associate Consultant, among others. This program prepares you to work with real tools, solve business problems and lead with impact in constantly evolving environments. If you are looking to stand out and move faster than the market, this is your master’s program.
What differentiates ISDI’s Digital MBA from a traditional MBA?
ISDI’s Digital MBA is born from the digital reality of today’s business world. It is not a classic MBA with a “digital layer” added to it, but a program designed from scratch to train leaders capable of making decisions in technological, data-driven and constantly changing environments.
The program integrates strategy, digital business, technology and leadership with a practical and applied vision, focused on generating real impact in organizations undergoing digital transformation.
What role do technology and data play in the Digital MBA?
Technology and data are cross-disciplinary pillars of the program. Students learn to interpret data, understand digital models and collaborate effectively with technical profiles to make better strategic decisions.
The focus is not on programming, but on knowing how to lead with digital judgment, understand the impact of technology on business and use data as the foundation for decision-making.
What methodology is used in the Digital MBA?
The Digital MBA uses a practical, agile methodology focused on real projects. Students work through cases, collaborative dynamics, business challenges and applied experiences that replicate real situations in the business environment.
Learning is based on action, strategic reflection and the development of critical thinking, preparing students for real leadership contexts.
What type of mindset does the Digital MBA develop?
The program fosters a digital, adaptable mindset focused on decision-making in complex environments. Students develop strategic vision, prioritization skills, leadership and a deep understanding of technological change.
The goal is to train leaders prepared to evolve with the market and generate sustainable impact in business.
What role does artificial intelligence play in Digital MBA leadership training?
In the Digital MBA, artificial intelligence is a key lever for decision-making and business transformation. It is not approached as an end in itself, but as a capability that every digital leader must understand in order to evaluate opportunities, optimize processes and generate competitive advantage.
Throughout the program, students apply AI in real digitalization projects, analyzing its impact on strategy, operations, marketing and customer experience. The goal is to train leaders capable of interpreting the value of AI, making informed decisions and leading teams and organizations in data-driven environments, even without a technical profile.
CONVINCED?JOIN US
Suggestions, questions or complaints
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studentsupport@isdi.education
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