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Designed for professionals like you, our course maximizes your E-commerce performance, whatever type of customer you are. Your goal is clear: master the rules of the ‹digital market› and understand the dynamics at play between companies and customers.

Portada ECOM

The Sales at B2B & eCommerce Program changes your life

Get to grips with ‹digital sales› in B2B and B2C environments from a holistic perspective

Study current cases and gain practical skills using sales management tools, all under the guidance of lecturers who are experts in their industries. Become a digital sales expert with a well-rounded perspective across the board.

Upcoming applications

You decide ‹when and where ›

Online. 2024

10 weeks


Become an expert in B2B and B2C sales

A program where you launch an ‹Ecommerce store› with a real marketing budget

Tackle real marketing challenges from real companies, and skillfully apply the sales methodology and tools we provide you with. Get ready to succeed in the competitive world of E-commerce, taking your learning beyond the classroom and building a path to business success.


Learn key essentials from experts in digital business, data analytics and advertising.

Apply your knowledge

Make use of the right technology to efficiently manage your sales, drive traffic, and extend the customer lifecycle. Focus on tangible results and maximize the potential of your business.


Launch an E-commerce in a practical way, facing a real marketing challenge from a real company. Skillfully apply the sales methods and toolkit we provide you with to achieve success in the competitive world of E-commerce.

Sales at B2B & eCommerce

Experienced professionals looking to gain a ‹holistic perspective of sales›

From managers with technical training to marketing managers, account managers and product managers with technical experience. We also welcome professionals who are looking to dive into online sales, whether in B2B or B2C environments. Our program is distinguished by its focus on digital sales, adaptation to the digital age, and the way it resolves the challenges inherent to E-commerce.


Backed by ‹data›

Reach your goals with the Sales B2B & E-commerce program! At ISDI, your success depends on your hard work, disruptive mindset, and strong will to achieve your goals. We will provide you with everything else. The numbers speak for themselves:

of graduates work in areas related to the program
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go on to start a business after the course
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startups have been launched by our students thanks to expert support
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The course chosen by the experts

QS Rating: Teaching and Employability: ISDI has been awarded Five Stars in the Teaching, Employability and Online Training categories.

Teaching staff

Unlock your potential in the world of sales ‹working with the best›

Our teaching staff are the driving force behind ideas that will transform the digital landscape of the future. In each class, you have the chance to immerse yourself in direct learning with current experts and industry leaders.

Jesus Mazo

Global Account and Digital Director

Jesus Mazo

Edgar Jubilar

Chief Information Officer

Edgar Jubilar

Alberto Terol

Head of Digital Change Management

Alberto Terol Conthe

Fernando González-Mesones

Chief Executive Officer

Fernando González-Mesones

Mar Dominguez

Founder & CEO

Mar Dominguez

Raul Tomás Jiménez

Chief Digital Officer (CDO)

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Helena Fernández

Paid Media Specialist

Helena Fernández

Marcos Alves

Partner & Chief Growth Officer

Marcos Alves
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Dive into the education of tomorrow: total ‹transformation with Generative AI›

Immerse yourself in the cutting-edge essence of Artificial Intelligence (AI) and learn how to use it as a strategic partner that will drive your projects forward. Develop a complete understanding of AI technology, from a baseline of academic integrity.

This solid foundation addresses the essential concepts of AI, exploring how it can be applied in projects and in the professional world.

Discover the advanced potential of ChatGPT, making the most of its all its features. The course provides indispensable advice on role assignment, context management, and critical thinking.

Learn advanced ways to operate Artificial General Intelligence (AGI) through specialized prompt engineering techniques.

Explore different variations of AGI, gaining a deeper understanding of how to use key AI tools.

Gain access to a series of recommended tools, organized depending on how they apply to projects. Each tool comes with detailed explanations, introductory videos, and access links.

Frequently Asked Questions

Do you still have any questions about the B2B Sales & E-commerce program?

If you need more information, don't hesitate to get in touch with us via any of our contact channels, and we will get back to you as soon as we can.​

Learning about B2B Sales & E-commerce is essential for professionals looking to specialize in digital sales. Taking a course in this topic provides you with specialized knowledge in B2B and B2C strategies, online store management, and solving real E-commerce challenges. Students will learn how to understand the digital age, analyze data, and use crucial tools to stand out in today’s market.

The program is aimed at managers with technical training, marketing managers looking to expand into the B2B field, account managers looking to improve the relationship with their B2B customers, product managers with technical experience but limited marketing training, or even businesspeople who are interested in entering the world of online sales, whether B2B or B2C.

ISDI’s B2B Sales & E-commerce program provides specialized training in digital sales for B2B and B2C environments. The course stands out as it allows you to create and manage real online stores with real marketing budgets, exploring essential tools, strategies, business models and adapting to the digital age. Students solve real e-commerce challenges with expert guidance, acquiring the practical skills that allow them to excel in the digital marketplace. The program provides students with specialist knowledge in digital sales and e-commerce optimization for B2B and B2C, with a practical and applicable approach.

Mindset, skillset, toolset

Your gateway to ‹e-commerce success›

Your new mindset will include

Your new skills will include

Your new tool kit will include

The program

Get to grips with ‹E-commerce and B2B Sales› with our exclusive program

Delve deeper into the exciting world of E-commerce and B2B Sales with our unique program. Our innovative methodology combines hands-on classes with hands-on experience from experts at the cutting-edge of their fields. Get the knowledge you need to create your own E-commerce while gaining the practical skills to stand out in today's competitive market.

  • Vision, business strategy and B2B and B2C sales in the digital age
  • New organizational structure and new profiles in the digital era. Hybrid selling
  • Marketing/Sales plan and strategy
  • Differences between B2B and B2C strategies
  • Inbound, Outbound and ABM
  • Tools Modules: Workshop on Design Thinking applied to B2B models
  • Case studies
  • Challenges for teams and B2B sales in today’s digital environment
  • B2B business models
  • Service- and product-based business models
  • Growth strategies in a B2B model
  • How to build a business model: from the original idea to proof of concept to MVP
  • Business Model Canvas for B2B companies
  • Logistics, payments, fraud, scalability
  • Tools for B2B models
  • Fundamentals of UX and CRO in a B2B environment
  • Digital media plan in a B2B environment
  • The importance of data in B2B models
  • KPIs and Metrics in B2B Models
  • Tools module
  • Presentation of the E-commerce challenge project
  • E-commerce Business Research
  • E-commerce Design with Shopify
  • Dropshipping with Oberlo
  • E-commerce set-up
  • Social media ads
  • Google Advertising platform
  • Data Analytics

Digital Excellence Chairs

The Digital Excellence Chairs are collaborative initiatives between ISDI and leading technology companies. The goal is to promote digital transformation and innovation through activities and programs. The Chairs are designed to promote excellence and leadership in the digital field.

ISDI and Salesforce have come together for a strategic partnership that drives digital transformation and innovation. This remarkable synergy will forge the future of digital transformation, becoming a reference point in producing leaders with the skills they need to drive change across the business world.

  • ISDI is an Authorized Training Partner (ATP) for Salesforce in Spain, France, Portugal and Mexico, and is the only official school for training and certification in the EMEA and LATAM regions with this status. More than just an educational institution, ISDI is a pioneer in certifying instructors in these countries, further raising quality standards.
  • As part of its ongoing vocation to provide high-quality professional development, ISDI is committed to training recent graduates at Salesforce. This strategy not only helps strengthen individual talent, but also contributes to the growth of the Salesforce ecosystem.
  • In addition, ISDI and Salesforce have joined forces to select and train specialized consultants on the Salesforce platform. This unique collaboration ensures that professionals are at the forefront of the latest trends and technologies, in order to produce innovative and efficient solutions.

The partnership between ISDI and Google has brought two leading organizations together to drive digital transformation and innovation. This unique synergy translates into excellence and leadership in the field of digital transformation.

  • As an Authorized Training Provider of Official Google Cloud Certification, ISDI provides access to official resources that will allow you to master the design, management and administration of applications and infrastructure on the Google Cloud Platform.
  • ISDI and Google have joined forces to create the ISDI-GOOGLE AI ACADEMY. This alliance is ultimately aimed at launching a Google Artificial Intelligence program, designed specially for executive profiles, that goes beyond the technical and focuses on business, strategic vision and related strategic processes. In addition, AI and Google Cloud Certification are integrated in ISDI programs.

ISDI and KPMG have a strategic collaboration on different projects to drive digital transformation and innovation. This powerful synergy fosters excellence and leadership in digital transformation, with events and programs focused on training, innovation and development in the digital age.

  • The Legal Tech Chair encourages innovation in the legal and tech sectors with an Advisory Board made up of leaders from companies including Google, Meta and BBVA, to name a few.
  • The collaboration has resulted in Digital Talent initiatives such as the Talent Day—part of the ISDI MIB and DMBA study programs—as well as sponsorship of the Digital Professions Map in Cybersecurity and Legal Tech.
  • The KPMG management committee takes an active part in the ISDI Board Members of the Digital Age program, showing their commitment to training business leaders in the digital context, and continuous education for their management teams.

ISDI and IBM have entered into a technology-leading strategic alliance that covers initiatives focused on digital transformation with special emphasis on Big Data and Artificial Intelligence. At ISDI, our partnership with IBM not only aims towards academic excellence, but also at creating an ecosystem that combines education, technology and innovation to prepare leading professionals in the digital world.

  • The BIG DATA & Artificial Intelligence Chair is a space dedicated to researching and creating use cases and practical applications of the latest trends in Big Data and AI.
  • This includes events aimed at identifying and developing emerging talent in the digital field, such as the Talent Day MIB in Madrid and Barcelona, the Talent Day DMBA, and the Digital Professions Map. The focus is on Data & AI, providing valuable information on the most sought-after skills on the market.
  • The partnership includes collaboration on training programs for both students and companies. They also work together on a global training strategy with industry leaders that encompasses technical aspects, employer branding and strategic partnerships.

ISDI and NTT DATA have come together to build a strategic collaboration, joining forces for training, research and sponsorship in a display of their shared commitment to a sustainable, digital future.

  • The Data & Artificial Intelligence Chair is the epicenter for research and knowledge sharing in these key areas. NTT DATA supports this initiative by awarding scholarships to study the Master Data Analytics MDA, providing an opportunity that not only funds education, but also offers a job position and strengthens the next generation of leaders in data analytics.
  • NTT DATA’s commitment extends beyond scholarships, and includes sponsorship of the MDA program. The company provides key professionals to ISDI teaching staff, so that the course can continue to be equally strong in terms of the level of training offered.
  • In addition, NTT DATA offers a training plan to management staff, contributing to the continuous improvement of skills in the digital field.
  • The synergy is also shown in key events such as the Talent Day MIB in Madrid and Barcelona, the Digital MBA, and sponsorship of the Digital Professions Map, with a special focus on Cloud Computing.
  • The highlight is the Artificial Intelligence Barometer—led by NTT DATA, ISDI and Microsoft—, which includes trends and valuable data on AI and has been implemented in a number of different cities.

Employment opportunities

Discover unique ‹job opportunities›

In a dynamic and ever-evolving job market, it's crucial to go beyond traditional offers to find unique job opportunities that align with your skill set and career goals.

Learning experience

Get to grips with the ‹digital future› with our training

Our comprehensive program has been specially designed to equip you with the skills you need to succeed in today's ever-evolving digital environment.

Classes taught by leading lecturers

Learn the key aspect of each discipline from experts in digital business, data analytics and advertising. In addition, you will learn how to apply AI in your projects and business.


Apply the right technology to effectively manage your sales, drive traffic, and maximize the customers lifecycle.

Learning by doing

Launch a practical E-commerce in which you will solve a real marketing challenge for a company by applying sales methodology and tools.

Your job, practically guaranteed

The ‹meeting point› between training and professional opportunities

We don't limit ourselves to the classroom, we go even further. On the Sales B2B & E-commerce program, we’ll provide you with employability services that have been specially designed to boost your career. Find out how we lead you to job success.

Career Services

Our team will be by your side, providing support and guidance to help you reach your career goals.

Exclusive access

Gain access to an exclusive site that offers information, events, and resources that have been specially designed to empower your career journey. Everything you need to succeed is at your fingertips.

A point of reference

Imagine having your own sherpa, a guide who will not only lead and motivate you, but who will also share valuable advice and experiences. With an outstanding ISDI student by your side, your personal and professional transformation is guaranteed.

Our partners

Stand out in your industry by working with the ‹best companies›

At the B2B Sales & E-commerce program, we will train you to overcome any obstacle, in the knowledge that only people with a solid, overarching perspective can achieve their goals. That's why so many of our students are already employed at well-known companies.

At the B2B Sales & E-commerce program, we will train you to overcome any obstacle, in the knowledge that only people with a solid, overarching perspective can achieve their goals. That's why so many of our students are already employed at well-known companies.

Digital Talent Community

Digital Talent Community: Your door to ‹career success›

At ISDI, we always go above and beyond. Through the ECOM program you can join our Digital Talent Community, opening the doors to a unique experience: specialized training, continuous professional development and a growing network of digital contacts.


In the digital world, no one is left behind. Join ISDI and keep up to date with exclusive access to events, the latest news, masterclasses and the ISDIgital Now blog.


Make the most of your talent. When you sign up to ECOM, you’ll also gain access to a job board, alumni mentoring, and one-on-one Career Advisor sessions. When you add it all up, your career goals are within reach.


Join our network. Build connections and benefit from an ever-expanding digital experience. Discover a world where connections take you further.

Boost your startup

Driven by your ideas

ECOM is more than just a course—it’s an opportunity to transform your career. At ISDI, we are committed to offering support and accompanying the growth of student-driven startups.

ISDI Start: The incubator

Discover the ISDI Start incubator that will turn your idea into reality. Our experts are on hand to help you develop, launch and consolidate your idea in fields like EdTech, robotics and sustainability.

ISDI Investors Club: The meeting point

Join the ISDI Investors Club, a space where your entrepreneurial dreams take shape. The club brings together investors, family offices, business angels, corporations and startups with potential, just that yours.

The network

Build connections with a network of contacts we have been carefully crafting since 2014. Innovative startups, experienced mentors, public institutions, investors and corporations all come together to work towards mutual success.

Campus and schedule

You choose ‹when and where›

ISDI is more than just an online campus; it's your access to a complete digital learning ecosystem. We provide you with the knowledge, tools and skills necessary to successfully face current challenges.


Upcoming applications



7 pm to 10 pm


4.30 pm to 9.30 pm


Admission process for the Sales & E-commerce program


The first step in the admissions process is to fill out the form with the requested information. A member of the Admissions team will be in touch as soon as possible to answer any questions you might have. Choosing the right students for ISDI courses is crucial, and the Admissions Department will be there support you throughout the process.

Personal guidance

After reviewing your CV/LinkedIn profile, we will invite you to have a chat with us, and you will receive personalized advice from our Admissions Manager. During this first meeting, we will take the time to understand where you are in your career and what your goals are after the course. We will answer any questions you have about the course content, learning methodology, future colleagues, and funding channels. At ISDI, you will have the opportunity to check out our facilities, the Work Space that is open to students, the team running the course, and our culture and ISDIness. We will also invite you to the next Info Session, Open Day or event.

Submitting documentation

Before the interview, we will ask you to provide us with the following information so we can assess your profile: 1-page cover letter/professional letter of recommendation/updated CV/LinkedIn profile/official academic transcript/ID or passport


Once we have answered any questions you have, we’ll set up an admissions interview with a member of the Admissions Committee. We want to hear more about your academic and professional profile, but we are also interested in your personality and values. The interview, which may also be carried out over the telephone, is an indispensable requirement in the process.

Admissions Committee

After the admissions interview, the other members of the Admissions Committee will review your application alongside feedback from the person who interviewed you. We’ll let you know our decision within 3-7 days.

Reservation and enrollment

If you are accepted onto the course, we will let you know how to reserve your place and enroll on the program. From that moment onwards, you’ll be part of the ISDI community! We’ll let you know about talks and events you can attend before starting classes, so you can get to know your future classmates and start to get in touch with the digital ecosystem. Welcome to ISDI!

They talk about ISDI

You have to experience it to ‹understand it ›

Eduard Navarro

Eduard Navarro

Global Data Governance Manager

Completing a course at ISDI is an intense experience that requires dedication, organization and time. If you aren't familiar with them, collaborative tools and agile methodology can be challenging at first. But don't panic. At the beginning of the course it is important to get to grips with different resources, make sure to plan your time well, and be fully aware of the workload. In addition, you’ll have access to high quality resources and professionals of the highest level—I don’t only mean the teaching staff, as it’s equally important to establish relationships and learn from other students. Likewise, I strongly recommend taking advantage of the individual sessions with your mentor. Finally, it is incredibly important to dedicate time to aspects related to communication, such as how to tell the story, adapt to the audience or rehearse timing.

Jorge Gómez Galván

Data Analytics & AI Specialist

Logo Telefónica Tech

Studying at ISDI has definitely meant a leap forward in my professional career. The education and experiences offered by the course have not only expanded my knowledge and technical skills base related to data, but they have also honed my ability to link all this knowledge to business strategies and results. One unforgettable experience during my time at ISDI was the Core Project. I really enjoyed working with such a multidisciplinary team, and having the opportunity to develop a project that I am very proud of.


María Fernández Cañas

Management Consulting Analyst

My year at ISDI was emotionally intense, and a learning experience. In just a few months, I had the chance to interact with outstanding professionals and get to grips with an agile methodology free from pre-established rules. The highlight was the presentation of the Core Project, which gave me a deep sense of fulfillment and pride in my personal growth.

Academic partners

Forging the leaders of tomorrow: current mentors creating ‹future mentors›

Discover how current leaders are involved in shaping the next generation of leaders. You might be interested in working with some of our partners, and they are just as interested in working with you. Leading professionals from prestigious companies share their knowledge with students on the program, based on real and current experiences in their respective sectors. This allows you to personally immerse yourself in situations you will be facing in the near future, giving you a unique and valuable perspective.

Logotipo LVMH Logotipo Accenture Logotipo Loreal Logotipo Glovo Logotipo Pepsico Logotipo IBM Logotipo Affinity Logotipo Cabify Logotipo Fever
Logotipo IBM Logotipo Affinity Logotipo Cabify Logotipo Fever Logotipo Telefonica Logotipo Accenture Logotipo Loreal Logotipo Glovo


Bring your ideas to life, and we will give you the support to ‹make them succeed›.

Here are some of the new companies that have been launched thanks to experts who have taken part in our educational programs.

Logotipo LVMH Logotipo Accenture Logotipo Loreal Logotipo Glovo Logotipo Pepsico Logotipo IBM Logotipo Affinity Logotipo Cabify Logotipo Fever
Logotipo IBM Logotipo Affinity Logotipo Cabify Logotipo Fever Logotipo Telefonica Logotipo Accenture Logotipo Loreal Logotipo Glovo

Do you have any questions, or is there something we missed? ‹We’re right here›

Last places available!

B2B Sales & eCommerce Program

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