SALES B2B ECOMMERCE
B2B SALES & ECOMMERCE PROGRAM
VENTAS B2B ECOMMERCE
Designed for professionals like you, our course maximizes your E-commerce performance, whatever type of customer you are. Your goal is clear: master the rules of the ‹digital market› and understand the dynamics at play between companies and customers.
The Sales at B2B & eCommerce Program changes your life
Get to grips with ‹digital sales› in B2B and B2C environments from a holistic perspective
Study current cases and gain practical skills using sales management tools, all under the guidance of lecturers who are experts in their industries. Become a digital sales expert with a well-rounded perspective across the board.
Upcoming applications
You decide ‹where and when›
- Upcoming applications open
Online.
2025
- Duration
- 10 weeks
- Languages
- Spanish
Become an expert in B2B and B2C sales
A program where you launch an ‹Ecommerce store› with a real marketing budget
Tackle real marketing challenges from real companies, and skillfully apply the sales methodology and tools we provide you with. Get ready to succeed in the competitive world of E-commerce, taking your learning beyond the classroom and building a path to business success.
Learn
Learn key essentials from experts in digital business, data analytics and advertising.
Apply your knowledge
Make use of the right technology to efficiently manage your sales, drive traffic, and extend the customer lifecycle. Focus on tangible results and maximize the potential of your business.
Launch
Launch an E-commerce in a practical way, facing a real marketing challenge from a real company. Skillfully apply the sales methods and toolkit we provide you with to achieve success in the competitive world of E-commerce.
Sales at B2B & eCommerce
Experienced professionals looking to gain a ‹holistic perspective of sales›
From managers with technical training to marketing managers, account managers and product managers with technical experience. We also welcome professionals who are looking to dive into online sales, whether in B2B or B2C environments. Our program is distinguished by its focus on digital sales, adaptation to the digital age, and the way it resolves the challenges inherent to E-commerce.
Data
Backed by ‹data›
Reach your goals with the Sales B2B & E-commerce program! At ISDI, your success depends on your hard work, disruptive mindset, and strong will to achieve your goals. We will provide you with everything else. The numbers speak for themselves:
Accreditations
The course chosen by the experts
QS Star
QS Rating: Teaching and Employability: ISDI has been awarded Five Stars in the Teaching, Employability and Online Training categories.
Teacher staff
Your roadmap to improved understanding, backed by ‹experts in the field›
Your lecturers are the people who put ideas into practice to change the digital world of tomorrow. In every class, you will learn from experts who are leading members of their fields
Jesus Mazo
Global Account and Digital Director
Edgar Jubilar
Chief Information Officer
Alberto Terol
Head of Digital Change Management
Fernando González-Mesones
Chief Executive Officer
Raul Tomás Jiménez
Chief Digital Officer (CDO)
Helena Fernández
Paid Media Specialist
Marcos Alves
Partner & Chief Growth Officer
AI HUB
AI HUB. AI HUB.
THIS IS ISDI
AI HUB
Get to grips with ‹Generative Artificial Intelligence› in a practical way
You will not only learn how to use Artificial Intelligence (AI), but also how to make it your strategic partner in every aspect of your projects. Develop a thorough understanding of AI technology, from a baseline of academic integrity.
Study advanced levels of interaction with different types of AI through prompt engineering techniques
Delve deeper into the use of key AI tools.
We will teach you how to choose the tools that fit your project and how to use them, with detailed explanations, introductory videos and access links.
Any questions?
Do you still have any questions about the B2B Sales & E-commerce program?
If you need more information, don't hesitate to get in touch with us via any of our contact channels, and we will get back to you as soon as we can.
Learning about B2B Sales & E-commerce is essential for professionals looking to specialize in digital sales. Taking a course in this topic provides you with specialized knowledge in B2B and B2C strategies, online store management, and solving real E-commerce challenges. Students will learn how to understand the digital age, analyze data, and use crucial tools to stand out in today’s market.
ISDI’s B2B Sales & E-commerce program provides specialized training in digital sales for B2B and B2C environments. The course stands out as it allows you to create and manage real online stores with real marketing budgets, exploring essential tools, strategies, business models and adapting to the digital age. Students solve real e-commerce challenges with expert guidance, acquiring the practical skills that allow them to excel in the digital marketplace. The program provides students with specialist knowledge in digital sales and e-commerce optimization for B2B and B2C, with a practical and applicable approach.
Course program
Your gateway to ‹e-commerce success›
Your new mindset will include
- The ability to adapt to digital transformation
- Data analysis to make informed decisions
- Mindset geared towards the digital age
Your new skills will include
- Online store management
- Marketing-Sales strategies
- B2B and B2C business models
Your new tool kit will include
The course
Get to grips with ‹E-commerce and B2B Sales› with our exclusive program
Delve deeper into the exciting world of E-commerce and B2B Sales with our unique program. Our innovative methodology combines hands-on classes with hands-on experience from experts at the cutting-edge of their fields. Get the knowledge you need to create your own E-commerce while gaining the practical skills to stand out in today's competitive market.
- Vision, business strategy and B2B and B2C sales in the digital age
- New organizational structure and new profiles in the digital era. Hybrid selling
- Marketing/Sales plan and strategy
- Differences between B2B and B2C strategies
- Inbound, Outbound and ABM
- Tools Modules: Workshop on Design Thinking applied to B2B models
- Case studies
- Challenges for teams and B2B sales in today’s digital environment
- B2B business models
- Service- and product-based business models
- Growth strategies in a B2B model
- How to build a business model: from the original idea to proof of concept to MVP
- Business Model Canvas for B2B companies
- Logistics, payments, fraud, scalability
- Tools for B2B models
- Fundamentals of UX and CRO in a B2B environment
- Digital media plan in a B2B environment
- The importance of data in B2B models
- KPIs and Metrics in B2B Models
- Tools module
- Presentation of the E-commerce challenge project
- E-commerce Business Research
- E-commerce Design with Shopify
- Dropshipping with Oberlo
- E-commerce set-up
- Social media ads
- Google Advertising platform
- Data Analytics
Digital Excellence Chairs
The Digital Excellence Chairs are collaborative initiatives between ISDI and leading technology companies. The goal is to promote digital transformation and innovation through activities and programs. The Chairs are designed to promote excellence and leadership in the digital field.
ISDI and Salesforce have come together for a strategic partnership that drives digital transformation and innovation. This remarkable synergy will forge the future of digital transformation, becoming a reference point in producing leaders with the skills they need to drive change across the business world.
- ISDI is an Authorized Training Partner (ATP) for Salesforce in Spain, France, Portugal and Mexico, and is the only official school for training and certification in the EMEA and LATAM regions with this status. More than just an educational institution, ISDI is a pioneer in certifying instructors in these countries, further raising quality standards.
- As part of its ongoing vocation to provide high-quality professional development, ISDI is committed to training recent graduates at Salesforce. This strategy not only helps strengthen individual talent, but also contributes to the growth of the Salesforce ecosystem.
- In addition, ISDI and Salesforce have joined forces to select and train specialized consultants on the Salesforce platform. This unique collaboration ensures that professionals are at the forefront of the latest trends and technologies, in order to produce innovative and efficient solutions.
ISDI and KPMG have a strategic collaboration on different projects to drive digital transformation and innovation. This powerful synergy fosters excellence and leadership in digital transformation, with events and programs focused on training, innovation and development in the Digital Age.
- The Legal Tech Chair encourages innovation in the legal and tech sectors with an Advisory Board made up of leaders from companies including Google, Meta and BBVA, to name a few.
- The collaboration has resulted in Digital Talent initiatives such as the Talent Day—part of the ISDI MIB and DMBA study programs—as well as sponsorship of the Digital Professions Map in Cybersecurity and Legal Tech.
- The KPMG management committee takes an active part in the ISDI Digital Age Directors program, showing their commitment to training business leaders in the digital context, and continuous education for their management teams.
ISDI and IBM have entered into a technology-leading strategic alliance that covers initiatives focused on digital transformation with special emphasis on Big Data and Artificial Intelligence. At ISDI, our partnership with IBM not only aims towards academic excellence, but also at creating an ecosystem that combines education, technology and innovation to prepare leading professionals in the digital world.
- The BIG DATA & Artificial Intelligence Chair is a space dedicated to researching and creating use cases and practical applications of the latest trends in Big Data and AI.
- This includes events aimed at identifying and developing emerging talent in the digital field, such as the Talent Day MIB in Madrid and Barcelona, the Talent Day DMBA, and the Digital Professions Map. The focus is on Data & AI, providing valuable information on the most sought-after skills on the market.
- The partnership includes collaboration on training programs for both students and companies. They also work together on a global training strategy with industry leaders that encompasses technical aspects, employer branding and strategic partnerships.
ISDI and NTT DATA have come together to build a strategic collaboration, joining forces for training, research and sponsorship in a display of their shared commitment to a sustainable, digital future.
- The Data & Artificial Intelligence Chair is the epicenter for research and knowledge sharing in these key areas. NTT Data supports this initiative by awarding scholarships to study the Master Data Analytics MDA, providing an opportunity that not only funds education, but also offers a job position and strengthens the next generation of leaders in data analytics.
- NTT Data’s commitment extends beyond scholarships, and includes sponsorship of the MDA program. The company provides key professionals to ISDI teaching staff, so that the course can continue to be equally strong in terms of the level of training offered.
- In addition, NTT Data offers a training plan to management staff, contributing to the continuous improvement of skills in the digital field.
- The synergy is also shown in key events such as the Talent Day MIB in Madrid and Barcelona, the Digital MBA, and sponsorship of the Digital Professions Map, with a special focus on Cloud Computing.
- The highlight is the Artificial Intelligence Barometer—led by NTT DATA, ISDI and Microsoft—, which includes trends and valuable data on AI and has been implemented in a number of different cities.
Employment opportunities
Discover unique ‹job opportunities›
In a dynamic and ever-evolving job market, it's crucial to go beyond traditional offers to find unique job opportunities that align with your skill set and career goals.
Learning experience
Get to grips with the ‹digital future› with our training
Our comprehensive program has been specially designed to equip you with the skills you need to succeed in today's ever-evolving digital environment.
Classes taught by leading lecturers
Learn the key aspect of each discipline from experts in digital business, data analytics and advertising. In addition, you will learn how to apply AI in your projects and business.
Tools
Apply the right technology to effectively manage your sales, drive traffic, and maximize the customers lifecycle.
Learning by doing
Launch a practical E-commerce in which you will solve a real marketing challenge for a company by applying sales methodology and tools.
Employability
The ‹meeting point› between training and professional opportunities
We don't limit ourselves to the classroom, we go even further. On the Sales B2B & E-commerce program, we’ll provide you with employability services that have been specially designed to boost your career. Find out how we lead you to job success.
Career Services
Our team will be by your side, providing support and guidance to help you reach your career goals.
Exclusive access
Gain access to an exclusive site that offers information, events, and resources that have been specially designed to empower your career journey. Everything you need to succeed is at your fingertips.
A point of reference
Not only will you be part of the program, you will also have an exceptional guide. An ISDI student will act as your personal sherpa, guiding you, inspiring you and sharing their wisdom to drive your personal and professional growth.
Our partners
Make your professional goals come true by learning at the ‹best companies›
At the B2B Sales & E-commerce program, we will train you to overcome any obstacle, in the knowledge that only people with a solid, overarching perspective can achieve their goals. That's why so many of our students are already employed at well-known companies.
Digital Talent Community
Digital Talent Community: Your door to ‹career success›
At ISDI, we always go above and beyond. Through the ECOM program you can join our Digital Talent Community, opening the doors to a unique experience: specialized training, continuous professional development and a growing network of digital contacts.
Digital
Stay up to date with exclusive access to events, the latest news, masterclasses and the ISDIgital Now blog.
Talent
Make the most of your talent. When you sign up to ECOM, you’ll also gain access to a job board, alumni mentoring, and one-on-one Career Advisor sessions. When you add it all up, your career goals are within reach.
Community
Explore new possibilities. Build connections and benefit from an ever-expanding digital network. Find out how we can achieve more, together.
Boost your startup
We support ‹creative› ideas
ECOM is more than just a course—it’s an opportunity to transform your career. At ISDI, we are committed to offering support and accompanying the growth of student-driven startups.
ISDI Start: The incubator
Be part of our incubator, ISDI Start, where our team of experts will guide you step by step as you develop your idea. We can work together to bring your idea to market and consolidate it as a successful company, whether in EdTech, robotics or sustainability.
ISDI Investors Club: The meeting point
The ISDI Investors Club is a meeting point for entrepreneurial minds. The club brings together investors, family offices, business angels, corporations and startups with potential, just like yours!
The network
Our extensive network of contacts that has been carefully curated since 2014. As part of this ecosystem, you'll find innovative startups, experienced mentors, public institutions, investors, and corporations working in harmony to drive each other forward.
Upcoming editions
More than just a virtual ‹campus›
We don't just offer an online campus, we provide you with a digital learning ecosystem. Here, we provide you with the knowledge, tools and learnings you need to build new skills and face the current challenges of digital society.
Online
Upcoming applications
2025
Thursday
Friday
Admission requirements
The admissions process for the Sales & E-commerce program
Alumni
Discover the ‹real experience› of ISDI alumni
Eduard Navarro
Global Data Governance Manager
Completing a course at ISDI is an intense experience that requires dedication, organization and time. If you aren't familiar with them, collaborative tools and agile methodology can be challenging at first. But don't panic. At the beginning of the course it is important to get to grips with different resources, make sure to plan your time well, and be fully aware of the workload. In addition, you’ll have access to high quality resources and professionals of the highest level—I don’t only mean the teaching staff, as it’s equally important to establish relationships and learn from other students. Likewise, I strongly recommend taking advantage of the individual sessions with your mentor. Finally, it is incredibly important to dedicate time to aspects related to communication, such as how to tell the story, adapt to the audience or rehearse timing.
Jorge Gómez Galván
Data Analytics & AI Specialist
Studying at ISDI has definitely meant a leap forward in my professional career. The education and experiences offered by the course have not only expanded my knowledge and technical skills base related to data, but they have also honed my ability to link all this knowledge to business strategies and results. One unforgettable experience during my time at ISDI was the Core Project. I really enjoyed working with such a multidisciplinary team, and having the opportunity to develop a project that I am very proud of.
María Fernández Cañas
Management Consulting Analyst
My year at ISDI was emotionally intense, and a learning experience. In just a few months, I had the chance to interact with outstanding professionals and get to grips with an agile methodology free from pre-established rules. The highlight was the presentation of the Core Project, which gave me a deep sense of fulfillment and pride in my personal growth.
Academic partners
Current experts preparing the ‹leaders of tomorrow
Discover how current leaders are involved in shaping the next generation of leaders. You might be interested in working with some of our partners, and they are just as interested in working with you. Leading professionals from prestigious companies share their knowledge with students on the program, based on real and current experiences in their respective sectors. This allows you to personally immerse yourself in situations you will be facing in the near future, giving you a unique and valuable perspective.
Startups
We support you in turning ‹your ideas into reality›.
These are some of the startups launched by the career professionals who have studied with us.
