MIB
MIB
The leading <Executive Master’s> programme for leading digital business in the age of artificial intelligence
What is the MIB?
The MBA in Digital Business and Artificial Intelligence, which sets the professional benchmark for <leading the AI era>
The MIB is ISDI’s flagship programme: the most transformative, comprehensive and demanding master’s degree for those who want to lead businesses in the digital age.
The MIB trains professionals to think, design and implement end-to-end digital business solutions, with a 360° view of key business areas and the effective integration of artificial intelligence into decision-making.
A Master’s programme designed to bring about real change
Since 2009, the MIB has been a pioneer in training digital leaders. Today, it is evolving towards a model in which artificial intelligence is not merely a supplement, but an integrated component across the entire learning process.Over the course of nine months, students undertake an intensive programme that combines strategy, technology, data, marketing, product development, UX, leadership and digital transformation, all linked together through real-world projects.
Applied AI, real business and implementation
Artificial intelligence is used as a tangible competitive advantage. Each student creates and trains their own AI agent, integrating it into problem-solving, decision-making and the development of business solutions.It is not just about learning tools, but about learning to build with them.
Learning by doing, leading by example
The MIB’s methodology is based on the real-world transformation of a business. Students do not simply study theory: they observe, design and implement the digital transformation of a real company, supported by mentors and practising professionals.The programme brings together more than 100 experts from leading companies such as Google, BBVA, Deloitte and KPMG, who bring the realities of the market and its current challenges into the classroom.
You decide where and when
You decide where and when
Upcoming editions
Madrid.
October 2026
Barcelona.
October 2026
Online.
October 2026
Harvard.
June 2027 (Optional)
Opening hours
Fri 16:00–21:30 · Sat 9:00–14:00
Online: Tuesdays and Thursdays, 6.00 pm–8.00 pm
Duration
- 9 months | 60 ECTS
LANGUAGES
- Spanish
Who is the MIB aimed at?
Training for those who want to lead the ‘digital transformation’ from a business perspective
The MIB is designed for experienced professionals seeking to take on a leadership role in environments transformed by artificial intelligence. The programme combines generative AI, strategic vision and practical technical skills to help high-impact professionals stand out.
To explain the MIB, <you have to experience it>
With the help of connections from the program, I navigated a rigorous interview
Mariana Aranguren
AWS EMEA Sales Leader
I recognize the personal impact of the program and the valuable learning environment it provided
Antonio Yuste
Program Manager
El MIB de ISDI ha sido un desafío constante
Quique Marroquín Llagostera
Brand Manager
FEATURED CLIENT
MIB Core Project
Ignacio Fernández
Resident Transformation Leader
The learning experience
The MIB is not a course; it is an <experience>
El modelo formativo de ISDI sitúa la experiencia práctica en el centro del MIB, con un enfoque basado en proyectos reales y en la evaluación continua del progreso y la toma de decisiones.
Discovery Classes
At ISDI, learning is based on practical experience. The MIB programme combines dynamic sessions and hands-on workshops, where generative artificial intelligence forms part of the day-to-day work to solve real-world challenges as a team. A key distinguishing feature is that each student designs and uses their own Artificial Intelligence Agent, applying it to their learning, their Core Project and the definition of their professional development.
Flagship project
The Troncal Project is the framework around which the practical application of artificial intelligence, data and technology within an existing company is organised, from strategy through to implementation. This programme, guided by expert mentors, translates decision-making and organisational transformation into real-world contexts with a tangible impact.
Harvard
The MIB experience is enhanced by the Harvard Digital Immersion Seminar (ISDT), an intensive 40-hour course taught in English within an internationally renowned academic setting. It is a forum where leading digital experts explore business innovation, technology and leadership in global contexts, following the ISDI training model.
The MIB programme
A <roadmap> designed to fast-track your digital career
A dynamic Master’s programme. A roadmap that evolves with the market. Every year, we incorporate new tools, emerging AI technologies and game-changing digital trends.
Coordinator: Sebas Muriel, Chief Digital Officer at Telefónica & ISDI Board Member
5 ECTS
Design robust and profitable business strategies in AI-driven digital environments. Develop strategic vision, critical thinking and innovation frameworks to maximise results and adapt to market changes.
Key content:
- Digital mindset and strategic leadership
- Company vision, mission and value proposition
- Strategy for creating products and services in the AI era
- Customer research and consumer analysis using AI
- Agile methodologies and innovation frameworks
- Scalable and sustainable business models
- Finance, business economics and operational efficiency
- Macro perspective, geopolitics and geotechnology for the digital age
Key content:
- Technology architecture and strategy, cloud and SaaS
- APIfication and the connected economy
- Cybersecurity, IoT, 5G and the mobile ecosystem
- Machine learning, AI and process automation
- Blockchain, NFTs, Web3 and the metaverse
- No-code tools and vibe-coding for prototyping and scaling
- Foster a data-driven culture and data-driven decision-making
- Master data governance and the data lifecycle
- Develop analytics, BI and actionable dashboards
- Generative AI tools for productivity
- Case studies and best practices in the application of AI in the business world
- Integrate ethics and privacy into the use of AI
- Define the value proposition and distinctive brand positioning
- Design a go-to-market plan and integrated omnichannel strategy
- Optimise the marketing mix: channels, investment, attribution and measurement
- Activate social media, creativity and digital reputation
- Improve conversion with CRO, experimentation and continuous optimisation
- Practical workshops using AI tools for image and video applied to campaigns
- Hands-on: Behaviour Analytics for actionable real-world business insights
- Design scalable and profitable digital models
- Execute commercial strategy, customer acquisition and growth
- Master e-commerce and omnichannel customer engagement
- Operate B2C/B2B marketplaces and their levers
- Optimise payments, pricing and conversion throughout the funnel
- Apply CRM and AI in Agentic E-commerce
- Organisational transformation, change management and agile structures
- Leadership in environments of change and uncertainty
- Critical thinking in the age of Artificial Intelligence
- Intrapreneurship and corporate innovation
- Entrepreneurship, designing new business models and the start-up ecosystem
- Elevator pitch and idea validation
- Legal aspects and funding models for entrepreneurship
- Transformation plan and definition of the future scenario
- Creation and prioritisation of strategic initiatives
- Quick win: development of the first solution with real impact
- Product or service design and validation
- Go-to-market strategy and launch
- Scaling and organisational impact: analysis based on the pillars of Product, Finance, Technology, Operations and Organisation
- Configuring and customising your Agent from week zero
- Generating study guides, summaries and learning resources
- Applying the Agent to the Core Project and real-world scenarios
- Optimising your personal brand: CV, LinkedIn and pitch
- Exporting the Agent as a tangible asset and a post-master’s development plan
- Using the Agent as a co-pilot for analysis, simulation and decision-making
In collaboration with Real Colegio Complutense, ISDI organises the Digital Immersion and Transformation Week at Harvard every June. It is an inspiring and unique intellectual experience for those who wish to expand and share their disruptive and transformative thinking. (Attendance at this seminar is optional and is not included in the price of the master’s programme).
Teachers
Learn from those who ‘lead’ the digital transformation
The MIB’s academic staff comprises practising professionals who apply artificial intelligence and technology in real-world business contexts. They include data directors at large organisations and tech entrepreneurs who integrate AI into day-to-day decision-making, within ISDI’s educational ecosystem.
Technological tools
Master the <technologies> that are redefining business
At ISDI, we ensure that your training meets your needs. In every way. That’s why, upon completing the MIB, you’ll be ready to become an expert in all these fields:
A communication and collaboration platform for teams, which brings together messages, files and tools in a single workspace.
A visual, board-based project management tool, ideal for organising tasks and workflows collaboratively.
A collaborative digital whiteboard that facilitates brainstorming, planning and teamwork in real time.
An artificial intelligence assistant designed to generate text, analyse information and automate tasks efficiently.
A web analytics platform that enables the measurement of traffic, user behaviour and the performance of websites and digital campaigns.
A Microsoft tool for creating virtual assistants and smart AI-based automations without the need for advanced programming.
A conversational artificial intelligence model capable of generating content, answering questions and assisting with a wide range of business and creative tasks.
A process automation platform that connects applications and services to create customised workflows.
An open-source platform designed for the automation and intelligent management of AI agents and digital processes.
A data visualisation and analysis tool that transforms complex information into interactive, easy-to-interpret dashboards.
A cloud-based productivity suite that integrates email, documents, video calls and real-time collaboration.
A user experience analytics platform that enables you to understand visitor behaviour through heatmaps and session recordings.
Awards, Seminars and Accreditations
MIB: a leading programme, accredited by leading figures and offering access to Harvard
QS Star
The QS Stars system has awarded ISDI its highest score in Teaching, Employability and Online Learning
Cualificam
Official accreditation certifying the quality of our professional master’s degrees, which are aligned with the standards of the European Higher Education Area.
RCC-Harvard
The partnership between ISDI and the Real Colegio Complutense enables students to take an optional seminar at Harvard University, focusing on digital transformation.
Forbes 2026
MIB – Executive MBA
Ranked 2nd amongst the top Master’s programmes in Business and Digital Transformation
Forbes has recognised the MIB as one of the best in Spain. Fast-track your career and connect with leaders in the digital ecosystem.
Ranking El Mundo
No. 1 in Digital Transformation
ISDI’s MIB Online, ranked No. 1 in Digital Transformation according to El Mundo’s 2025 Ranking. Learning that brings together business, technology and innovation.
Career opportunities at the MIB
Choose <MIB>, choose your future
Become a hybrid professional: a digital strategist and AI expert. Companies are looking for leaders who combine business acumen with technical skills. That professional is you.
MIB Employability
Beyond the ‹MIB›
We don’t stop when you finish. With events such as the MIB Career Hub and exclusive access to the ISDI Job Board, we connect you with a job market that’s looking for exactly what you have to offer: talent capable of innovating with artificial intelligence.
Personalised journey
At ISDI, we believe that you are the leader and the driving force behind your own future. That’s why we design a bespoke programme for each course, featuring three workshops and two key employability events: the MIB Career Hub/MIB Talent Meet, where you’ll connect with talent from the digital ecosystem, and the ISDI Job Fair, an exclusive opportunity to explore job opportunities aligned with your goals. We provide you with the tools, knowledge and support you need to take control of your career and turn your goals into achievements.
ISDI Job Board
Your entry into the digital job market starts here. On our Job Board, you’ll find an exclusive space featuring the latest job opportunities in the digital sector. Thanks to our network of strategic partners, you’ll have direct access to relevant roles in the digital sector. This portal is more than just a tool: it’s your direct link to companies looking for talent like yours.
Community events
Take part in exclusive activities that will enable you to expand your professional network, share experiences and forge valuable connections with other members of the ISDI ecosystem.
Industry forum
Round-table discussions with leaders and executives from key sectors (Tech, Industry, Retail, Energy, Consultancy, Corporate, etc.). Practical discussions and real-life case studies to anticipate trends and expand your professional network.
Our partners
Our students ‘drive’ their careers forward in leading companies
Admission
Admission requirements for the MIB.
The entry requirements are to hold a bachelor’s degree or have a minimum of three years’ accredited professional experience in the programme’s subject area, and to pass the following admissions process.
Frequently Asked Questions
FAQs for ‹MIB›
What is MIB and how is it defined within master’s programmes in business and artificial intelligence?
How does the MIB differ from a traditional MBA or other master’s degrees in digital transformation?
What level of artificial intelligence is covered on the MIB programme, and how is it applied to business?
What methodology is used in the MIB?
What role do soft skills play within the MIB?
To what extent is the MIB an international organisation?
What career opportunities does the MIB offer?
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Entrepreneurs see opportunities where others see only uncertainty. With this mindset, they design value propositions, validate business models and, drawing on the MIB ecosystem, launch, test and refine digital projects with a view to achieving impact and scalability.