MAEX
Marketing Executive Program
The future of marketing is agentic. And someone has to ‹design it›
What is the MAEX?
We do not teach you marketing with AI. We teach you to agentise your ‹marketing› processes.
In 9 weeks, you build, module by module, the AI agents that cover the full marketing cycle — from market intelligence to executive reporting. Each agent is configured with data from your real company. You do not leave with a diploma. You leave with an infrastructure.
One agent per module
Each module ends with a working AI agent. At the end of the programme, they are all connected in an operational network. What you build works the following Monday.
With your real company, not a fictional case
Your company. Your data. Your agents. Everything you build is configured using the real context of your company. You do not work with fictional case studies; you work with your market, your brand and your metrics.
Connections that open doors
Become part of an exclusive network of professionals, executives and industry experts where the use of AI is not discussed: it is mastered. Share knowledge, explore opportunities and build partnerships with leaders who are already applying artificial intelligence in their organisations.
You decide where and when
Upcoming editions of the ‹Marketing Executive Program›
Próximas ediciones
October–December 2026
Online + 2 in-person sessions
Duration
- 9 weeks
LANGUAGES
- Spanish
The MAEX Profile
For the marketer who already uses AI but still does not know how to ‹lead it›
Digital Marketing Managers and Senior Managers with more than 4 years of experience who need to make the leap from AI user to AI leader. Active professionals who want results in weeks, not months.
The Learning Experience
If you want theory, ‹this is not your programme›
No matter the size of your company or the challenges you face, this programme prepares you to master digital marketing and AI. 50% concept. 50% building: 100% applicable.
Executive judgement, not technical skills.
You do not need to code. You need to know what to agentise, when to do it and how to defend it before management.
Functional agents, not classroom exercises.
What you build is configured with your company’s data and activated the day after the programme.
Your company, not a fictional case.
Everything is configured with your brand, your market and your data. What you build during the programme is yours when you finish.
The Programme
Executives with vision: ‹Digital Marketing› and AI-powered leadership
The Marketing Executive Program is for executives who not only understand the digital revolution, but lead it. Here, you will transform the way you work in marketing through the practical use of artificial intelligence, automating processes and elevating your analytical and creative capabilities.
Introduction to the new paradigm of marketing driven by artificial intelligence. Explore trends, opportunities and the strategic role of AI in the transformation of organisations.
Cómo utilizar datos, investigación y herramientas de IA para comprender al consumidor, detectar oportunidades y generar insights que impulsen la toma de decisiones.
How to use data, research and AI tools to understand consumers, identify opportunities and generate insights that drive decision-making.
Design of scalable content creation, production and distribution systems, combining human creativity and AI capabilities to maximise impact and efficiency.
Strategies to increase visibility in search engines and new generative environments, optimising content for traditional SEO and AI engines (Generative Engine Optimization).
Management of results-driven digital campaigns, leveraging automation and AI to optimise investment, targeting and performance.
Creation of personalised experiences throughout the customer lifecycle using data, automation and artificial intelligence.
Measurement of marketing performance and alignment of initiatives with business metrics, profitability and value creation for the company.
Principles for implementing AI responsibly, defining processes, roles and collaboration models between people and intelligent agents.
Practical application of AI agents to automate tasks, optimise processes and create new working and growth models in marketing.
Faculty
Learn from the leaders, the cutting edge of ‹digital marketing› within your reach.
Each class is an immersion into the most innovative digital marketing tactics, guided by the experts who are taking the world's leading brands into the future.
Aina Taylor
Head of Generative AI en Editorial Planeta
Fernando Asenjo
Co-Leader en soluciones de IA Generativa
Álvaro Blanco
Market Development Manager - Salesforce Marketing Champion
Awards and Seminars
A programme endorsed and connected to the world.
QS Star
The QS Stars system has awarded ISDI its highest score in Teaching, Employability and Online Learning.
RCC-Harvard
The collaboration between ISDI and the Real Colegio Complutense allows students to attend an optional seminar at Harvard University focused on digital transformation.
Career opportunities
For those who refuse to settle: ‹lead› the Digital Marketing of the future with AI.
Artificial intelligence is redefining marketing and transforming the profiles most in demand by organisations. It is no longer just about incorporating new tools, but about developing new capabilities to lead hybrid teams, scale operations and generate greater business impact.
The AI-powered Marketing Director leads the marketing strategy of a company or multinational group, integrating artificial intelligence into decision-making and the execution of business initiatives. They oversee brand positioning, global campaigns, market intelligence and omnichannel communications, combining human capabilities and AI technologies to maximise impact and efficiency. They work closely with the CEO and the executive committee, providing strategic vision, hybrid team leadership and results-driven management focused on the return on investment (ROI) of marketing actions.
Professional who amplifies the capabilities of their area through the use of artificial intelligence, automation and new digital tools. They combine human talent with hybrid teams and AI agents to increase productivity, accelerate execution and generate greater impact with the same resources.
Professional who designs and implements AI agent-based solutions to help organisations automate processes, optimise operations and scale capabilities. They combine strategy, technology and business knowledge to transform the way companies work and generate value.
Employability
Strengthen your impact and expand your ‹ISDI Marketing Executive Program›.
Este programa te prepara para destacar en los nuevos entornos laborales dominados por IA. Desde workshops centrados en nuevas habilidades digitales hasta eventos exclusivos donde conectarás con empresas que ya buscan líderes con formación en inteligencia artificial.
Your path, at your own pace
The future is yours, and at ISDI we give you the roadmap to achieve it. We design a personalised plan for you, with 3 workshops and 2 events that make a real difference in your career. Talent Day is your gateway to the leading digital companies, and the ISDI Job Fair is your exclusive opportunity to connect with job opportunities that bring you closer to your goals.
The digital jobs portal you need
The digital world is within your reach. On our Job Board, you will find the latest opportunities across the digital ecosystem, exclusively for you. Thanks to our network of strategic partners, you will have direct access to the opportunities that will take you where you want to be. This is more than just a job portal; it is your VIP pass to connect with companies looking for talent like yours. What are you waiting for?
Connect with experts from the ISDI ecosystem.
Do you want to expand your professional network in an epic way? Here you have exclusive activities that allow you to share experiences, make valuable connections and expand your network with members of the ISDI ecosystem. Become part of a community that grows with you, supports you and pushes you to go further.
Key figures
Boosting your ‹digital presence›: ISDI, the obvious choice for success.
Choosing ISDI means accessing exceptional training and a methodology designed to maximise your potential. It means choosing a path towards tangible success. Here are our achievements.
Our partners
A large proportion of our students at ISDI work in ‹leading companies›.
Admission
Access the programme that will change your future.
Any questions?
Do you still have any ‹questions about the MAEX›?
If you need more information, please do not hesitate to contact us through any of our channels and we will reply as soon as possible.
Why study the MAEX?
Because most marketing executives use AI but do not know how to systematise it, lead it internally or justify its ROI. The MAEX solves this in 9 weeks with functional agents, not theory.
What is required to study the MAEX?
+4 years of experience in marketing or related areas. Being an active professional. A real company case. No technical background or programming skills are required.
What career opportunities does the MAEX offer?
You do not change your position. You change how you lead the one you have, with operational agents, executive judgement and the language to justify it to management.