Digital Business Seminar

Madrid Digital Business Week

Master the present and the ‹digital future› in one week that will transform your career

What is the Digital Business Seminar?

Change does not wait: ‹get truly prepared›

Digital transformation cannot be improvised. It must be led. This programme gives you what you really need: strategic vision, a clear understanding of technology and practical tools to make decisions that drive real-world businesses. Here, the time you invest becomes a tangible competitive advantage.

Real digital strategy to make better decisions

You will learn to build digital roadmaps, launch new business models and optimise processes using technology. You will not only understand digital transformation: you will know how to lead it.

Technology and data without complications

We will explain which technologies matter, and which do not, how to make the most of data at every stage of your business and how Generative Artificial Intelligence is rewriting the rules of the market.

Real cases and direct application

You will work on real cases from major companies and startups, so you can apply the methodologies and lessons learned to your projects from day one.

You decide where and when

Upcoming editions of the ‹Digital Business Seminar›

Upcoming editions

Madrid. June 2027

Duration

LANGUAGES

Scholarships

Ready to stop watching change from the outside and start ‹leading it›?

The world does not wait. During this Digital Transformation Immersion Week, you will learn, in a clear and practical way, how to master digital strategy, key technologies without being a programmer, the power of data and the new era of Generative Artificial Intelligence. You will also explore real cases of success and failure that will give you a genuine advantage in your career or entrepreneurial journey. The best part? You will do so in an agile, practical and top-level environment.

The Digital Business Seminar programme

An intensive journey through everything you need to ‹lead in the digital age›

Get ready for an intensive week in which we will explore applied digital strategy, understand technology as a business driver, discover the data lifecycle, delve into the Generative Artificial Intelligence revolution and learn from real cases of companies and startups that are already transforming the world. We are not here to theorise: we are here to build your future.

01Digital Strategy: Introduction to the digital environment

Design effective digital strategies to compete in the new economy and generate competitive advantage.
Learn to identify opportunities in changing digital environments and how to capitalise on them quickly.
Discover how leading companies have redesigned their business models to succeed in the digital environment.
Analyse the impact of digitalisation on key functions such as sales, marketing, operations and customer experience.
Incorporate User Experience (UX), User Interface (UI) and Behavioural Economics principles to design digital products and services that connect more effectively with users and maximise conversion.
Identify the skills required to lead and execute digital business initiatives successfully, placing the customer at the heart of the value proposition..

02 Technology and the use of data for business

Understand how emerging technologies such as cloud computing, automation and digital platforms drive new ways of creating value.
Connect business data with real-time strategic decision-making.
Understand key technical concepts from a business perspective, without the need for technological experience.
Explore how technological integration transforms processes, products and services across multiple sectors.
Learn to collaborate effectively with technical and data teams to scale digital projects.s.

03Generative Artificial Intelligence

Discover how generative AI enhances human productivity in creative, analytical and operational tasks.
Analyse real cases in which AI generates value in areas such as content, customer service, product development and strategy.
Understand the role of AI as a copilot in decision-making, accelerating work without replacing the professional.
Learn to use generative AI tools and integrate them into your daily routine to increase your professional productivity.

Faculty

Learn from those who are ‹transforming the digital world›, not only from those who explain it

Our faculty combines experts in digital strategy, technology, entrepreneurship and change management. They are executives, startup founders, consultants from major companies and active professionals who do not merely understand trends: they create them. In every session, you will learn from their real experience, their successes... and their mistakes, so you can progress faster and more effectively.