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The Context
The shift is here. AI isn’t just influencing marketing; it’s dismantling traditional funnels. As AI-generated answers become the first touchpoint for your customers, traditional metrics like "traffic" and "rankings" no longer tell the full story of growth. NP Digital & ISDI have partnered to bridge the gap between legacy strategy and the AI-driven demand economy. This is a tactical roadmap for senior leaders to earn trust and visibility in the age of LLMs.
The Pillars (Key Takeaways)
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