{"id":19807,"date":"2021-05-25T00:00:00","date_gmt":"2021-05-25T00:00:00","guid":{"rendered":"https:\/\/www.isdi.education\/mx\/la-creator-economy-un-oceano-azul-en-latinoamerica\/"},"modified":"2021-05-25T00:00:00","modified_gmt":"2021-05-25T00:00:00","slug":"la-creator-economy-un-oceano-azul-en-latinoamerica","status":"publish","type":"post","link":"https:\/\/www.isdi.education\/mx\/blog\/la-creator-economy-un-oceano-azul-en-latinoamerica","title":{"rendered":"La Creator Economy: un oce\u00e1no azul en Latinoam\u00e9rica"},"content":{"rendered":"<div id=\"07M-wysiwyg-1\" class=\"07M-wysiwyg anchor--link \" data-anchor-content>\n<section class=\"wysiwyg mb-xl\">\n<div class=\"wrapper wrapper--small\">\n<div class=\"wysiwyg__content\">\n<div>\n<p style=\"text-align:justify\"><strong>Por Mauricio Cabrera<\/strong><\/p>\n<p style=\"text-align:justify\">El mensaje llega desde Asia y Europa. La tendencia est\u00e1 aqu\u00ed, transformando el modo en que creamos y consumimos contenido. En torno a la <strong>Creator Economy<\/strong>, que como hemos venido diciendo en anteriores env\u00edos refiere al boom del desarrollo de herramientas y servicios pensados para que los creadores independientes puedan vivir de sus propias audiencias. Existe un universo de empresas que abarcan \u00e1ngulos que van desde el desarrollo de <strong>CRM<\/strong>s para que un creador pueda gestionar y escuchar a su propia comunidad hasta herramientas que habilitan que un usuario reciba propinas por su trabajo, de lo que se ha hablado mucho a \u00faltimas fechas tras la liberaci\u00f3n de esta funcionalidad en Twitter.<\/p>\n<p style=\"text-align:justify\">Para entender el tama\u00f1o de la oportunidad, hay que entender el mapa de La Creator Economy dividido por categor\u00eda de soluci\u00f3n:\u00a0<\/p>\n<p style=\"text-align:justify\">\u25ba Audience Curation (audio, chats, eventos y live-streamings)<\/p>\n<p style=\"text-align:justify\">\u25ba Community Management (membres\u00edas y donaciones \/ link in bio)<\/p>\n<p style=\"text-align:justify\">\u25ba Audience Monetization (NFTs, live shopping, fan interactions, fashion marketplace)<\/p>\n<p style=\"text-align:justify\">\u25ba Vertical Platforms (fitness, m\u00fasica, podcasts, gaming)<\/p>\n<p style=\"text-align:justify\">\u25ba Creator Tools (CRM, fintech, dise\u00f1o, web builders)\u00a0<\/p>\n<p style=\"text-align:justify\">Cada una de estas \u00e1reas est\u00e1 siendo atacada por m\u00e1s de 220 <strong>startups<\/strong> que han despertado inter\u00e9s de inversionistas, ya sea con la intenci\u00f3n de constituirse como servicios independientes o de generar soluciones que terminen complementando la oferta de un potencial comprador.\u00a0<\/p>\n<h4 style=\"text-align:justify\"><strong>\u00bfD\u00f3nde est\u00e1 la oportunidad para emprendedores latinoamericanos en la Creator Economy?<\/strong><\/h4>\n<p style=\"text-align:justify\">De momento, la mayor\u00eda de las herramientas parten del mercado anglosaj\u00f3n, incluso las tendencias se encuentran probadas en otros mercados, pero no en Latinoam\u00e9rica. <strong>El Live Shopping<\/strong>, por ejemplo, aunque ya con ciertos ejercicios relacionados a ello desde <a href=\"https:\/\/www.isdi.education\/mx\/blog\/de-tienda-convencional-monstruo-digital\" target=\"_blank\" rel=\"noopener\"><strong>Oxxo<\/strong><\/a> y Rappi, entre otros, es un \u00e9xito rotundo en Asia y una interrogante en Occidente.\u00a0<\/p>\n<p>En el mismo sentido, la posibilidad de que un usuario considere las propinas como parte natural de su consumo est\u00e1 muy fundamentado en el <strong>virtual gifting<\/strong> asi\u00e1tico, m\u00e1s que en una soluci\u00f3n que pueda funcionar para una sociedad con sus peculiaridades en t\u00e9rminos de poder adquisitivo y de interacci\u00f3n con los creadores de contenido.<\/p>\n<p style=\"text-align:justify\">Para decirlo en pocas palabras, hacen falta soluciones hechas a la medida de los creadores de contenido latinoamericanos, donde tendr\u00edan que considerarse los siguientes aspectos:\u00a0<\/p>\n<p><strong>1)<\/strong> Cultura del pago por contenidos<\/p>\n<p style=\"text-align:justify\"><strong>2) <\/strong>Necesidades espec\u00edficas de monetizaci\u00f3n por parte de los creadores<\/p>\n<p style=\"text-align:justify\"><strong>3)<\/strong> \u00bfC\u00f3mo estimular la generaci\u00f3n de audiencias de nicho?\u00a0<\/p>\n<p style=\"text-align:justify\"><strong>4)<\/strong> Capacidad de pago de los creadores para contrataci\u00f3n de plataformas\u00a0<\/p>\n<p style=\"text-align:justify\"><strong>5)<\/strong> Tipo de comunicaci\u00f3n entre un creador y su audiencia<\/p>\n<p style=\"text-align:justify\"><strong>6)<\/strong> Niveles de bancarizaci\u00f3n de los distintos pa\u00edses latinoamericanos\u00a0<\/p>\n<p style=\"text-align:justify\"><strong>7)<\/strong> Tiempo que tardar\u00e1n en aterrizar plataformas internacionales en mercados latinoamericanos<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/section><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Por Mauricio Cabrera El mensaje llega desde Asia y Europa. La tendencia est\u00e1 aqu\u00ed, transformando el modo en que creamos y consumimos contenido. En torno a la Creator Economy, que como hemos venido diciendo en anteriores env\u00edos refiere al boom del desarrollo de herramientas y servicios pensados para que los creadores independientes puedan vivir de&#8230;<\/p>\n","protected":false},"author":1,"featured_media":19806,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[47],"tags":[],"class_list":["post-19807","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad-digital"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La Creator Economy: un oce\u00e1no azul en Latinoam\u00e9rica<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.isdi.education\/mx\/blog\/la-creator-economy-un-oceano-azul-en-latinoamerica\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La Creator Economy: un oce\u00e1no azul en Latinoam\u00e9rica\" \/>\n<meta property=\"og:description\" content=\"Por Mauricio Cabrera El mensaje llega desde Asia y Europa. 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