{"id":19799,"date":"2021-04-30T00:00:00","date_gmt":"2021-04-30T00:00:00","guid":{"rendered":"https:\/\/www.isdi.education\/mx\/youtube-se-pone-a-la-par-de-netflix\/"},"modified":"2021-04-30T00:00:00","modified_gmt":"2021-04-30T00:00:00","slug":"youtube-se-pone-a-la-par-de-netflix","status":"publish","type":"post","link":"https:\/\/www.isdi.education\/mx\/blog\/youtube-se-pone-a-la-par-de-netflix","title":{"rendered":"YouTube se pone a la par de Netflix"},"content":{"rendered":"
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Por Mauricio Cabrera<\/strong><\/p>\n

M\u00e1s vale que se comprenda que no hay solo un camino para alcanzar el \u00e9xito en los negocios. Mientras que las suscripciones se convierten en tendencia y la publicidad se percibe como protagonista de un modelo roto que a\u00fan en los grandes casos, -que son los del duopolio Facebook-Google-, incentiva la proliferaci\u00f3n del contenido que sacrifica calidad en aras de la viralidad y los algoritmos, los n\u00fameros contin\u00faan demostrando que es posible construir modelos de negocios<\/strong> alrededor de ambas sin que exista por fuerza un camino correcto o incorrecto.<\/p>\n

Como muestra el reporte financiero del primer trimestre de YouTube<\/strong><\/a> en el 2021, la plataforma se encuentra en v\u00edas de alcanzar a Netflix<\/strong> en materia de ingresos en caso de mantener la inercia registrada. De acuerdo con el reporte de Alphabet, la empresa madre de YouTube<\/strong><\/a>, gener\u00f3 6.01 mil millones de d\u00f3lares durante los primeros tres meses del a\u00f1o, lo que representa un 46% del crecimiento con respecto al \u00faltimo trimestre del 2020.<\/p>\n

Para pronosticar ese empate que podr\u00eda terminar incluso con YouTube<\/strong><\/a> superando a Netflix ha de considerarse no s\u00f3lo el rendimiento positivo de la plataforma de video de Google<\/strong>, sino tambi\u00e9n la desaceleraci\u00f3n de Netflix una vez que su n\u00famero de suscriptores ha dejado de estar catapultado por los efectos de la pandemia, que creci\u00f3 un 24% en revenue y espera cerrar su segundo trimestre con apenas un 19% de incremento.\u00a0<\/p>\n

De continuar as\u00ed, de acuerdo con proyecciones realizadas por CNBC, YouTube<\/strong><\/a> concluir\u00eda el a\u00f1o con ventas publicitarias de entre 29 mil y 30 mil millones de d\u00f3lares, mientras que Netflix estar\u00eda cerrando el 2021 en 29 mil 700 millones de d\u00f3lares.\u00a0<\/p>\n

Para dimensionar el poder de la gr\u00e1fica vale quedarnos con un dato: se calcula que los usuarios de YouTube<\/strong><\/a> consumen cerca de mil millones de horas de video al d\u00eda; los de Netflix solo 400 millones de horas.\u00a0<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/section><\/div>\n","protected":false},"excerpt":{"rendered":"

Por Mauricio Cabrera M\u00e1s vale que se comprenda que no hay solo un camino para alcanzar el \u00e9xito en los negocios. Mientras que las suscripciones se convierten en tendencia y la publicidad se percibe como protagonista de un modelo roto que a\u00fan en los grandes casos, -que son los del duopolio Facebook-Google-, incentiva la proliferaci\u00f3n…<\/p>\n","protected":false},"author":1,"featured_media":19798,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[47],"tags":[],"class_list":["post-19799","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad-digital"],"acf":[],"yoast_head":"\nYouTube se pone a la par de Netflix<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.isdi.education\/mx\/blog\/youtube-se-pone-a-la-par-de-netflix\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"YouTube se pone a la par de Netflix\" \/>\n<meta property=\"og:description\" content=\"Por Mauricio Cabrera M\u00e1s vale que se comprenda que no hay solo un camino para alcanzar el \u00e9xito en los negocios. 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