{"id":19689,"date":"2017-05-10T00:00:00","date_gmt":"2017-05-10T00:00:00","guid":{"rendered":"https:\/\/www.isdi.education\/mx\/que-es-el-outreach-marketing-y-como-aplicarlo\/"},"modified":"2017-05-10T00:00:00","modified_gmt":"2017-05-10T00:00:00","slug":"que-es-el-outreach-marketing-y-como-aplicarlo","status":"publish","type":"post","link":"https:\/\/www.isdi.education\/mx\/blog\/que-es-el-outreach-marketing-y-como-aplicarlo","title":{"rendered":"Qu\u00e9 es el outreach marketing y c\u00f3mo aplicarlo"},"content":{"rendered":"<div id=\"07M-wysiwyg-1\" class=\"07M-wysiwyg anchor--link \" data-anchor-content>\n<section class=\"wysiwyg mb-xl\">\n<div class=\"wrapper wrapper--small\">\n<p class=\"t-small mb-xs\">\n<div class=\"wysiwyg__content\">\n<div>\n<p>El <strong>outreach marketing<\/strong>, mejor conocido como marketing de alcance, es una estrategia que se centra en <strong>la psicolog\u00eda del consumidor<\/strong> al momento de adquirir un producto o servicio. Este se desenvuelve en la b\u00fasqueda de personas u organizaciones que tengan los mismos intereses que tu marca.<\/p>\n<p>El fin del <strong>marketing<\/strong> <strong>de alcance<\/strong> se basa en dos pilares fundamentales: establecer relaciones con su p\u00fablico final y <strong>entablar relaciones con profesionales en el \u00e1rea y proveedores<\/strong>. El objetivo de esto es conocer a las personas que comparten los mismos intereses que tu negocio, adem\u00e1s de conocer de qu\u00e9 forma se relacionan con el mismo.<\/p>\n<p>\u201c<strong>El objetivo final de nuestro plan de outreach es construir relaciones<\/strong> que puedan ser mutuamente beneficiosas a largo plazo. Las construcciones de estas relaciones ayudan al crecimiento de tu empresa y la de tus afiliados. Una vez establecida una relaci\u00f3n, la meta ser\u00eda promover un contenido espec\u00edfico que forme parte de una campa\u00f1a general de entrada\u201d, explica Craig Cherlet, de MarketingStream.<\/p>\n<p>Esta estrategia se puede establecer tanto offline como online, esto gracias a la llegada de las <strong>redes sociales<\/strong> y otras herramientas de comunicaci\u00f3n en l\u00ednea que permiten establecer diversos <strong>canales de comunicaci\u00f3n.<\/strong><\/p>\n<p>Enfoc\u00e1ndonos en el \u00e1rea del internet y los negocios digitales, a continuaci\u00f3n, te presentamos algunos <strong>puntos a seguir para que tu estrategia de outreach marketing sea un \u00e9xito<\/strong>:<\/p>\n<p>\u00a0<\/p>\n<p><strong>Todos los involucrados en el proceso de compra son importantes<\/strong><\/p>\n<p><strong>No solo debemos fijarnos en nuestro comprador final<\/strong>. Desde los suscriptores, pasando por los influencers y llegando al comprador final, todos los involucrados en el proceso de compra son importantes.<\/p>\n<p>El fin de este tipo de estrategias es <strong>involucrarlos a todos en el proceso de compra<\/strong> de forma que cada uno adopte un rol, permitiendo que compartan informaci\u00f3n en los canales online, viertan sus opiniones, etc.<\/p>\n<p>\u00a0<\/p>\n<p><strong>Conoce qu\u00e9 se dice sobre tu marca<\/strong><\/p>\n<p>Un paso importante al momento de plantear un plan de outreach marketing es <strong>conocer lo que se dice de tu marca en internet.<\/strong> Esto con el fin de saber cu\u00e1l ser\u00e1 tu <strong>publico meta<\/strong> al momento de implementar tu plan.<\/p>\n<p>Analiza todo lo que se habla en redes sociales: desde <strong>hashtags<\/strong> hasta conversaciones, todo es importante para conocer bien a tus clientes potenciales.<\/p>\n<p>\u00a0<\/p>\n<p><strong>Una vez establecido, dir\u00edgete a tu p\u00fablico objetivo<\/strong><\/p>\n<p><strong>Aprende a entablar relaciones duraderas con tus clientes<\/strong>. Analiza sus gustos y necesidades, aprovecha esta informaci\u00f3n para acortar distancias. Adem\u00e1s, puedes crear contenidos que generen debate y conversaciones en las que los hagas part\u00edcipes.<\/p>\n<p>\u00a0<\/p>\n<p><strong>Cuida a tus clientes m\u00e1s fieles<\/strong><\/p>\n<p>El marketing de alcance se trata de<strong> profundizar en la relaci\u00f3n con aquellos clientes que m\u00e1s revenue generen a tu marca.<\/strong> Para impulsar que ellos hablen bien de tu marca, promociona con sus c\u00edrculos y redes sociales tus productos o servicios, lo que influir\u00e1 directamente en tu reputaci\u00f3n.<\/p>\n<p>\u00a0<\/p>\n<p><strong>Crea lazos profesionales<\/strong><\/p>\n<p>Como mencionamos arriba, uno de los pilares en los que se basa esta estrategia es<strong> generar relaciones con l\u00edderes en el sector<\/strong>, con el objetivo de fortalecer relaciones y apoyarse mutuamente. Adem\u00e1s, de este tipo de relaciones pueden salir muy buenas oportunidades de negocio.<\/p>\n<p>\u00a0<\/p>\n<p><strong>Contenidos de calidad<\/strong><\/p>\n<p>Una de las mejores formas de atraer seguidores a tu marca, ya sean profesionales o solo compradores, en la <strong>creaci\u00f3n de contenido original y de alta relevancia.<\/strong> Estos te ayudar\u00e1n a llamar su atenci\u00f3n y posicionarte en la mente de clientes y proveedores.<\/p>\n<p>\u00a0<\/p>\n<p><strong>Las cosas claras<\/strong><\/p>\n<p>Si eres una empresa inform\u00e1tica, <strong>olv\u00eddate de todos aquellos tecnicismos que resultan dif\u00edciles de comprender.<\/strong> El outreach marketing valora las<strong> relaciones personales<\/strong> por encima de los n\u00fameros. Aprende a establecer un estilo y un tono de comunicaci\u00f3n sencillo y original, y ad\u00e1ptalo a cada p\u00fablico.<\/p>\n<p>\u00a0<\/p>\n<p>Haz que tu marca siempre tenga buenas relaciones sociales, deja de ser solo un logotipo y convierte a tu marca en una persona con la cual puedes hablar y resolver tus necesidades, lo que mostrar\u00e1 tu lado humano.<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/section><\/div>\n","protected":false},"excerpt":{"rendered":"<p>El Outreach marketing es una estrategia l\u00f3gica, que aplica el sentido com\u00fan a las relaciones que se establecen en internet.<\/p>\n","protected":false},"author":1,"featured_media":19688,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[51],"tags":[],"class_list":["post-19689","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria"],"acf":[],"yoast_head":"<!-- This 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