{"id":19669,"date":"2017-01-18T00:00:00","date_gmt":"2017-01-18T00:00:00","guid":{"rendered":"https:\/\/www.isdi.education\/mx\/los-pasos-seguir-para-crear-valor-en-tu-marca\/"},"modified":"2017-01-18T00:00:00","modified_gmt":"2017-01-18T00:00:00","slug":"los-pasos-seguir-para-crear-valor-en-tu-marca","status":"publish","type":"post","link":"https:\/\/www.isdi.education\/mx\/blog\/los-pasos-seguir-para-crear-valor-en-tu-marca","title":{"rendered":"Los pasos a seguir para crear valor en tu marca"},"content":{"rendered":"<div id=\"07M-wysiwyg-1\" class=\"07M-wysiwyg anchor--link \" data-anchor-content>\n<section class=\"wysiwyg mb-xl\">\n<div class=\"wrapper wrapper--small\">\n<p class=\"t-small mb-xs\">\n<div class=\"wysiwyg__content\">\n<div>\n<p>Poder llegar a ese equilibrio en el que el modelo de negocio de tu empresa y las estrategias que se implementan den frutos es un momento glorioso. Aunque para lograrlo, seguramente pases por momentos de frustraci\u00f3n y enojo. Por ello, a continuaci\u00f3n, te dejamos 10 reglas que te permitir\u00e1n prosperar:<\/p>\n<p>1.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <strong>Una gran comunidad conlleva un gran poder<\/strong>: en esta \u00e9poca en la que casi todo el mundo est\u00e1 conectado a Internet ya sea mediante su computadora, tablet o smartphone, es importante conseguir que un gran porcentaje de esas personas te sigan y se identifiquen con tu marca. Hoy en d\u00eda, en lugar de tratar de lograr escalar solo por uno mismo, hay que confiar en una nueva escala: en, con y a trav\u00e9s de la comunidad.<\/p>\n<p>2.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <strong>Buenas conexiones crean un gran valor de marca<\/strong>: las redes de personas que comparten objetivos e intereses pueden generar un gran retorno para las empresas que sirvan a sus necesidades.<\/p>\n<p>3.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <strong>Une fuerzas y vencer\u00e1s<\/strong>: bien dicen que dos cabezas piensan mejor que una. Si las ideas vienen de todas partes podr\u00e1s generar contenido de calidad.<\/p>\n<p>4.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <strong>Deja el talento florecer<\/strong>: debes entender que, en el mundo actual, cualquier persona es capaz de crear y contribuir. Favorece e impulsa la creatividad y el trabajo en equipo.<\/p>\n<p>5.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <strong>Saca ventaja de tus consumidores<\/strong>: hoy en d\u00eda los consumidores arrojan muy buenos datos al momento de crear estrategias de marketing. Los consumidores ahora son una fuente de creaci\u00f3n de valor y ventaja competitiva.<\/p>\n<p>6.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <strong>Prueba y error<\/strong>: en este \u00e1mbito no todo tiene que ser met\u00f3dico. Intenta probar cosas nuevas: de los errores se aprende.<\/p>\n<p>7.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <strong>Flexibilidad<\/strong>: la estrategia ya no es el punto final de la campa\u00f1a, ahora se entiende como el horizonte a alcanzar. Deja de buscar la perfecci\u00f3n e intenta innovar siempre.<\/p>\n<p>8.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <strong>Apertura a las ideas<\/strong>: en la era social, las redes e ideas est\u00e1n siempre abiertas a recibir nuevas propuestas.<\/p>\n<p>9.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <strong>Los prop\u00f3sitos mueven a las personas<\/strong>: no intentes vender un servicio o producto, mejor vende una herramienta que te ayudar\u00e1 a conseguir un prop\u00f3sito.<\/p>\n<p>10.\u00a0\u00a0 <strong>R\u00e9plicas<\/strong>: el trabajo en redes sociales es estar abierto a lo que sucede en el entorno. De todo vas a aprender y tendr\u00e1s que adaptarte.<\/p>\n<p>\u00a0<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/section><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Te presentamos 10 reglas que te permitir\u00e1n crear valor en tu marca.<\/p>\n","protected":false},"author":1,"featured_media":19668,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[51],"tags":[],"class_list":["post-19669","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Los pasos a seguir para crear valor en tu marca<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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