{"id":19663,"date":"2017-07-07T00:00:00","date_gmt":"2017-07-07T00:00:00","guid":{"rendered":"https:\/\/www.isdi.education\/mx\/ley-de-los-tercios\/"},"modified":"2017-07-07T00:00:00","modified_gmt":"2017-07-07T00:00:00","slug":"ley-de-los-tercios","status":"publish","type":"post","link":"https:\/\/www.isdi.education\/mx\/blog\/ley-de-los-tercios","title":{"rendered":"Ley de los tercios: la regla de oro en el marketing de contenidos"},"content":{"rendered":"
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La regla de los tercios es una de las t\u00e9cnicas compositivas m\u00e1s \u00fatiles en fotograf\u00eda<\/strong>. Esto se debe a que puede aplicarse a cualquier tipo de foto para producir im\u00e1genes bien equilibradas y que atraigan la atenci\u00f3n. Componer seg\u00fan la regla de los tercios implica dividir mentalmente la imagen en 3 partes iguales.<\/p>\n

De la misma forma que en fotograf\u00eda, en una buena estrategia de marketing de contenidos debe existir un correcto balance entre <\/strong>contenido original y contenido propio.<\/p>\n

\u00a0<\/p>\n

\u00bfC\u00f3mo aplicar la ley de tercios en tu estrategia de marketing?<\/strong><\/p>\n

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  • Al momento de producir contenido:<\/li>\n<\/ul>\n

    Una tercera parte de tu contenido debe ser referente a tu negocio<\/strong>. Si tu empresa se dedica a la venta de alimentos, un tercio de los contenidos de tu blog deber\u00e1 ser de cocina.<\/p>\n

    Otra tercera parte de tu contenido debe estar enfocado a atraer tr\u00e1fico<\/strong>. Necesitamos crear art\u00edculos que, sin importar el d\u00eda y la hora, tengan siempre visitas. Esto se puede lograr en gran parte mediante SEO.<\/p>\n

    Por \u00faltimo, una tercera parte de tu contenido debe ser de opini\u00f3n<\/strong>. Es importante generar controversia entre los usuarios de tu blog. Esto con el fin de aumentar las interacciones y generar shares.<\/p>\n

      \n
    • Al momento de difundir tu contenido:<\/li>\n<\/ul>\n

      Una tercera parte de tu contenido debe hacer referencia o incluir a l\u00edderes de opini\u00f3n, influencers o empresas<\/strong> importantes del sector.<\/p>\n

      Otra tercera parte de tu contenido debe ser original y de temas innovadores<\/strong>, haciendo referencia siempre a tu servicio o producto.<\/p>\n

      Por \u00faltimo, una tercera parte de tu contenido debe estar basado en las interacciones y comentarios de tus usuarios.<\/strong> Es importante escuchar a tus lectores.<\/p>\n

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      • Al momento de la planeaci\u00f3n:<\/li>\n<\/ul>\n

        Una tercera parte de tu tiempo debe ser utilizada en idear, producir y optimizar contenidos<\/strong>. No solo hay que generar contenido original, podemos aprovechar recursos viejos o de otros blogs.<\/p>\n

        Otra tercera parte de tu tiempo debe estar enfocado en crear e implementar una estrategia de difusi\u00f3n<\/strong> para tus contenidos.<\/p>\n

        Por \u00faltimo y no menos importante, el \u00faltimo tercio debe estar dedicado a la obtenci\u00f3n de n\u00fameros<\/strong>. Medir te dar\u00e1 los resultados que han tenido tus art\u00edculos en cuanto a funcionamiento, horas en que se publican y qu\u00e9 tem\u00e1ticas funcionan.<\/p>\n

        En muchas ocasiones, los encargados del plan de marketing dedican el 100% de su tiempo a la creaci\u00f3n de nuevos contenidos, cuando en realidad la clave est\u00e1 en una buena optimizaci\u00f3n y difusi\u00f3n. <\/strong><\/p>\n

        Es importante llevar un orden y saber hacia d\u00f3nde est\u00e1 caminando tu estrategia<\/strong>. Por ello, la ley de tercios de fotograf\u00eda aplicada al marketing es una excelente opci\u00f3n para lograr tus objetivos.<\/p>\n

        \u00bfQuieres saber m\u00e1s de este y otros temas? \u00a1Entra al MIB!<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/section><\/div>\n","protected":false},"excerpt":{"rendered":"

        La regla de los tercios es una de las t\u00e9cnicas compositivas m\u00e1s \u00fatiles en fotograf\u00eda.<\/p>\n","protected":false},"author":1,"featured_media":19662,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[51],"tags":[],"class_list":["post-19663","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria"],"acf":[],"yoast_head":"\nLey de los tercios: la regla de oro en el marketing de contenidos<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.isdi.education\/mx\/blog\/ley-de-los-tercios\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ley de los tercios: la regla de oro en el marketing de 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