{"id":19655,"date":"2020-05-29T00:00:00","date_gmt":"2020-05-29T00:00:00","guid":{"rendered":"https:\/\/www.isdi.education\/mx\/el-hot-sale-al-rescate-de-las-pymes-ante-el-coronavirus\/"},"modified":"2020-05-29T00:00:00","modified_gmt":"2020-05-29T00:00:00","slug":"el-hot-sale-al-rescate-de-las-pymes-ante-el-coronavirus","status":"publish","type":"post","link":"https:\/\/www.isdi.education\/mx\/blog\/el-hot-sale-al-rescate-de-las-pymes-ante-el-coronavirus","title":{"rendered":"El Hot Sale al rescate de las PYMES ante el Coronavirus"},"content":{"rendered":"
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Por Mauricio Cabrera<\/strong><\/p>\n

La intenci\u00f3n es positiva. Se pretende que m\u00e1s de mil 500 peque\u00f1as y medianas empresas mexicanas se vean beneficiadas por el Hot Sale<\/strong> que se lleve a cabo desde el primer minuto del 23 de mayo y que concluir\u00e1 el \u00faltimo minuto del 1 de junio. Sin embargo, pese a los esfuerzos que se realizan ante la pandemia por COVID-19<\/strong> para disminuir las afectaciones a los ingresos de las PYMES<\/strong> en el pa\u00eds mediante el comercio electr\u00f3nico, su rezago es muy significativo.<\/p>\n

Tres de cada 10 PYMES ofrecen venta en l\u00ednea<\/strong><\/h3>\n
    \n
  • En una encuesta realizada por la Asociaci\u00f3n Mexicana de Ventas Online (AMVO), se concluye que solo tres de cada 10 PYMES\u00a0utilizan la venta online como una forma adicional de generar ingresos. De ese 30%, la mitad asegura haber implementado su servicio de venta en l\u00ednea desde al menos dos a\u00f1os atr\u00e1s.<\/li>\n<\/ul>\n
      \n
    • De ese porcentaje, un 88% reconoce que la venta a trav\u00e9s de plataformas digitales es muy importante. Sin embargo, del porcentaje de aquellas PYMES que no han implementado venta en l\u00ednea, s\u00f3lo un 56% considera que es de alta prioridad migrar hacia plataformas digitales para incrementar su volumen de ventas.<\/li>\n<\/ul>\n
        \n
      • Ante la escasa presencia de las PYMES en el comercio electr\u00f3nico, la misma AMVO anunci\u00f3 AIUDA, una plataforma gratuita que busca agilizar el proceso para que estas empresas incorporen la venta en l\u00ednea. Para lograrlo, la Asociaci\u00f3n ofrece cursos y seminarios digitales impartidos por representantes de m\u00e1s de 350 empresas, entre ellas marketplaces, que explican el paso a paso a seguir para implementar un sistema de ventas en l\u00ednea.\u00a0<\/li>\n<\/ul>\n

        Mediante dicha iniciativa, y tomando el Hot Sale como el momento clave para reflejar los beneficios de la misma a las PYMES que hayan migrado a digital, se pretende que cuando menos mil 500 empresas recuperen algo de lo perdido ante la crisis, que en algunos casos signific\u00f3 alto total, provocada por el Coronavirus.<\/p>\n

        \u00bfPor qu\u00e9 es vital que las peque\u00f1as y medianas empresas adopten el comercio electr\u00f3nico?\u00a0<\/strong><\/h3>\n

        – Las micro, peque\u00f1as y medianas empresas representan el 52% del Producto Interno Bruto de M\u00e9xico\u00a0.<\/p>\n

        – En lo que respecta a empleos generados, son responsables del 72% de los mismos, lo que representa que siete de cada 10 personas que reciben un ingreso por sus labores en M\u00e9xico pertenece a una empresa de esta categor\u00eda.<\/p>\n

        – Pese a su relevancia como generadoras de fuentes de trabajo y a su rol protag\u00f3nico para la econom\u00eda, un 76% de ellas no tienen acceso a ning\u00fan tipo de financiamiento, de acuerdo a un reporte generado por el INEGI.\u00a0<\/p>\n

        – Un 95% de ellas no se vinculan con grandes empresas lo que las lleva a no estar vinculadas a cadenas de valor.<\/p>\n

        – Un 44.9% de las PYMES no contemplan presupuesto para capacitaci\u00f3n, cifra que se eleva al 85% cuando este an\u00e1lisis se enfoca en las microempresas.<\/p>\n

        Hot Sale crece a raz\u00f3n del 30% anual\u00a0<\/strong><\/h3>\n

        Aunque la m\u00e9trica de este a\u00f1o terminar\u00e1 resultando golpeada por el COVID-19 y la consiguiente dependencia hacia el comercio electr\u00f3nico, la Hot Sale incrementa sus ingresos cada a\u00f1o. En su edici\u00f3n 2019 report\u00f3 ventas por 11 mil millones de pesos, 30% por arriba de los 8 mil 557 millones que hab\u00eda vendido en 2018. En comercio electr\u00f3nico, \u00e1rea clave durante la actual edici\u00f3n, el crecimiento fue del 15% con respecto al 2018.\u00a0<\/p>\n

        En general, en la edici\u00f3n 2019 hubo 6.5 millones de \u00f3rdenes de compra con un ticket promedio de 2 mil 200 pesos, lo que tambi\u00e9n signific\u00f3 un incremento del 30% con respecto al 2018.\u00a0<\/p>\n

        El Hot Sale se apunta como un alivio para peque\u00f1as, medianas y grandes empresas. El tama\u00f1o del paliativo se conocer\u00e1 una vez que concluya su periodo de realizaci\u00f3n.<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/section><\/div>\n","protected":false},"excerpt":{"rendered":"

        \u00bfQu\u00e9 tanto pueden hacer las ofertas por los comercios en tiempo de crisis?<\/p>\n","protected":false},"author":1,"featured_media":19654,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[51],"tags":[],"class_list":["post-19655","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria"],"acf":[],"yoast_head":"\nEl Hot Sale al rescate de las PYMES ante el Coronavirus<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.isdi.education\/mx\/blog\/el-hot-sale-al-rescate-de-las-pymes-ante-el-coronavirus\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El Hot Sale al rescate de las PYMES ante el Coronavirus\" 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