{"id":19627,"date":"2017-02-15T00:00:00","date_gmt":"2017-02-15T00:00:00","guid":{"rendered":"https:\/\/www.isdi.education\/mx\/que-es-y-para-que-sirve-un-influencer\/"},"modified":"2024-06-13T23:09:08","modified_gmt":"2024-06-13T23:09:08","slug":"que-es-y-para-que-sirve-un-influencer","status":"publish","type":"post","link":"https:\/\/www.isdi.education\/mx\/blog\/que-es-y-para-que-sirve-un-influencer","title":{"rendered":"\u00bfQu\u00e9 es y para qu\u00e9 sirve un influencer?"},"content":{"rendered":"
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Cada d\u00eda m\u00e1s y m\u00e1s empresas se apoyan en influencers para dar a conocer su marca y que estos influyan en las decisiones de compra de su p\u00fablico meta. Un influencer<\/strong> es una persona capaz de generar en el usuario un cambio de mentalidad e incluso llevarlo a realizar acciones concretas, como lo ser\u00eda una compra.<\/p>\n

\u00bfQu\u00e9 se busca en un influencer?<\/strong><\/h2>\n

Las marcas siempre est\u00e1n en busca de credibilidad y confianza de parte de sus clientes. La publicidad, el m\u00e9todo m\u00e1s usado para promocionar sus productos o servicios, juega un rol de recuerdo en el posible comprador. En cambio, un influencer lo que hace es ganarse la confianza de los usuarios para luego llevarlos a tomar decisiones sobre tu marca.<\/p>\n

Seg\u00fan el profesor y director del Master en Marketing Directo de la UPF Barcelona School of Management, Josep Mar\u00eda F\u00e1bregas<\/strong>: \u201cLas marcas tienen muchas dificultades para ser cre\u00edbles en sus mensajes\u201d. \u201cCon un influencer ganan en credibilidad: si sigues a alguien es porque te lo crees y por lo tanto si recibes informaci\u00f3n de esa persona eres m\u00e1s propenso a cre\u00e9rtelos\u201d, a\u00f1ade.<\/p>\n

\u00bfQu\u00e9 puede hacer un influencer por tu marca?<\/strong><\/h2>\n

Humanizar tu marca:<\/strong> un influencer puede convertirse en el rostro de tu marca, de forma que las personas no vean \u00fanicamente un logotipo. Se trata de que las personas sientan que detr\u00e1s de la empresa hay una persona que los entiende.<\/p>\n

Relaciones en redes sociales:<\/strong> los influencers se mueven en redes sociales<\/a> y tienen una gran cantidad de seguidores en ellas, lo que te puede ayudar a construir nuevas relaciones y conocer nuevos tipos de audiencias.<\/p>\n

Difusi\u00f3n:<\/strong> si contratas a un influencer, este se encargar\u00e1 de llevar tu mensaje tan lejos como su comunidad se lo permita.<\/p>\n

Activar la comunicaci\u00f3n:<\/strong> un influencer es capaz de generar una conversaci\u00f3n sobre tu marca con su comunidad, por lo cual tu marca estar\u00e1 en boca de todos.<\/p>\n

Gestionar una crisis:<\/strong> Son definitivamente el arma a utilizar cuando una crisis salga a la luz, mitigando la desinformaci\u00f3n que rodea esas situaciones.<\/p>\n

Youtubers, Bloggers, Twitter celebrities o Instagrammers. Se han convertido en los nuevos prescriptores de marcas y eso lo saben los profesionales de la Comunicaci\u00f3n y el marketing, que cada d\u00eda invierten m\u00e1s dinero en estos nuevos \u2018gur\u00fas\u2019 de la Comunicaci\u00f3n \u00bfT\u00fa, qu\u00e9 esperas para ser uno de ellos o contratarlo para tu marca?<\/p>\n

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Leer tambi\u00e9n<\/em>: Estrategias m\u00e1s top para Influencers 2022<\/a><\/h5>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Un influencer tiene la capacidad para ganarse la confianza de los usuarios y llevarlos a tomar decisiones sobre tu marca.<\/p>\n","protected":false},"author":1,"featured_media":19626,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[44],"tags":[],"class_list":["post-19627","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital"],"acf":[],"yoast_head":"\n\u00bfQu\u00e9 es y para qu\u00e9 sirve un influencer?<\/title>\n<meta name=\"description\" content=\"Descubre c\u00f3mo los influencers pueden potenciar tu marca, generar confianza y aumentar las decisiones de compra de tus clientes a trav\u00e9s de su credibilidad y alcance en redes sociales\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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