{"id":19625,"date":"2017-10-16T00:00:00","date_gmt":"2017-10-16T00:00:00","guid":{"rendered":"https:\/\/www.isdi.education\/mx\/que-es-el-crowdsourcing-y-que-ventajas-tiene\/"},"modified":"2017-10-16T00:00:00","modified_gmt":"2017-10-16T00:00:00","slug":"que-es-el-crowdsourcing-y-que-ventajas-tiene","status":"publish","type":"post","link":"https:\/\/www.isdi.education\/mx\/blog\/que-es-el-crowdsourcing-y-que-ventajas-tiene","title":{"rendered":"\u00bfQu\u00e9 es el crowdsourcing y qu\u00e9 ventajas tiene?"},"content":{"rendered":"<div id=\"07M-wysiwyg-1\" class=\"07M-wysiwyg anchor--link \" data-anchor-content>\n<section class=\"wysiwyg mb-xl\">\n<div class=\"wrapper wrapper--small\">\n<p class=\"t-small mb-xs\">\n<div class=\"wysiwyg__content\">\n<div>\n<p>El concepto de<strong> Crowdsourcing <\/strong>nace como herramienta o vertiente para<strong> externalizar tareas y trabajos mediante el uso de comunidades masivas profesionales<\/strong>. De este modo se puede conseguir en un periodo m\u00e1s corto de tiempo m\u00e1s y mejores soluciones, vi\u00e9ndose disminuido el esfuerzo por parte del cliente y de los proveedores.<\/p>\n<p><strong>La idea es obtener recursos, bien sean de tipo financiero o de capital humano, para cumplir con objetivos espec\u00edficos<\/strong>. Estos pueden ir desde tareas como crear productos audiovisuales de forma colaborativa hasta reunir cierta cantidad de dinero para catapultar un emprendimiento o la fabricaci\u00f3n de un producto o servicio.<\/p>\n<p><strong>Uno de los ejercicios m\u00e1s sobresalientes de crowdsourcing se desarroll\u00f3 en 2016 por el Pent\u00e1gono y llevaba por nombre Hack the Pentagon<\/strong>. A trav\u00e9s de este, se permiti\u00f3 a los hackers atacar plataformas gubernamentales con el fin de encontrar vulnerabilidades.<\/p>\n<p>Dentro del crowdsourcing, destacan <strong>distintas aplicaciones<\/strong>, que mencionaremos a continuaci\u00f3n:<\/p>\n<p>\u00a0<\/p>\n<p><strong>Crowdfunding<\/strong><\/p>\n<p>Es el tipo m\u00e1s popular de crowdfunding. Se trata de un modelo bajo el cual proyectos o productos son financiados gracias a contribuyentes interesados en los mismos a trav\u00e9s de una plataforma.<\/p>\n<p>\u00a0<\/p>\n<p><strong>Coinvenciones<\/strong><\/p>\n<p>Existen tambi\u00e9n otros modelos que generan innovaci\u00f3n abierta, conocimiento, datos y valor de forma colectiva, con una orientaci\u00f3n hacia la ideaci\u00f3n de productos.<\/p>\n<p>\u00a0<\/p>\n<p><strong>Microtasking<\/strong><\/p>\n<p>En este caso, una persona postula una necesidad o tarea espec\u00edfica (hacer el mercado, recoger un examen m\u00e9dico o armar un mueble, entre otros) y una tarifa para quien ayude a resolverla.<\/p>\n<p>\u00a0<\/p>\n<p><strong>Crowdshipping<\/strong><\/p>\n<p>El crowdshipping es otro modelo recientemente explorado que busca dar soluci\u00f3n a un problema bastante com\u00fan: el env\u00edo de mercanc\u00eda o de art\u00edculos de un punto A a un punto B.<\/p>\n<p>\u00a0<\/p>\n<p><strong>Crowdspeaking<\/strong><\/p>\n<p>El crowdspeaking soluciona los problemas que puede causar el ruido generado por tanta informaci\u00f3n presente en redes sociales a la hora de transmitir un mensaje, y ha sido utilizado desde artistas hasta pol\u00edticos a trav\u00e9s de Thunderclap, la plataforma pionera del modelo.<\/p>\n<p>\u00a0<\/p>\n<p><strong>Crowdranking<\/strong><\/p>\n<p>Utilizado por plataformas como Reddit o Upbeat, consiste en recurrir al juicio o gusto del p\u00fablico para clasificar contenidos: en el primer caso, noticias y enlaces que circulan en la Web; en el segundo, canciones.<\/p>\n<p>\u00a0<\/p>\n<p><strong>User Generated Content<\/strong><\/p>\n<p>El User Generated Content surge del concepto del trabajo colaborativo y las opciones de cocreaci\u00f3n que se dan con el p\u00fablico, y es una pr\u00e1ctica utilizada para que usuarios creen contenido para compa\u00f1\u00edas o marcas.<\/p>\n<p>\u00a0<\/p>\n<p><strong>Detr\u00e1s de sus m\u00faltiples aplicaciones, el crowdsourcing ha dado origen de forma exponencial a nuevos modelos de negocio<\/strong>, producci\u00f3n de contenidos y estrategias que ya no solo est\u00e1n en manos de las grandes compa\u00f1\u00edas, sino tambi\u00e9n de los peque\u00f1os emprendedores.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>Si quieres aprender m\u00e1s sobre los nuevos modelos de negocio en el mundo digital, conoce nuestro Digital Business Executive Program (DIBEX): dirigido a profesionales y directivos de diferentes \u00e1reas que buscan acercarse al ecosistema de internet.<\/p>\n<p>\u00a0<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/section><\/div>\n","protected":false},"excerpt":{"rendered":"<p>El Crowdsourcing nace como herramienta para externalizar tareas mediante el uso de comunidades masivas profesionales. Estas son algunas aplicaciones.<\/p>\n","protected":false},"author":1,"featured_media":19624,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[51],"tags":[],"class_list":["post-19625","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfQu\u00e9 es el crowdsourcing y qu\u00e9 ventajas tiene?<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.isdi.education\/mx\/blog\/que-es-el-crowdsourcing-y-que-ventajas-tiene\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 es el crowdsourcing y qu\u00e9 ventajas tiene?\" \/>\n<meta property=\"og:description\" content=\"El Crowdsourcing nace como herramienta para externalizar tareas mediante el uso de comunidades masivas profesionales. 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