{"id":19585,"date":"2020-06-25T00:00:00","date_gmt":"2020-06-25T00:00:00","guid":{"rendered":"https:\/\/www.isdi.education\/mx\/los-niveles-de-ventas-y-crecimiento-previos-al-covid-19-volveran\/"},"modified":"2020-06-25T00:00:00","modified_gmt":"2020-06-25T00:00:00","slug":"los-niveles-de-ventas-y-crecimiento-previos-al-covid-19-volveran","status":"publish","type":"post","link":"https:\/\/www.isdi.education\/mx\/blog\/los-niveles-de-ventas-y-crecimiento-previos-al-covid-19-volveran","title":{"rendered":"Cuando volver\u00e1n las ventas y el crecimiento pre COVID-19"},"content":{"rendered":"<div id=\"07M-wysiwyg-1\" class=\"07M-wysiwyg anchor--link \" data-anchor-content>\n<section class=\"wysiwyg mb-xl\">\n<div class=\"wrapper wrapper--small\">\n<p class=\"t-small mb-xs\">\n<div class=\"wysiwyg__content\">\n<div>\n<p class=\"rtejustify\"><strong>Por Mauricio Cabrera<\/strong><\/p>\n<p class=\"rtejustify\">El <strong>Coronavirus<\/strong> nos ha llevado a jugar con el tiempo. Las cifras del pasado, que antes eran vistas como objetivos a superar, de pronto se convirtieron en el deseo del presente. Si cuando menos las ventas hubieran podido mantenerse, no habr\u00eda noticias frecuentes de despidos ni empresas que cierran. Y entonces el futuro, siempre ambicioso en nuestras planeaciones anuales, no va sobre crecer, sino sobre reencontrar esos niveles de ventas que ahora recordamos con nostalgia. En un reporte que sirve para ajustar sus expectativas en t\u00e9rminos de crecimiento y ventas en Latinoam\u00e9rica, eMarketer se\u00f1ala ser\u00e1 en la parte inicial del segundo semestre del 2022 cuando se regrese a los niveles pre-pandemia.\u00a0<\/p>\n<ul>\n<li class=\"rtejustify\">Como lo hemos mencionado en anteriores publicaciones, el salto al futuro del <strong>e-commerce<\/strong>, al que muchos adjudican una dimensi\u00f3n tan grande como para se\u00f1alar que la industria viaj\u00f3 cinco a\u00f1os en el tiempo, no es suficiente para evitar que los negocios como un todo, se vean gravemente afectados ante el cierre de sus tiendas y la eliminaci\u00f3n de sus ventas en dichos establecimientos.<\/li>\n<\/ul>\n<ul>\n<li class=\"rtejustify\">Para su pron\u00f3stico en Latinoam\u00e9rica, eMarketer se\u00f1al\u00f3 que debi\u00f3 realizar ajustes para pronosticar una ca\u00edda de 5.3% en el sector de retail, con lo que la expectativa es de mil 506 millones de d\u00f3lares para el mercado latinoamericano.<\/li>\n<\/ul>\n<ul>\n<li class=\"rtejustify\">En cuanto al boom del <strong>e-commerce<\/strong>, se menciona que impulsados por las medidas de sanidad para prevenir el contagio del COVID-19, ser\u00e1n 10.8 millones de personas las que realicen una compra en l\u00ednea por primera vez. Esta cifra permitir\u00e1 alcanzar los 191.7 millones de compradores en la regi\u00f3n, es decir, un 38.4% m\u00e1s.<\/li>\n<\/ul>\n<ul>\n<li class=\"rtejustify\">Si bien la adopci\u00f3n multitudinaria del <strong>e-commerce<\/strong> no lograr\u00e1 impedir la ca\u00edda en el negocio general, el entorno de incertidumbre econ\u00f3mica heredado por el Coronavirus derivar\u00e1 en un aumento del 19.4% en Latinoam\u00e9rica para llegar a 83 mil 63 millones de d\u00f3lares. De cumplirse el pron\u00f3stico, el crecimiento ser\u00e1 significativamente m\u00e1s alto que el realizado por el propio eMarketer tras el \u00faltimo trimestre del 2019, cuando vaticin\u00f3 que habr\u00eda un aumento del 12.5% en las ventas generadas para retail a trav\u00e9s de plataformas digitales.<\/li>\n<\/ul>\n<ul>\n<li class=\"rtejustify\">La expectativa para los pr\u00f3ximos a\u00f1os es tambi\u00e9n de crecimiento. Si el nuevo pron\u00f3stico para este 2020 es de 83 mil 63 millones de d\u00f3lares en Latinoam\u00e9rica, para 2021 se pronostican 94 mil millones de d\u00f3lares, mientras que 2022 se superar\u00eda la cifra de los 100 mil millones de d\u00f3lares generados a trav\u00e9s de e-commerce, con expectativas de 105 mil millones de d\u00f3lares para 2021 y de 116 mil millones para 2022.\u00a0<\/li>\n<\/ul>\n<p class=\"rtejustify\">Ante un entorno desafiante, en el que no queda claro el momento en que podremos salir de casa sin restricciones, resulta medular preparar tu negocio para habilitar esquemas de venta online, que te permitan no depender de un espacio f\u00edsico y que te lleven a encontrar nuevos potenciales compradores. Por ello en <strong>ISDI<\/strong> hemos dise\u00f1ado un programa con el cual en solo cuatro semanas te permitir\u00e1 comprender el proceso de principio a fin para crear y lanzar tu propio comercio electr\u00f3nico. <strong>Consulta toda la informaci\u00f3n haciendo clic aqu\u00ed<\/strong>.<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/section><\/div>\n","protected":false},"excerpt":{"rendered":"<p>El futuro del comercio electr\u00f3nico<\/p>\n","protected":false},"author":1,"featured_media":19584,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[39],"tags":[],"class_list":["post-19585","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cuando volver\u00e1n las ventas y el crecimiento pre 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