{"id":19577,"date":"2020-07-31T00:00:00","date_gmt":"2020-07-31T00:00:00","guid":{"rendered":"https:\/\/www.isdi.education\/mx\/hace-falta-transformacion-digital\/"},"modified":"2020-07-31T00:00:00","modified_gmt":"2020-07-31T00:00:00","slug":"hace-falta-transformacion-digital","status":"publish","type":"post","link":"https:\/\/www.isdi.education\/mx\/blog\/hace-falta-transformacion-digital","title":{"rendered":"Hace falta transformaci\u00f3n digital"},"content":{"rendered":"
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Por Redacci\u00f3n ISDI<\/strong><\/p>\n

Hemos abordado en numerosas piezas el crecimiento acelerado del comercio electr\u00f3nico<\/strong> y aun no logramos dimensionar la evoluci\u00f3n que tomar\u00e1, pues continuamente sigue sorprendi\u00e9ndonos con la manera en la que est\u00e1 remodelando el comportamiento de usuarios, consumidores y negocios.<\/p>\n

Una reciente encuesta del sitio PYMNTS revel\u00f3 que casi el 36% de los consumidores en Estados Unidos compran productos minoristas en l\u00ednea, en comparaci\u00f3n con el 29% de mediados de abril cuando la mayor\u00eda de las tiendas se encontraban cerradas.<\/p>\n

De igual forma el consumo en l\u00ednea de alimentos y pedidos a restaurantes ha crecido m\u00e1s que cuando estaba en pleno la pandemia pasando de un 13 a un 21%.<\/p>\n

Si las proyecciones de los especialistas son acertadas, se espera el regreso a la normalidad -inicialmente pronosticada para septiembre 2020- en febrero de 2021, por lo que estas cifras lejos de reducirse podr\u00edan permanecer en estos niveles o incluso elevarse considerablemente.<\/p>\n

Con m\u00e1s consumidores comprando en l\u00ednea, la diferencia entre las marcas se hace m\u00e1s evidente, por ello se hace m\u00e1s claro que la demanda digital no va a parar, y las empresas necesitan urgentemente digitalizarse e implementar las medidas necesarias para poder solventar las necesidades de sus clientes actuales y potenciales.<\/p>\n

Un claro ejemplo es Target, l\u00edder en transformaci\u00f3n digital por muchos a\u00f1os, actualmente se encuentra expandiendo su negocio de comestibles para poder satisfacer la demanda de sus clientes digitales que increment\u00f3 en un 141% tan solo durante el primer trimestre del a\u00f1o.<\/p>\n

Para lograr este tipo de \u00e9xito es fundamental tener en cuenta la importancia de crear una experiencia digital de alta calidad, al tiempo que se reducen los costos y se optimizan los procesos de customer service, entrega y demanda.<\/p>\n

Es importante no confiarnos pues no porque algunos comercios y restaurantes est\u00e9n comenzando a reabrir en algunas ciudades del mundo, significa que el consumo en l\u00ednea va a disminuir su crecimiento. La tendencia muestra todo lo contrario, previendo que el e-commerce seguir\u00e1 creciendo a pasos agigantados.<\/p>\n

El reto ahora es encontrar la manera de mejorar a trav\u00e9s de la transformaci\u00f3n digital<\/strong> los procesos de venta en l\u00ednea y en tienda f\u00edsica, la evoluci\u00f3n natural ser\u00eda crear una experiencia de continuidad dis\u00edmil en ambos sitios, y ya hay quienes est\u00e1n trabajando en ello.<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/section><\/div>\n","protected":false},"excerpt":{"rendered":"

Las compras en l\u00ednea crecen m\u00e1s incluso que en el pico de la pandemia.<\/p>\n","protected":false},"author":1,"featured_media":19576,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[39],"tags":[],"class_list":["post-19577","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce"],"acf":[],"yoast_head":"\nHace falta transformaci\u00f3n digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.isdi.education\/mx\/blog\/hace-falta-transformacion-digital\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hace falta transformaci\u00f3n digital\" \/>\n<meta property=\"og:description\" content=\"Las compras en 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