{"id":19573,"date":"2020-02-27T00:00:00","date_gmt":"2020-02-27T00:00:00","guid":{"rendered":"https:\/\/www.isdi.education\/mx\/estado-actual-del-e-commerce-en-mexico\/"},"modified":"2026-10-05T10:09:16","modified_gmt":"2026-10-05T10:09:16","slug":"estado-actual-del-e-commerce-en-mexico","status":"publish","type":"post","link":"https:\/\/www.isdi.education\/mx\/blog\/estado-actual-del-e-commerce-en-mexico","title":{"rendered":"Estado actual del e-commerce en M\u00e9xico"},"content":{"rendered":"
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Por Mauricio Cabrera<\/strong><\/p>\n

La centralizaci\u00f3n sigue provocando realidades distintas en M\u00e9xico. De acuerdo a un reporte de Triciclo, agencia y consultora especializada en comercio electr\u00f3nico, un 50% del mercado de e-commerce en el pa\u00eds se concentra en la Ciudad de M\u00e9xico y en el Estado de M\u00e9xico, seguidos por Nuevo Le\u00f3n y Jalisco, y muy a la distancia por Quer\u00e9taro, Veracruz y Puebla.<\/p>\n

La divisi\u00f3n no es solo geogr\u00e1fica. A la centralizaci\u00f3n ya mencionada se suma la brecha entre clases a partir del poder adquisitivo, lo que lleva a una mayor\u00eda de compradores de las clases media y alta, aunque con\u00a0una creciente participaci\u00f3n de la clase baja a partir de la proliferaci\u00f3n de esquemas de pago en punta de venta, particularmente en tiendas Oxxo.<\/p>\n

\u00bfQui\u00e9nes son y qu\u00e9 compran en l\u00ednea los mexicanos?\u00a0<\/strong><\/p>\n

– Los j\u00f3venes de entre 25 y 34 a\u00f1os conforman, de acuerdo a este estudio que tom\u00f3 como base 20 mil compras realizadas en 150 tiendas en l\u00ednea, el sector m\u00e1s activo en materia de e-commerce. Le sigue el segmento de 35 a 44 a\u00f1os<\/p>\n

– Las mujeres conforman el 55% de usuarios que compran en l\u00ednea. Lo hacen fundamentalmente para adquirir ropa, calzado y accesorios, adem\u00e1s de muebles<\/p>\n

–\u00a0 Los hombres, por su parte, inclinan sus b\u00fasquedas y compras en electr\u00f3nicos y bebidas<\/p>\n

– La Asociaci\u00f3n Mexicana de Internet (AMIPCI), a diferencia del reporte de Triciclo, presenta al sector de 35 a 44 a\u00f1os como el m\u00e1s activo en l\u00ednea con un 40%, mientras que al de 35 a 34 a\u00f1os le asigna un 19%<\/p>\n

– En lo que respecta a la penetraci\u00f3n geogr\u00e1fica, la AMIPCI asigna un 36% a la zona Centro, un 15% a la regi\u00f3n Noroeste, un 13% al Oeste y un 12% al Este<\/p>\n

– A nivel general, la categor\u00eda m\u00e1s adquirida en l\u00ednea es la de transporte con un 60%, seguida por comida r\u00e1pida con un 47%, alojamiento 43%, viajes 41% y boletos de eventos 40%<\/p>\n

\u00bfCon qu\u00e9 frecuencia compran los mexicanos?\u00a0<\/strong><\/p>\n

Si bien la frecuencia var\u00eda para cada categor\u00eda, la recurrencia con que los mexicanos compran en l\u00ednea sigue aceler\u00e1ndose, pasando de cada mes y quince d\u00edas a una compra mensual.<\/p>\n

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  • Un 11% de los usuarios solicita transportaci\u00f3n diariamente<\/li>\n<\/ul>\n
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    • Un 44% de los usuarios pide comida en l\u00ednea al menos una vez a la semana<\/li>\n<\/ul>\n
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      • En lo que respecta a compras de supermercado y despensa, un 26% realiza pedidos semanalmente, un 24% cada quincena y un 32% de forma mensual<\/li>\n<\/ul>\n

        \u00bfPor qu\u00e9 los mexicanos dejan inconclusa una compra en l\u00ednea?\u00a0<\/strong><\/p>\n

        * En promedio, el 43% de las compras en l\u00ednea en M\u00e9xico son abandonadas<\/p>\n

        * De ese 43%, un 42% de los abandonos se produce al momento de ingresar el m\u00e9todo de pago<\/p>\n

        * Aunque la estad\u00edstica es dolorosa, la AMIPCI reporta que ese factor decreci\u00f3 un 10% con respecto al 2018<\/p>\n

        * El costo de env\u00edo es la raz\u00f3n n\u00famero uno de abandono con un 40%<\/p>\n

        * Un 36% abandona ante la duraci\u00f3n del tiempo de env\u00edo o la no especificaci\u00f3n del mismo<\/p>\n

        * Mientras que un 32% agrega productos al carrito de compra sin la intenci\u00f3n de comprar en ese momento<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

        \u00bfPor qu\u00e9 los mexicanos dejan inconclusas sus compras en l\u00ednea?<\/p>\n","protected":false},"author":23,"featured_media":19572,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[39],"tags":[],"class_list":["post-19573","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce"],"acf":[],"yoast_head":"\nEstado actual del e-commerce en M\u00e9xico<\/title>\n<meta name=\"description\" content=\"Estado actual del e-commerce en M\u00e9xico: analizamos por qu\u00e9 los mexicanos dejan inconclusas sus compras en l\u00ednea y qu\u00e9 hay detr\u00e1s de este h\u00e1bito. 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