{"id":19565,"date":"2020-07-30T00:00:00","date_gmt":"2020-07-30T00:00:00","guid":{"rendered":"https:\/\/www.isdi.education\/mx\/el-e-commerce-domina-las-tendencias-en-redes-sociales\/"},"modified":"2020-07-30T00:00:00","modified_gmt":"2020-07-30T00:00:00","slug":"el-e-commerce-domina-las-tendencias-en-redes-sociales","status":"publish","type":"post","link":"https:\/\/www.isdi.education\/mx\/blog\/el-e-commerce-domina-las-tendencias-en-redes-sociales","title":{"rendered":"El e-commerce domina las tendencias en redes sociales"},"content":{"rendered":"<div id=\"07M-wysiwyg-1\" class=\"07M-wysiwyg anchor--link \" data-anchor-content>\n<section class=\"wysiwyg mb-xl\">\n<div class=\"wrapper wrapper--small\">\n<p class=\"t-small mb-xs\">\n<div class=\"wysiwyg__content\">\n<div>\n<p class=\"rtejustify\"><strong>Por Mauricio Cabrera<\/strong><\/p>\n<p class=\"rtejustify\">Su explosi\u00f3n no se detiene. Pese a haber llegado de golpe como la \u00fanica alternativa para miles de empresas en Latinoam\u00e9rica y, a partir de ello, registrar m\u00faltiples problem\u00e1ticas en materia de log\u00edstica durante la pandemia, el <strong>comercio electr\u00f3nico<\/strong> vivi\u00f3 durante el segundo trimestre del a\u00f1o un posicionamiento in\u00e9dito no solo en su crecimiento, sino tambi\u00e9n en su posici\u00f3n como elemento de b\u00fasqueda y consumo dentro de redes sociales.\u00a0<\/p>\n<p class=\"rtejustify\">El impacto del <strong>comercio electr\u00f3nico<\/strong> es tan grande que ha superado en notoriedad en las grandes plataformas tecnol\u00f3gicas, como Facebook e Instagram, a industrias como las de moda y belleza.\u00a0<\/p>\n<p class=\"rtejustify\">A continuaci\u00f3n, les presento cifras para analizar el impacto del comercio electr\u00f3nico de acuerdo al Reporte de Tendencias en Redes Sociales durante el primer trimestre de 2020:\u00a0<\/p>\n<p class=\"rtejustify\">1. En M\u00e9xico, las marcas de <strong>e-commerce<\/strong> representan 16.3% del total de interacciones de todos los perfiles en Facebook.<\/p>\n<p class=\"rtejustify\">2. El impacto es a\u00fan mayor cuando los datos se generan en Instagram, donde el e-commerce alcanz\u00f3 21.2% del total de interacciones, lo que lo situ\u00f3 por encima de la industria de la moda.<\/p>\n<p class=\"rtejustify\">3. Es notorio que aunque el comercio electr\u00f3nico atraviesa un boom, el efecto del boicot de marcas a Facebook a partir de la -a juicio de las empresas-, insuficiente batalla de la red social para combatir el discurso de odio, se manifest\u00f3 con un 31% menos de ingresos para Facebook por v\u00eda publicitaria entre abril y junio del 2020.\u00a0<\/p>\n<h3 class=\"rtejustify\"><strong>Dos de cada 10 PYMES que venden en l\u00ednea lo hicieron a partir de la pandemia<\/strong><\/h3>\n<p class=\"rtejustify\">Pese a que las cifras para el <strong>e-commerce<\/strong> son buenas -como pocas en momentos actuales-, especialistas siguen insistiendo en la importancia de catapultar el uso de plataformas digitales como avenidas para adquirir clientes y ofrecer un servicio, lo que no ocurre en la gran mayor\u00eda de las peque\u00f1as y medianas empresas de M\u00e9xico. A\u00fan frente a esa realidad en la que resta camino por recorrer para que los peque\u00f1os empresarios sean parte de la industria digital, se presentan cifras alentadoras respecto a la incorporaci\u00f3n de \u00e9stos.\u00a0<\/p>\n<p class=\"rtejustify\">De acuerdo a la Asociaci\u00f3n Mexicana de Ventas Online (AMVO), dos de cada 10 peque\u00f1as y medianas empresas en M\u00e9xico lo hacen a partir de la cuarentena. Ante la urgencia, tomaron las medidas necesarias para poder ofrecer sus servicios a trav\u00e9s de distintas v\u00edas.<\/p>\n<p class=\"rtejustify\">Si nos apegamos a los datos de la AMVO y la empresa consultora GS1, hoy una mayor\u00eda de PYMES en M\u00e9xico se han adaptado al ecosistema digital. En el estudio \u201cVenta Online PYMES 2020\u201d se asegura que seis de cada 10 PYMES venden por Internet, lo que representa un crecimiento del 94.6% contra el a\u00f1o pasado y un hito para la industria, que siempre hab\u00eda padecido las consecuencias del rezago tecnol\u00f3gico y de la falta de confianza de los due\u00f1os de peque\u00f1as y medianas empresas en las nuevas tecnolog\u00edas.\u00a0<\/p>\n<p class=\"rtejustify\">Para dicho estudio se encuest\u00f3 a trescientas setenta y siete empresas fabricantes con facturaci\u00f3n menor a los 50 millones de pesos al a\u00f1o.<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/section><\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfQu\u00e9 le depara al comercio electr\u00f3nico?<\/p>\n","protected":false},"author":1,"featured_media":19564,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[39],"tags":[],"class_list":["post-19565","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El e-commerce domina las tendencias en redes sociales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.isdi.education\/mx\/blog\/el-e-commerce-domina-las-tendencias-en-redes-sociales\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El e-commerce 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