{"id":19563,"date":"2020-12-04T00:00:00","date_gmt":"2020-12-04T00:00:00","guid":{"rendered":"https:\/\/www.isdi.education\/mx\/el-e-commerce-consolida-su-crecimiento-en-epocas-decembrinas\/"},"modified":"2020-12-04T00:00:00","modified_gmt":"2020-12-04T00:00:00","slug":"el-e-commerce-consolida-su-crecimiento-en-epocas-decembrinas","status":"publish","type":"post","link":"https:\/\/www.isdi.education\/mx\/blog\/el-e-commerce-consolida-su-crecimiento-en-epocas-decembrinas","title":{"rendered":"E-commerce consolida su crecimiento en \u00e9pocas decembrinas"},"content":{"rendered":"
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Por Mauricio Cabrera<\/strong><\/p>\n

Lo fue al principio y lo terminar\u00e1 siendo hasta que finalice el 2020. El e-commerce<\/strong>, esa industria que se ha adelantado cinco a\u00f1os en el tiempo ante las consecuencias de la pandemia, sigue sumando momentos de gloria para s\u00ed mientras los establecimientos f\u00edsicos se plantean lo que debe seguir ante la posibilidad de un rebrote y frente a la desconfianza natural que acudir a un centro comercial plagado de gente representa entre los clientes.<\/p>\n

Tras un Buen Fin<\/strong> in\u00e9dito para el comercio electr\u00f3nico en M\u00e9xico, llega diciembre cargado con nuevas oportunidades para que las empresas comprendan la utilidad de la venta en l\u00ednea y desarrollen estrategias de alto impacto.\u00a0<\/p>\n

El impacto del Buen Fin en comercio electr\u00f3nico\u00a0<\/strong><\/h3>\n

Si bien este a\u00f1o El Buen Fin<\/strong> dur\u00f3 doce d\u00edas a diferencia de los cuatro d\u00edas que eran habituales, ha de mencionarse el crecimiento que ha tenido no solo en materia de ventas mediante comercio electr\u00f3nico, sino tambi\u00e9n a trav\u00e9s de las redes sociales.\u00a0<\/p>\n

A continuaci\u00f3n, una serie de cifras sobre El Buen Fin<\/strong> en M\u00e9xico:<\/p>\n

– En su edici\u00f3n 2019, El Buen Fin gener\u00f3 ventas por ciento dieciocho mil millones de pesos tanto en plataformas f\u00edsicas como a trav\u00e9s de la venta en l\u00ednea.<\/p>\n

– De acuerdo con la Asociaci\u00f3n Mexicana de Ventas Online, el 57% de los internautas mexicanos compraron durante el Buen Fin 2020, sin importar la plataforma.<\/p>\n

– Las ventas generadas a trav\u00e9s del comercio electr\u00f3nico fueron de 11 mil 121 millones de pesos, lo que representa un 45% m\u00e1s que en el 2018.<\/p>\n

– En un contexto tan complejo como el de la pandemia y los empleos que dej\u00f3 en el camino, cualquiera hubiera pensado que habr\u00eda una contracci\u00f3n en las ventas generadas, lo que adem\u00e1s pod\u00eda fortalecerse frente a la limitante en t\u00e9rminos de capacidad al interior de un centro comercial, pero un reporte de la Procuradur\u00eda Federal del Consumidor y de la Confederaci\u00f3n de C\u00e1maras Nacionales de Comercio, Turismo y Servicios, anticipa que las ventas de ciento dieciocho mil millones de pesos alcanzadas en 2019 fueron superadas en el 2020.\u00a0<\/p>\n

– Un indicador del poder del comercio electr\u00f3nico se manifiesta con el hecho de un 47% en l\u00ednea y un 53% presencial, lo que se espera que a\u00fan frente a una nueva normalidad contin\u00fae creciendo.\u00a0<\/p>\n

– Como dato interesante, relacionado a la b\u00fasqueda de informaci\u00f3n, la Profeco inform\u00f3 que hubo un incremento considerable en las consultas realizadas sobre productos, que pasaron de 50.251 a 77.042.\u00a0<\/p>\n

Fintech, s\u00ed pero a\u00fan no\u00a0<\/strong><\/h3>\n

La tendencia est\u00e1 ah\u00ed, con cada vez m\u00e1s jugadores en el campo de batalla y con cualquier cantidad de noticias sobre el crecimiento de la industria. Sin embargo, ni las entidades bancarias tradicionales ni las Fintechs<\/strong> lograron que las cifras de personas que decidieran pagar con tarjetas virtuales alcanzara porcentajes significativos.\u00a0<\/p>\n

Comparte la Profeco que, en t\u00e9rminos de utilizaci\u00f3n de tarjetas de d\u00e9bito o cr\u00e9dito, un 95% decidi\u00f3 pagar con su tarjeta bancaria convencional mientras que solo un 5% opt\u00f3 por hacerlo con una tarjeta virtual.\u00a0<\/p>\n

El Buen Fin<\/strong>, como el 2020 en general, represent\u00f3 una evoluci\u00f3n sostenida en materia de e-commerce<\/strong>. Lo que resta por consolidar es la experiencia omnicanal y el modo en que los espacios f\u00edsicos ser\u00e1n reinterpretados para que, por ejemplo, la proliferaci\u00f3n de pedidos en l\u00ednea y la consiguiente log\u00edstica para entregar termine perjudicando la experiencia que llegan a tener los clientes de esa misma empresa al interior de sus establecimientos.\u00a0<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/section><\/div>\n","protected":false},"excerpt":{"rendered":"

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