{"id":19559,"date":"2017-08-23T00:00:00","date_gmt":"2017-08-23T00:00:00","guid":{"rendered":"https:\/\/www.isdi.education\/mx\/ecommerce-crear-tu-marca-o-vender-una-ya-conocida\/"},"modified":"2017-08-23T00:00:00","modified_gmt":"2017-08-23T00:00:00","slug":"ecommerce-crear-tu-marca-o-vender-una-ya-conocida","status":"publish","type":"post","link":"https:\/\/www.isdi.education\/mx\/blog\/ecommerce-crear-tu-marca-o-vender-una-ya-conocida","title":{"rendered":"Ecommerce: crear tu marca o vender una ya conocida"},"content":{"rendered":"
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Cuando una marca es conocida, significa que sus due\u00f1os ya han invertido grandes cantidades de dinero en branding y publicidad<\/strong>, y posiblemente lo seguir\u00e1n haciendo. Por lo que ya tendr\u00e1s un grupo de personas que est\u00e1n listos para consumir. En el caso de una marca nueva<\/strong>, el trabajo m\u00e1s grande ser\u00e1 poder colocarla en la mente de los consumidores<\/strong>. A continuaci\u00f3n, hablaremos de las ventajas y desventajas de las marcas propias y ajenas<\/strong>.<\/p>\n

Uno de los grandes inconvenientes de vender una marca ya conocida es la competencia<\/strong>. Si consigues que el proveedor te d\u00e9 los permisos para vender sus productos, eso quiere decir que no eres el \u00fanico y que muy probablemente dicha marca se maneje de esa forma, dando sus productos a terceros para que los vendan por ellos. Si esto pasa, te enfrentar\u00e1s a una guerra de precios interminable.<\/p>\n

Si tienes suerte y llegas a descubrir una marca con potencial que muy pocas personas conocen y empiezas a vender, puede tambi\u00e9n llegar a ser una dificultad pues tanto el proveedor como la competencia te intentar\u00e1n saltar para ofrecer el producto a un mejor precio que el tuyo.<\/p>\n

Sin duda, ofrecer una marca nueva o un producto nuevo es un riesgo a\u00fan mayor.<\/strong> Sin embargo, al final se puede ver compensado por los beneficios que esto conlleva si todo sale conforme al plan.<\/p>\n

Comenzar con una marca desde cero es una dif\u00edcil tarea, pues se tendr\u00e1 que hacer una gran inversi\u00f3n si se quieren tener ganancias pronto. Marketing, branding y redes sociales<\/strong> son algunos de los gastos que tendr\u00e1s que hacer para que las personas conozcan tu producto.<\/p>\n

Es evidente que no podemos aventurarnos a crear una marca cualquiera y salir al mercado. Si se quiere que un nuevo producto en el mercado funcione, hay que hacer un estudio que d\u00e9 a conocer lo que el consumidor necesita.<\/strong> Con base en esta informaci\u00f3n, podemos generar un producto con un valor agregado que sea atractivo para el usuario.<\/p>\n

A la fecha, ya son muchas las formas que existen para poder ofertar productos en l\u00ednea y ampliar el mercado m\u00e1s all\u00e1 de la frontera. Para empezar, tenemos \u201cmarket places\u201d como Amazon o Ebay que permiten ofrecer productos en todos los continentes,<\/strong> en todos los idiomas. Una vez que tu producto sea un \u00e9xito y tus ventas se eleven, podemos entonces pensar en abrir nuestra propia ecommerce<\/strong>. De esta forma el riesgo se reduce y si no lleg\u00e1ramos a conseguir nuestro objetivo, las perdidas ser\u00edan m\u00ednimas.<\/p>\n

Dejando a un lado las diferencias entre una marca propia y un proveedor, es importante definir de manera concisa el p\u00fablico al que deseas llegar y la problem\u00e1tica que deseas atacar<\/strong>. Una vez definido, da un valor agregado que llame la atenci\u00f3n al usuario. Por \u00faltimo, haz que tu producto llegue a todo el mundo: recuerda que en este mundo digital ya no hay l\u00edmites.<\/p>\n

\u00a0<\/p>\n

Conoce m\u00e1s sobre el comercio electr\u00f3nico y convi\u00e9rtete en un experto digital con el Master Internet Business de ISDI. Para m\u00e1s informaci\u00f3n y solicitar admisi\u00f3n en: www.isdi.education\/mx<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/section><\/div>\n","protected":false},"excerpt":{"rendered":"

Te explicamos las ventajas y desventajas del e-commerce de marcas propias y marcas conocidas<\/p>\n","protected":false},"author":1,"featured_media":19558,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[39],"tags":[],"class_list":["post-19559","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce"],"acf":[],"yoast_head":"\nEcommerce: crear tu marca o vender una ya conocida<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.isdi.education\/mx\/blog\/ecommerce-crear-tu-marca-o-vender-una-ya-conocida\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ecommerce: crear tu marca o vender una ya conocida\" \/>\n<meta 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