{"id":19549,"date":"2021-01-15T00:00:00","date_gmt":"2021-01-15T00:00:00","guid":{"rendered":"https:\/\/www.isdi.education\/mx\/ano-nuevo-misma-inercia-positiva-para-el-e-commerce\/"},"modified":"2025-06-26T15:32:15","modified_gmt":"2025-06-26T15:32:15","slug":"ano-nuevo-misma-inercia-positiva-para-el-e-commerce","status":"publish","type":"post","link":"https:\/\/www.isdi.education\/mx\/blog\/ano-nuevo-misma-inercia-positiva-para-el-e-commerce","title":{"rendered":"A\u00f1o nuevo, misma inercia positiva para el e-commerce"},"content":{"rendered":"
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Por Mauricio Cabrera<\/strong><\/p>\n

El salto al futuro se mantendr\u00e1. Si se dec\u00eda que la pandemia aceler\u00f3 cinco a\u00f1os en el tiempo la adopci\u00f3n del e-commerce<\/strong>, el estado actual del mundo frente a la lucha contra el Coronavirus ratifica que la venta en l\u00ednea no ser\u00e1 solo una alternativa en lo que descubrimos una nueva normalidad, sino un modo permanente de satisfacer necesidades de usuarios donde quiera que se encuentren.<\/p>\n

Frente al corte de caja que signific\u00f3 el cierre de a\u00f1o, vale la pena repasar una serie de cifras para comprender el impacto y desarrollo del e-commerce en Latinoam\u00e9rica.<\/p>\n

De acuerdo con un estudio realizado por Ebanx, el comercio electr\u00f3nico<\/strong> en Latinoam\u00e9rica creci\u00f3 m\u00e1s del 30% en lo que respecta a usuarios, lo que representa que alrededor de 52 millones de personas adquirieron un producto o servicio en l\u00ednea.<\/p>\n

Ebanx incluso ofrece un desglose por pa\u00eds de la siguiente manera:<\/p>\n

a) Colombia:<\/strong> el porcentaje de ciudadanos que utilizaba comercio electr\u00f3nico pas\u00f3 de 43% en enero a 55% en diciembre.<\/p>\n

b) M\u00e9xico:<\/strong> de un 46% de ciudadanos que utilizaba las compras en l\u00ednea, pas\u00f3 a un 60% en el mismo lapso\u00a0de tiempo.<\/p>\n

c) Per\u00fa: <\/strong>de 41% a 51%.<\/p>\n

Pese a que no se han presentado cifras oficiales, diversos an\u00e1lisis apuntan a que el e-commerce en M\u00e9xico durante el 2020 creci\u00f3 entre el 25% y el 33% con respecto al 2019.<\/p>\n

Esas predicciones son respaldadas por Statista, que apunta a un crecimiento del 32% con respecto al a\u00f1o anterior. El valor de esa cifra aumenta si se considera que la econom\u00eda mexicana decreci\u00f3 alrededor del 9.5%<\/p>\n

Durante el a\u00f1o pasado, los consumidores latinoamericanos gastaron 11 mil millones de d\u00f3lares adicionales en bienes de consumo de alta rotaci\u00f3n; de ese incremento, el 4% correspondi\u00f3 al comercio electr\u00f3nico.<\/p>\n

En ese mismo reporte elaborado por la consultora FMGC se destac\u00f3 la reducci\u00f3n en las visitas a las tiendas f\u00edsicas, lo que si bien puede explicarse por el confinamiento, tampoco se prev\u00e9 que una vez habilitado el regreso a la actividad habitual, los establecimientos vayan a regresar a los n\u00fameros que se reportaban en el 2019.<\/p>\n

Tendencias de e-commerce para el 2021<\/strong><\/h3>\n
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  • Consolidaci\u00f3n de la omnicanalidad:<\/strong> ese concepto tan mencionado durante el 2020 que apunta a la verdadera homologaci\u00f3n de calidad en atenci\u00f3n al cliente seguir\u00e1 signific\u00e1ndose como una obsesi\u00f3n para los establecimientos f\u00edsicos, que habr\u00e1n de sumar pr\u00e1cticas que permitan a un usuario concretar su compra en l\u00ednea.<\/li>\n<\/ul>\n
      \n
    • Aparici\u00f3n de empresas 100% sustentables:<\/strong> comenzar\u00e1n a proliferar empresas que que se manejen bajo una filosof\u00eda que abrace la sustentabilidad. A este respecto destaca lo que desde hace 15 a\u00f1os, aunque sea ahora cuando empieza a ser parte del pensamiento masivo, realiza Veja, marca de origen franc\u00e9s que adem\u00e1s de utilizar materiales sustentables en la fabricaci\u00f3n de su calzado, se ha hecho viral a partir de una filosof\u00eda de cero gasto en publicidad, ya que, a decir de sus creadores, todo peso invertido en marketing termina representando un costo adicional para el cliente.<\/li>\n<\/ul>\n
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      • El recommerce: <\/strong>que refiere a la compra de productos de segunda mano,\u00a0se termina fortaleciendo a partir del aumento de inter\u00e9s por parte de la gente en temas sobre el bienestar del medio ambiente. Frente a ese hecho, diversas marcas ofrecen descuentos al adquirir un nuevo producto en caso de llevar un producto usado.<\/li>\n<\/ul>\n
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        • Live-e-commerce:<\/strong> si bien en M\u00e9xico el live-e-commerce se encuentra en etapas tempranas, Rappi ha dado pasos a ese respecto desde que anunci\u00f3 sus intenciones de convertirse en una superapp. Entre sus ofertas, se encuentra la realizaci\u00f3n de eventos en vivo, por lo que no ser\u00eda raro que a trav\u00e9s de ella, o de cualquiera de sus competidores, sea en este 2021 cuando terminemos viendo los primeros grandes resultados del live-e-commerce en M\u00e9xico.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

          El destino del comercio electr\u00f3nico en 2021.<\/p>\n","protected":false},"author":1,"featured_media":19548,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[39],"tags":[],"class_list":["post-19549","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce"],"acf":[],"yoast_head":"\nA\u00f1o nuevo, misma inercia positiva para el e-commerce<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.isdi.education\/mx\/blog\/ano-nuevo-misma-inercia-positiva-para-el-e-commerce\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A\u00f1o nuevo, misma inercia positiva para el e-commerce\" \/>\n<meta property=\"og:description\" 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