{"id":19543,"date":"2017-01-05T00:00:00","date_gmt":"2017-01-05T00:00:00","guid":{"rendered":"https:\/\/www.isdi.education\/mx\/que-es-un-kpi-y-para-que-sirve\/"},"modified":"2024-06-13T23:08:19","modified_gmt":"2024-06-13T23:08:19","slug":"que-es-un-kpi-y-para-que-sirve","status":"publish","type":"post","link":"https:\/\/www.isdi.education\/mx\/blog\/que-es-un-kpi-y-para-que-sirve","title":{"rendered":"\u00bfQu\u00e9 es un KPI y para qu\u00e9 sirve?"},"content":{"rendered":"<div id=\"07M-wysiwyg-1\" class=\"07M-wysiwyg anchor--link \" data-anchor-content=\"\">\n<section class=\"wysiwyg mb-xl\">\n<div class=\"wrapper wrapper--small\">\n<div class=\"wysiwyg__content\">\n<div>\n<p>La palabra <strong>KPI<\/strong> proviene de las siglas de la frase <strong>\u201cKey Performance Indicators\u201d<\/strong>. Esto se traduce como \u201cindicadores claves de desempe\u00f1o\u201d. Estos indicadores son todas las variables, factores y unidades de medida para generar una estrategia de marketing.<\/p>\n<p>Es importante recalcar que los KPIs <strong>no solo se utilizan en marketing<\/strong>. Tambi\u00e9n son implementados por empresas financieras, comerciales, de procesos e, incluso, de calidad. En este art\u00edculo nos enfocaremos a los KPIs orientados al marketing.<\/p>\n<\/div>\n<div>\n<hr \/>\n<h5><em>Te puedo interesar<\/em>: <a href=\"https:\/\/www.isdi.education\/mx\/blog\/el-efecto-serendipity-revisando-los-limites-de-la-hiperpersonalizacion\">El \u00abEfecto Serendipity\u00bb: Revisando los l\u00edmites de la hiperpersonalizaci\u00f3n<\/a><\/h5>\n<hr \/>\n<h3>\u00bfQu\u00e9 caracter\u00edsticas debe de tener un KPI?<\/h3>\n<p>Para que un KPI funcione como debe, este tiene que cumplir con las siguientes caracter\u00edsticas:<\/p>\n<ul>\n<li><strong>Alcanzable<\/strong>: Los objetivos planteados deben de ser realistas.<\/li>\n<li><strong>Medible<\/strong>: Aunque suene obvio, un KPI debe de poder medirse.<\/li>\n<li><strong>Relevante<\/strong>: No te llenes de datos, selecciona solo los m\u00e1s importantes.<\/li>\n<li><strong>Peri\u00f3dico<\/strong>: El indicador tiene que ser analizable peri\u00f3dicamente.<\/li>\n<li><strong>Exacto<\/strong>: Elige solo la parte m\u00e1s precisa de toda la informaci\u00f3n recabada.<\/li>\n<\/ul>\n<h3>\u00bfCu\u00e1les son los KPI\u2019s m\u00e1s utilizados en marketing?<\/h3>\n<ul>\n<li><strong>Retorno de Inversi\u00f3n (ROI)<\/strong>: Se refiere a los ingresos que genera nuestra campa\u00f1a.<\/li>\n<li><strong>Aumento de ventas<\/strong>: Esto muestra que la campa\u00f1a de marketing planteada, est\u00e1 funcionando.<\/li>\n<li><strong>Fuentes del tr\u00e1fico<\/strong>: Su objetivo es conocer los medios a trav\u00e9s de los cuales se enteran los usuarios de tu campa\u00f1a.<\/li>\n<li><strong>Embudo de ventas<\/strong>: Para mejorar una campa\u00f1a, es importante saber c\u00f3mo convertir a los usuarios en clientes.<\/li>\n<li><strong>Medici\u00f3n de la tasa de \u00e9xito<\/strong>: El objetivo es medir la eficacia de las acciones implementadas.<\/li>\n<li><strong>Palabras clave<\/strong>: Tenemos que analizar el ranking que ocupan nuestras palabras clave para medir y entender la eficiencia de nuestra estrategia de SEO.<\/li>\n<\/ul>\n<p>Es fundamental comprender y aplicar estos conceptos para poder hacer una mejor <a href=\"https:\/\/www.isdi.education\/mx\/blog\/planeacion-el-secreto-para-optimizar-tu-plan-de-medios\">estrategia de mercadotecnia<\/a>.<\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Los \u201cindicadores claves de desempe\u00f1o\u201d o KPIs (por sus siglas en ingl\u00e9s) son todas las variables, factores y unidades de medida para generar una estrategia de marketing.<\/p>\n","protected":false},"author":1,"featured_media":19542,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[44],"tags":[],"class_list":["post-19543","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast 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