{"id":19501,"date":"2021-03-26T00:00:00","date_gmt":"2021-03-26T00:00:00","guid":{"rendered":"https:\/\/www.isdi.education\/mx\/por-que-wikipedia-ha-dejado-de-ser-amigo-incondicional\/"},"modified":"2021-03-26T00:00:00","modified_gmt":"2021-03-26T00:00:00","slug":"por-que-wikipedia-ha-dejado-de-ser-amigo-incondicional","status":"publish","type":"post","link":"https:\/\/www.isdi.education\/mx\/blog\/por-que-wikipedia-ha-dejado-de-ser-amigo-incondicional","title":{"rendered":"Wikipedia ha dejado de ser amigo de Google"},"content":{"rendered":"<div id=\"07M-wysiwyg-1\" class=\"07M-wysiwyg anchor--link \" data-anchor-content>\n<section class=\"wysiwyg mb-xl\">\n<div class=\"wrapper wrapper--small\">\n<p class=\"t-small mb-xs\">\n<div class=\"wysiwyg__content\">\n<div>\n<p class=\"rtejustify\"><strong>Por Mauricio Cabrera<\/strong><\/p>\n<p class=\"rtejustify\"><strong>Wikipedia<\/strong> ha sido demasiado bueno para ser real, cuando menos para s\u00ed mismo. Si a la fecha son millones de personas las que se valen de su informaci\u00f3n para resolver una b\u00fasqueda profesional o una curiosidad cualquiera, el que se encuentre en top of mind entre las marcas digitales no representa que viva en la bonanza, al contrario, hace rato que est\u00e1 en jaque ante el hecho de que las donaciones -modelo bajo el que se sustenta-, no han sido suficientes para mantenerse como la enciclopedia digital de la humanidad.\u00a0<\/p>\n<h3 class=\"rtejustify\"><strong>Explico a continuaci\u00f3n el problema:\u00a0<\/strong><\/h3>\n<ul>\n<li class=\"rtejustify\"><strong>Google<\/strong> y <strong>Wikipedia<\/strong> han ido de la mano durante los \u00faltimos 20 a\u00f1os. Uno provee la informaci\u00f3n que buscan los usuarios de Google y el otro convierte al generador de esa informaci\u00f3n en la referencia n\u00famero 1.<\/li>\n<\/ul>\n<ul>\n<li class=\"rtejustify\">El deal suena justo, sobre todo despu\u00e9s de que en el 2008 se produjera un anuncio que muchos pensaron que pondr\u00eda a temblar a Wikipedia: el lanzamiento de <strong>Knol<\/strong>, plataforma con la que Google pretend\u00eda reemplazar a su a\u00fan aliado por medio del pago al usuario principal que generara la informaci\u00f3n. Ese proyecto fracas\u00f3 con tanta fuerza como <strong>Google+<\/strong>, lo que habilit\u00f3 que, en la teor\u00eda, vivieran felices para siempre\u2026 hasta que una de las partes ha dicho \u201cya no m\u00e1s\u201d.<\/li>\n<\/ul>\n<ul>\n<li class=\"rtejustify\">Mientras Google ha superado la valuaci\u00f3n del bill\u00f3n de d\u00f3lares (1 trilli\u00f3n), Wikipedia pronostica que durante el 2021 tendr\u00e1 8 millones de donadores con un promedio de donaci\u00f3n de 15 d\u00f3lares lo que da como total 120 millones de d\u00f3lares, cifra por debajo de los 122 millones de d\u00f3lares que ingres\u00f3 en 2019.<\/li>\n<\/ul>\n<ul>\n<li class=\"rtejustify\">Para que Wikipedia pudiera aspirar a m\u00e1s en materia de donaciones requerir\u00eda de tr\u00e1fico a su sitio, pero este, a partir del hecho de que Google presenta el extracto de la informaci\u00f3n m\u00e1s significativa como un snippet, se ha estancado, aunque ello no le impida estar entre los 13 sitios m\u00e1s visitados del mundo.<\/li>\n<\/ul>\n<ul>\n<li class=\"rtejustify\">Como respuesta, la Wikimedia Foundation ha decidido que Google, adem\u00e1s de Facebook, Amazon y Apple, quienes se han beneficiado a trav\u00e9s de sus smart speakers de la informaci\u00f3n de Wikipedia, han de pagar a Wikipedia por la venta y entrega de contenido por medio de Wikimedia Enterprise.<\/li>\n<\/ul>\n<ul>\n<li class=\"rtejustify\">El argumento de Wikipedia, adem\u00e1s de la evidente disparidad que hoy parece observarse entre lo que reciben las tecnol\u00f3gicas y lo que percibe Wikipedia, que se reduce a un tema de reputaci\u00f3n e imagen, es que la entrega detallada de informaci\u00f3n demanda tratamientos espec\u00edficos\u00a0<\/li>\n<\/ul>\n<p class=\"rtejustify\">Mientras la web 2.0 vive sus \u00faltimos a\u00f1os, Wikipedia pretende apalancarse de las plataformas tecnol\u00f3gicas ahora en t\u00e9rminos econ\u00f3micos, las pl\u00e1ticas est\u00e1n en marcha y todo hace indicar que pese a este acto rebelde, Wikipedia y Google mantendr\u00e1n su relaci\u00f3n, aunque no libre de complicaciones.\u00a0<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/section><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Lo que est\u00e1 pasando con estos dos gigantes digitales<\/p>\n","protected":false},"author":1,"featured_media":19500,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[47],"tags":[],"class_list":["post-19501","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad-digital"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Wikipedia ha dejado de ser amigo de Google<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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