{"id":19493,"date":"2020-02-20T00:00:00","date_gmt":"2020-02-20T00:00:00","guid":{"rendered":"https:\/\/www.isdi.education\/mx\/por-que-es-importante-tomar-decisiones-data-driven\/"},"modified":"2025-06-25T16:40:43","modified_gmt":"2025-06-25T16:40:43","slug":"por-que-es-importante-tomar-decisiones-data-driven","status":"publish","type":"post","link":"https:\/\/www.isdi.education\/mx\/blog\/por-que-es-importante-tomar-decisiones-data-driven","title":{"rendered":"\u00bfPor qu\u00e9 es importante tomar decisiones Data Driven?"},"content":{"rendered":"<div id=\"07M-wysiwyg-1\" class=\"07M-wysiwyg anchor--link \" data-anchor-content=\"\">\n<section class=\"wysiwyg mb-xl\">\n<div class=\"wrapper wrapper--small\">\n<div class=\"wysiwyg__content\">\n<div>\n<p class=\"rtejustify\"><a href=\"https:\/\/www.linkedin.com\/in\/jos%C3%A9-pablo-canal-de-velasco-56138a28\/\">Jos\u00e9 Pablo Canal<\/a> adem\u00e1s de ense\u00f1ar estos temas en el <strong>DAEX<\/strong>, lleva nueve a\u00f1os en Google dentro del \u00e1rea comercial, y comenz\u00f3 la charla mencionando que absolutamente todas nuestras decisiones hoy en d\u00eda, est\u00e1n basadas en datos \u201cQue una decisi\u00f3n sea cotidiana no la hace sencilla\u201d agreg\u00f3.<\/p>\n<p class=\"rtejustify\">Esto mismo pasa tambi\u00e9n con los negocios, si las decisiones se basan en datos ser\u00e1n m\u00e1s efectivas y tendr\u00e1n mejores resultados. Habl\u00f3 de c\u00f3mo existen distintos anclajes que hacen que dudemos en cambiar el estatus quo y abrirnos a nuevas formas de pensar.<\/p>\n<p class=\"rtejustify\">\u00bfCu\u00e1les son los principales sesgos sensoriales para tomar decisiones que NO est\u00e1n basadas en Data?<\/p>\n<p class=\"rtejustify\"><strong>1- Status quo:<\/strong> Perpetuar como se hacen las cosas y evitar cualquier cambio<\/p>\n<p class=\"rtejustify\"><strong>2- Costos hundidos: <\/strong>Justifica elecciones previas y evita aceptar errores<\/p>\n<p class=\"rtejustify\"><strong>3- Confirmaci\u00f3n de evidencia: <\/strong>Busca evidencia que confirma y evita la que desaprueba<\/p>\n<p class=\"rtejustify\"><strong>4- Marco contextual:<\/strong> Introduce el status quo desde el principio<\/p>\n<p class=\"rtejustify\"><strong>5- Ganancias vs p\u00e9rdidas: <\/strong>Aversi\u00f3n al sesgo de la gente cuando el problema se muestra como ganancia<\/p>\n<p class=\"rtejustify\"><strong>6- Estimar o preveer: <\/strong>Tendencia a estimar frecuentemente sin verificar precisi\u00f3n<\/p>\n<p class=\"rtejustify\"><strong>7- Sobreconfianza y memoria-<\/strong> Basado en la supuesta excelencia para juzgar<\/p>\n<p class=\"rtejustify\">Estos sesgos en su mayor\u00eda, pueden evitarse con medidas como verificar bien los hechos con precisi\u00f3n, y recordar siempre que para que los datos sean efectivos deben ser medibles, de lo contrario, solo son an\u00e9cdotas.<\/p>\n<p class=\"rtejustify\">Jos\u00e9 Pablo dio tambi\u00e9n algunos ejemplos sobre empresas que no le prestaron atenci\u00f3n a los datos y las consecuencias que esto tuvo, como Circuit City, la cual tuvo que cerrar 567 en un a\u00f1o y medio en Estados Unidos, despu\u00e9s de declararse en bancarrota, y un caso similar fue el de Blockbuster.<\/p>\n<p class=\"rtejustify\">Otro de los puntos clave de la masterclass fueron las preguntas que necesitamos hacernos para empezar a tomar decisiones basadas en Data:<\/p>\n<ul>\n<li class=\"rtejustify\">\u00bfQu\u00e9 est\u00e1 pasando? Data hist\u00f3rica.<\/li>\n<li class=\"rtejustify\">\u00bfPor qu\u00e9 est\u00e1 pasando? Data estructurada.<\/li>\n<li class=\"rtejustify\">\u00bfQu\u00e9 va a pasar? Hip\u00f3tesis estructurada.<\/li>\n<\/ul>\n<p class=\"rtejustify\">Dentro del universo de la toma de decisiones empresariales y el manejo de data existe una metodolog\u00eda que ha brindado resultados beneficiosos llamada <strong>B.A.D.I.R<\/strong>, la cual consiste b\u00e1sicamente en seguir una serie de pasos de acuerdo con el desempe\u00f1o:<\/p>\n<p class=\"rtejustify\">\u00a0<strong>1- Plantear la pregunta<\/strong><\/p>\n<p class=\"rtejustify\"><strong>\u00a02- Crear un plan de an\u00e1lisis<\/strong><\/p>\n<p class=\"rtejustify\"><strong>\u00a03- Data collection<\/strong><\/p>\n<p class=\"rtejustify\"><strong>\u00a04- Revisar insights<\/strong><\/p>\n<p class=\"rtejustify\"><strong>\u00a05- Recomendaciones<\/strong><\/p>\n<p class=\"rtejustify\">Por \u00faltimo, mencion\u00f3 tambi\u00e9n que siempre se debe tener presente que los hechos pueden ser cualitativos y cuantitativos, discretos y continuos. Para tomar decisiones basadas en ellos hay que saber perfectamente de d\u00f3nde vienen, un problema muy com\u00fan es querer analizar todos los datos cuando estos no siempre son \u00fatiles.<\/p>\n<p class=\"rtejustify\">Conoce m\u00e1s sobre el<a href=\"https:\/\/www.isdi.education\/mx\/programas\/mda-master-data-analysis\"> Master en Data Analysis<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Jos\u00e9 Pablo Canal, profesor de Data Measurement y Visualization en ISDI, dio una MasterClass sobre Data a interesados en el Data Analytics Executive Program.<\/p>\n","protected":false},"author":1,"featured_media":19492,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[],"class_list":["post-19493","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-data"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfPor qu\u00e9 es importante tomar decisiones Data Driven?<\/title>\n<meta name=\"description\" content=\"Descubre c\u00f3mo superar los sesgos en la toma de decisiones con Jos\u00e9 Pablo Canal de Google, y aprende a utilizar el an\u00e1lisis de datos para mejorar las decisiones empresariales en nuestro Master en Data Analysis en ISDI.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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