{"id":19485,"date":"2020-03-26T00:00:00","date_gmt":"2020-03-26T00:00:00","guid":{"rendered":"https:\/\/www.isdi.education\/mx\/personal-data-podria-contribuir-en-una-solucion-del-covid\/"},"modified":"2020-03-26T00:00:00","modified_gmt":"2020-03-26T00:00:00","slug":"personal-data-podria-contribuir-en-una-solucion-del-covid","status":"publish","type":"post","link":"https:\/\/www.isdi.education\/mx\/blog\/personal-data-podria-contribuir-en-una-solucion-del-covid","title":{"rendered":"Personal data podr\u00eda contribuir en una soluci\u00f3n del COVID"},"content":{"rendered":"<div id=\"07M-wysiwyg-1\" class=\"07M-wysiwyg anchor--link \" data-anchor-content>\n<section class=\"wysiwyg mb-xl\">\n<div class=\"wrapper wrapper--small\">\n<p class=\"t-small mb-xs\">\n<div class=\"wysiwyg__content\">\n<div>\n<p class=\"rtejustify\">Parece ser que los datos personales podr\u00edan desempe\u00f1ar un papel importante en la identificaci\u00f3n de tendencias y la formulaci\u00f3n de recomendaciones que ayudar\u00edan a crear un nuevo tipo de mercado de datos para hacer frente a la crisis actual, derivada de la propagaci\u00f3n del virus.<\/p>\n<p class=\"rtejustify\">Muchas compa\u00f1\u00edas en Silicon Valley ya hab\u00edan institucionalizado previamente pol\u00edticas de home office, sin embargo, esta contingencia extendida a otras empresas m\u00e1s all\u00e1 del \u00e1mbito digital, particularmente aquellos en la econom\u00eda del trabajo y los trabajadores a tiempo parcial, podr\u00edan verse severamente afectados. Varias empresas en Estados Unidos est\u00e1n uniendo esfuerzos para descifrar c\u00f3mo la tecnolog\u00eda podr\u00eda utilizarse para combatir la crisis y asegurar que los empleados puedan volver a sus vidas normales de trabajo.<\/p>\n<p class=\"rtejustify\">La tendencia de monetizar personal data representa varias oportunidades. Con esto en mente \u00bfc\u00f3mo podr\u00edamos usar estos datos de manera m\u00e1s eficiente? \u00bfPodr\u00edan los usuarios definir proactivamente para qu\u00e9 se pueden usar sus datos, como acelerar la cura del <strong>COVID-19<\/strong>, la demencia o hasta el c\u00e1ncer?<\/p>\n<p class=\"rtejustify\">De acuerdo con un art\u00edculo publicado por Murat S\u00f6nmez, Managing Director del World Economic Forum; en un escenario donde se lanzan aplicaciones certificadas para estos fines, los datos personales de los dispositivos port\u00e1tiles o tel\u00e9fonos inteligentes de las personas podr\u00edan transmitirse autom\u00e1ticamente. Estos datos se cifrar\u00edan, se anonimizar\u00edan en la fuente y solo se compartir\u00edan los datos relevantes, junto con las reglas de gesti\u00f3n de derechos digitales adjuntas, al igual que la forma en que la m\u00fasica se compra y vende actualmente en l\u00ednea.<\/p>\n<p class=\"rtejustify\">El art\u00edculo contin\u00faa: los esfuerzos podr\u00edan hacerse cumplir mediante contratos inteligentes de blockchain que garanticen que los datos no se puedan usar para otros fines. Podr\u00edamos encontrarnos f\u00e1cilmente en un escenario en el que las personas pudiesen optar y proporcionar datos an\u00f3nimos de forma gratuita para acelerar la cura de ciertas enfermedades, y luego hacer que algunos de nuestros datos sean accesibles para las empresas por una tarifa.<\/p>\n<p class=\"rtejustify\">Con el acceso a estos datos internacionales, los algoritmos inteligentes de aprendizaje autom\u00e1tico podr\u00edan identificar las tendencias que expertos humanos podr\u00edan no tener en el radar, para luego formular recomendaciones para que los profesionales les revisen y validen. El proceso podr\u00eda acelerar la detecci\u00f3n de casos de <strong>COVID-19<\/strong> e incluso ayudar a su pronto control.<\/p>\n<p class=\"rtejustify\">En caso de que alguna empresa quisiera utilizar la data con fines comerciales, deber\u00edan certificarse, como lo que pasa con las aplicaciones de Apple App Store.<\/p>\n<p class=\"rtejustify\">La pieza de S\u00f6nmez asegura que este escenario es una posibilidad que podr\u00eda hacerse realidad mucho antes de lo que pensamos. La crisis que experimenta el mundo debido al <strong>COVID-19<\/strong> ha transformado el ecosistema digital y lo seguir\u00e1 moldeando de formas que a\u00fan no visualizamos.<\/p>\n<p class=\"rtejustify\">Lo cierto es que, este fen\u00f3meno ha comenzado a mostrarnos una brecha de aprendizaje que sin duda nos hace recapacitar en la importancia de ser cada vez m\u00e1s digitales y descentralizados. Controles de crisis y capacitaciones, as\u00ed como mantenernos actualizados en la vanguardia del mundo digital m\u00e1s que nunca resultar\u00e1n elementos clave en la supervivencia de un negocio, no solo en estos momentos, sino de cara a un futuro que ya nos alcanz\u00f3.<\/p>\n<p class=\"rtejustify\">FUENTE: The World Economic Forum<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/section><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Empresas recurren a la tecnolog\u00eda para combatir la pandemia.<\/p>\n","protected":false},"author":1,"featured_media":19484,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[47],"tags":[],"class_list":["post-19485","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad-digital"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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