{"id":19483,"date":"2021-01-29T00:00:00","date_gmt":"2021-01-29T00:00:00","guid":{"rendered":"https:\/\/www.isdi.education\/mx\/pandepreneurs-los-emprendedores-de-la-pandemia\/"},"modified":"2021-01-29T00:00:00","modified_gmt":"2021-01-29T00:00:00","slug":"pandepreneurs-los-emprendedores-de-la-pandemia","status":"publish","type":"post","link":"https:\/\/www.isdi.education\/mx\/blog\/pandepreneurs-los-emprendedores-de-la-pandemia","title":{"rendered":"Pandepreneurs, los emprendedores de la pandemia"},"content":{"rendered":"
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Por Mauricio Cabrera<\/strong><\/p>\n

El 2021 ha sido una continuaci\u00f3n del 2020. Aunque de a poco el mundo se blinda contra el Coronavirus<\/strong> a trav\u00e9s de los planes de vacunaci\u00f3n, una serie de industrias y emprendedores contin\u00faan identificando oportunidades para satisfacer necesidades que hasta antes de tener que trabajar v\u00eda remota y mantenernos confinados en casa, no sab\u00edamos que ten\u00edamos.\u00a0<\/p>\n

Los Pandepreneurs son nuevas empresas que a trav\u00e9s del lockdown<\/strong> y la adaptabilidad del mercado<\/strong> han logrado florecer cada vez con m\u00e1s fuerza.<\/p>\n

A continuaci\u00f3n, un par de emprendimientos e industrias\u00a0que florecen bajo el contexto actual:\u00a0<\/p>\n

Remote work<\/strong><\/h3>\n

Uno de los booms m\u00e1s evidentes se produjo en los programas y plataformas que han evolucionado el modo en que debe ser el trabajo a distancia. Si en su momento presenciamos el alza hist\u00f3rica de Zoom cuando nos enfrent\u00e1bamos al momento m\u00e1s \u00e1lgido de la pandemia, hoy son muchos los oponentes que adem\u00e1s de conceptualizar, lanzar y fortalecer ecosistemas de videoconferencias semejantes, han decidido que la din\u00e1mica de ver las caras de unos y otros en un mosaico que a todos incomoda, es posible gamificar la experiencia para incluso \u201cenga\u00f1ar\u201d al cerebro y hacerle sentir que la socializaci\u00f3n se mantiene viva incluso a la distancia.\u00a0<\/p>\n

A este respecto, destaca Branch, empresa desarrollada por un par de Gen Zers que al momento de pensar en el mejor modo para comunicarse con sus amigos durante sesiones de Minecraft<\/strong> idearon una plataforma virtual para comunicarse, misma que acabar\u00eda convertida en su producto principal despu\u00e9s de que su estudio de desarrollo de videojuegos fracasara.\u00a0<\/p>\n

La plataforma funciona a partir del sistema conocido en t\u00e9rminos t\u00e9cnicos como \u201cspatial gaming infrastructure\u201d, que refiere a que un avatar no se puede comunicar con otro a menos que se encuentre en un rango cercano, con lo que se garantiza que la persona en cuesti\u00f3n deba movilizar a su avatar a un spot espec\u00edfico dentro de las oficinas virtuales para poder atender los asuntos particulares que requiera.Una oportunidad curiosa es que las oficinas pueden cambiar de ecosistema cuando as\u00ed se quiera, lo que puede llevar a la compa\u00f1\u00eda a un d\u00eda tener oficinas en un castillo medieval y al siguiente d\u00eda a trabajar en una granja o bosque m\u00e1gico. Aunque suena a broma, la apuesta por virtualizar el trabajo remoto crece. Para su desarrollo, Branch ha levantado 1.5 millones de d\u00f3lares. Le compiten empresas como Gather y Huddle.\u00a0<\/p>\n

Aqu\u00ed una muestra del modo en que funciona la plataforma\u00a0<\/p>\n

La democratizaci\u00f3n de la vida burs\u00e1til<\/strong><\/h3>\n

Wall Street se encuentra convulsionado. En el contexto de la pandemia y a partir del desarrollo de plataformas como Robinhood, que permite a cualquiera poder realizar inversiones en la bolsa, el mercado burs\u00e1til ha experimentado momentos in\u00e9ditos ante la compra masiva de acciones por parte de miles de usuarios que decidieron ponerse de acuerdo en un subforo de Reddit -sitio web de marcadores sociales-. Lo hicieron provocando p\u00e9rdidas millonarias que apostaban por la ca\u00edda de Gamestop<\/strong>, que ha incrementado en 125% el valor de sus acciones desde comienzos del a\u00f1o, y lo repitieron invirtiendo masivamente en Blockbuster, que el mi\u00e9rcoles 27 de enero subiera un 302%.\u00a0<\/p>\n

A estas inversiones en el mercado burs\u00e1til se suma el florecimiento de plataformas para invertir en criptomonedas, donde cada vez emergen m\u00e1s jugadores buscando capitaizar el deseo de millones de personas por encontrar el modo de generar ganancias de un d\u00eda para otro, aunque siempre est\u00e9 presente la posibilidad de que la burbuja reviente.\u00a0<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/section><\/div>\n","protected":false},"excerpt":{"rendered":"

El lockdown y la adaptabilidad del mercado.<\/p>\n","protected":false},"author":1,"featured_media":19482,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[47],"tags":[],"class_list":["post-19483","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad-digital"],"acf":[],"yoast_head":"\nPandepreneurs, los emprendedores de la pandemia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.isdi.education\/mx\/blog\/pandepreneurs-los-emprendedores-de-la-pandemia\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pandepreneurs, los emprendedores de la pandemia\" \/>\n<meta property=\"og:description\" content=\"El lockdown y la 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