{"id":19465,"date":"2020-01-29T00:00:00","date_gmt":"2020-01-29T00:00:00","guid":{"rendered":"https:\/\/www.isdi.education\/mx\/las-tendencias-para-emprendedores-en-el-2020\/"},"modified":"2020-01-29T00:00:00","modified_gmt":"2020-01-29T00:00:00","slug":"las-tendencias-para-emprendedores-en-el-2020","status":"publish","type":"post","link":"https:\/\/www.isdi.education\/mx\/blog\/las-tendencias-para-emprendedores-en-el-2020","title":{"rendered":"Las tendencias para emprendedores en el 2020"},"content":{"rendered":"
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Por Mauricio Cabrera<\/strong><\/p>\n

Esta vez no parece haber soluciones m\u00e1gicas. Si antes se aseguraba que el camino estaba claro y todos deb\u00edan seguirlo, corren tiempos en que las opiniones respecto a qu\u00e9 es lo que m\u00e1s podr\u00eda funcionar en materia de emprendimiento y estrategia organizacional durante el 2020 est\u00e1n divididas. Sin embargo, algunos conceptos se repiten m\u00e1s que otros. Aqu\u00ed los m\u00e1s destacados:\u00a0<\/p>\n

1. Apuesta por los nichos<\/strong><\/p>\n

Si bien todos sue\u00f1an con iniciar el nuevo Amazon o la nueva gran red social, distintos especialistas afirman que es en las peque\u00f1as comunidades donde se est\u00e1 presentando el mayor crecimiento. En este caso, el contenido es clave y tambi\u00e9n la capacidad para moverse hacia donde ellos van, lo que no pueden hacer las grandes corporaciones. Hay audiencia para todo, solo debe identificarse ese nicho y conquistarlo. Al respecto, recomendamos \u201cThe Passion Economy\u201d, escrito por Adam Davidson, creador del podcast de NPR \u201cPlanet Money\u201d.<\/p>\n

2. Alianza necesaria entre ventas y producto<\/strong><\/p>\n

El que sabe programar no sabe de marketing, el que sabe de marketing no sabe programar. Un despegue en las inquietudes emprendedoras de desarrolladores lleva a que se hagan cada vez m\u00e1s evidentes y necesarias las sociedades entre gente con capacidades comerciales y especialistas en desarrollo de producto tecnol\u00f3gico.\u00a0<\/p>\n

3. Inicia siendo diverso<\/strong><\/p>\n

Tanto si tienes aspiraciones globales como si se trata de un emprendimiento de naturaleza local, contempla reunir a gente de distintos g\u00e9neros, or\u00edgenes y culturas para siempre tener una visi\u00f3n perif\u00e9rica respecto a lo que est\u00e1s haciendo y ser lo m\u00e1s incluyente posible. Una equivocaci\u00f3n a ese respecto puede resultar costosa.\u00a0<\/p>\n

4. Conf\u00eda en la inteligencia humana, pero ap\u00f3yate en los algoritmos<\/strong><\/p>\n

Ya no se trata de recolectar data, se trata de aprovechar al m\u00e1ximo su capacidad para convertirlas en piedras angulares de tu toma de decisiones. No solo contribuyen a reducir la posibilidad de error, sino tambi\u00e9n a tomar decisiones con mayor rapidez y eficiencia.\u00a0<\/p>\n

5. La fuerza est\u00e1 en los usuarios<\/strong><\/p>\n

No es una novedad, pero su relevancia crece como un factor determinante para que la gente est\u00e9 contigo y no con alguien m\u00e1s. Tanto si desarrollas una app, como si vendes un producto o servicio, pon especial \u00e9nfasis en quienes ya son tus clientes. Son sus rese\u00f1as (tanto orales como escritas) las que en gran medida determinar\u00e1n si m\u00e1s personas o no consumen tu producto o servicio. Recuerda que no solo se trata de atraer clientes, tambi\u00e9n de retenerlos. Como muestra de lo arriesgado que es concentrarse en atracci\u00f3n m\u00e1s que en retenci\u00f3n, el del LA Times, que sum\u00f3 casi tantos suscriptores como los que perdi\u00f3.<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/section><\/div>\n","protected":false},"excerpt":{"rendered":"

Si quieres emprender este a\u00f1o, lee esto<\/p>\n","protected":false},"author":1,"featured_media":19464,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[47],"tags":[],"class_list":["post-19465","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad-digital"],"acf":[],"yoast_head":"\nLas tendencias para emprendedores en el 2020<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.isdi.education\/mx\/blog\/las-tendencias-para-emprendedores-en-el-2020\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Las tendencias para emprendedores en el 2020\" \/>\n<meta property=\"og:description\" content=\"Si quieres emprender este 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