{"id":19453,"date":"2021-03-09T00:00:00","date_gmt":"2021-03-09T00:00:00","guid":{"rendered":"https:\/\/www.isdi.education\/mx\/la-revolucion-de-los-non-fungible-tokens\/"},"modified":"2021-03-09T00:00:00","modified_gmt":"2021-03-09T00:00:00","slug":"la-revolucion-de-los-non-fungible-tokens","status":"publish","type":"post","link":"https:\/\/www.isdi.education\/mx\/blog\/la-revolucion-de-los-non-fungible-tokens","title":{"rendered":"La revoluci\u00f3n de los Non Fungible Tokens"},"content":{"rendered":"
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Por Mauricio Cabrera<\/strong><\/p>\n

Se han convertido, junto con el nacimiento de Clubhouse<\/strong> y el boom del audio social que trajo consigo, en la primera gran tendencia digital del 2021. Los Non Fungible Tokens<\/strong> (NFTs) prometen modificar el modo en que una pieza digital es valorada a partir de la posibilidad que habilitan de comprar activos digitales, intangibles y con un valor emocional, semejante a lo que ocurre con una obra de arte cuyo valor depende del coleccionista que ha decidido adquirirlo.\u00a0<\/p>\n

Para poner en contexto, aqu\u00ed una definici\u00f3n de un Non Fungible Token<\/strong>:\u00a0<\/p>\n

    \n
  • Copias oficiales de una pieza de contenido digital que pueden ser adquiridas a trav\u00e9s del uso de blockchain, por lo general por medio de Ether, una de las dos criptomonedas m\u00e1s poderosas del mundo.<\/li>\n<\/ul>\n
      \n
    • Aunque a muchos les resulta incomprensible, adquirir un NFT no te da derecho alguno sobre la pieza f\u00edsica o tangible, es decir, que un NFT de la Mona Lisa no te dar\u00e1 potestad sobre la obra original, solo por la impresi\u00f3n digital que has adquirido.\u00a0<\/li>\n<\/ul>\n

      \u00bfCu\u00e1nto paga la gente por un NFT?\u00a0<\/strong><\/h3>\n

      Como lo hemos dicho, depende del valor que cada uno le quiera dar. Aqu\u00ed algunas de las transacciones m\u00e1s relevantes:\u00a0<\/p>\n

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      • Un meme animado\u00a0de un gatito sacando un arcoiris de su trasero fue vendido por m\u00e1s de 580 mil d\u00f3lares.<\/li>\n<\/ul>\n
          \n
        • Una canci\u00f3n personalizada hecha por DJ 3LAU se vendi\u00f3 por 3.6 millones de d\u00f3lares.<\/li>\n<\/ul>\n
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          • 6.6 millones de d\u00f3lares por 10 segundos de un video clip realizado por Beeple subastado en Christie\u2019s, con lo que se convirti\u00f3 en la primera subasta en ofrecer un NFT como standalone.<\/li>\n<\/ul>\n
              \n
            • El primer tuit de Jack Dorsey est\u00e1 siendo subastado con una oferta m\u00e1xima al d\u00eda de hoy por 2.5 millones de d\u00f3lares. El ganador de la subasta se llevar\u00e1 un certificado digital \u00fanico, firmado y verificado por el propio Jack como creador del mismo, adem\u00e1s de la metadata del tuit.\u00a0<\/li>\n<\/ul>\n

              \u00bfQu\u00e9 est\u00e1n haciendo las marcas con los Non Fungible Tokens?\u00a0<\/strong><\/h3>\n
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              • El caso m\u00e1s emblem\u00e1tico de una marca utilizando los NFTs es la NBA, que a trav\u00e9s de NBA Top Shot, plataforma que permite a sus fan\u00e1ticos adquirir tarjetas digitales animadas con los mejores momentos de su historia, ha generado m\u00e1s de 228 millones de d\u00f3lares a solo seis meses de su lanzamiento.<\/li>\n<\/ul>\n
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                • Taco Bell ha decidido montarse a la tendencia mediante el lanzamiento de una serie de gifs con los tacos como principales protagonistas. Taco Bell public\u00f3 25 tokens en Rarible, mismos que media hora despu\u00e9s ya hab\u00edan sido vendidos.<\/li>\n<\/ul>\n
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                  • Las oportunidades para las marcas son infinitas. Pensemos por ejemplo en el New York Times y en el modelo de NBA Top Shot. Si la NBA ha sido capaz de hacer negocio con las mejores jugadas de su historia, tiene sentido que publishers como el NYT o el Washington Post puedan poner a la venta NFTs de sus portadas hist\u00f3ricas o bien de sus mejores piezas en materia de fotoperiodismo.<\/li>\n<\/ul>\n
                      \n
                    • Cuando hablamos de marcas de juguetes como Lego o Playmobil, imaginemos el potencial que tendr\u00e1n para presentar decks animados con una serie de tarjetas con sus personajes. O incluso, la posibilidad de generar beneficios que vayan m\u00e1s all\u00e1 de una tarjeta de regalo.\u00a0<\/li>\n<\/ul>\n<\/div><\/div>\n<\/p><\/div>\n<\/section><\/div>\n","protected":false},"excerpt":{"rendered":"

                      \u00bfPor qu\u00e9 los NFTs son una gran oportunidad para las marcas?<\/p>\n","protected":false},"author":1,"featured_media":19452,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[47],"tags":[],"class_list":["post-19453","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad-digital"],"acf":[],"yoast_head":"\nLa revoluci\u00f3n de los Non Fungible Tokens<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.isdi.education\/mx\/blog\/la-revolucion-de-los-non-fungible-tokens\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La revoluci\u00f3n de los Non Fungible Tokens\" \/>\n<meta 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