{"id":19445,"date":"2019-03-01T00:00:00","date_gmt":"2019-03-01T00:00:00","guid":{"rendered":"https:\/\/www.isdi.education\/mx\/la-importancia-de-la-experiencia-del-cliente\/"},"modified":"2019-03-01T00:00:00","modified_gmt":"2019-03-01T00:00:00","slug":"la-importancia-de-la-experiencia-del-cliente","status":"publish","type":"post","link":"https:\/\/www.isdi.education\/mx\/blog\/la-importancia-de-la-experiencia-del-cliente","title":{"rendered":"Experiencia del cliente y empresas frente al mundo tecnol\u00f3gico"},"content":{"rendered":"
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Las empresas trabajan duro para crear una experiencia satisfactoria hacia el cliente; la mayor\u00eda de ellas considera que han identificado cu\u00e1les son los puntos clave para conseguir que los consumidores se sientan atra\u00eddos hacia sus marcas.<\/p>\n

El crecimiento en la competencia, los constantes cambios en los algoritmos en Internet y la necesidad de hacer que los clientes se vuelvan fieles a la marca, son factores que han hecho que las empresas a\u00fan le den m\u00e1s importancia y valor a la experiencia del cliente.<\/p>\n

Un estudio realizado por Dimension Data, muestra que la verdad es otra, ya que se confirm\u00f3 que el 23% de los encuestados no est\u00e1n satisfechos con lo que se les est\u00e1 ofreciendo.<\/p>\n

Cristian Cabezas, Director de Soluciones de Dimension Data, explic\u00f3 en una pieza publicada en el site \u201cVida y \u00c9xito\u201d, que es necesario tener una estrategia clara al momento de proponer una soluci\u00f3n a la experiencia que el cliente busca, ya que no todos los clientes son iguales.<\/p>\n

Los resultados que arroj\u00f3 dicho estudio son los siguientes:<\/p>\n

    \n
  • El 30% de las empresas han implementado soluciones digitales en su compa\u00f1\u00eda, pero no han funcionado del todo bien<\/li>\n
  • El 57% dice que algunos de los usuarios a\u00fan no han tomado conciencia de las ventajas tecnol\u00f3gicas, como, por ejemplo: los consumidores que a\u00fan prefieren los canales tradicionales de ventas<\/li>\n<\/ul>\n

    \u201cLa experiencia del cliente debe ser lo m\u00e1s importante en la agenda de todas las empresas y organizaciones. Son las mismas marcas las que reconocen su importancia para su reputaci\u00f3n. Sin embargo, muy pocas toman el peso de esta responsabilidad, dej\u00e1ndola aislada o deleg\u00e1ndola a gerentes individuales\u201d, afirm\u00f3 Cristian Cabezas.<\/p>\n

    Por ello, es de suma importancia tomar en cuenta los puntos a favor con base en los requerimientos de los clientes de cada marca.<\/p>\n

    Con esto nos damos cuenta que las estrategias son fundamentales para crear una experiencia satisfactoria en los clientes, definiendo las cualidades y necesidades de los consumidores para conseguir la experiencia que ellos est\u00e1n buscando.<\/p>\n

    El gran desaf\u00edo en las empresas seguir\u00e1 siendo: Conocer m\u00e1s a sus audiencias y consumidores.<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/section><\/div>\n","protected":false},"excerpt":{"rendered":"

    \u00bfCrees que tu empresa ha logrado crear una verdadera experiencia en los clientes?<\/p>\n","protected":false},"author":1,"featured_media":19444,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[47],"tags":[],"class_list":["post-19445","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad-digital"],"acf":[],"yoast_head":"\nExperiencia del cliente y empresas frente al mundo tecnol\u00f3gico<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.isdi.education\/mx\/blog\/la-importancia-de-la-experiencia-del-cliente\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Experiencia del cliente y empresas frente al mundo 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