{"id":19443,"date":"2018-10-17T00:00:00","date_gmt":"2018-10-17T00:00:00","guid":{"rendered":"https:\/\/www.isdi.education\/mx\/la-evolucion-del-ecommerce-en-mexico-y-su-reputacion\/"},"modified":"2018-10-17T00:00:00","modified_gmt":"2018-10-17T00:00:00","slug":"la-evolucion-del-ecommerce-en-mexico-y-su-reputacion","status":"publish","type":"post","link":"https:\/\/www.isdi.education\/mx\/blog\/la-evolucion-del-ecommerce-en-mexico-y-su-reputacion","title":{"rendered":"La evoluci\u00f3n del Ecommerce en M\u00e9xico y su reputaci\u00f3n"},"content":{"rendered":"<div id=\"07M-wysiwyg-1\" class=\"07M-wysiwyg anchor--link \" data-anchor-content>\n<section class=\"wysiwyg mb-xl\">\n<div class=\"wrapper wrapper--small\">\n<p class=\"t-small mb-xs\">\n<div class=\"wysiwyg__content\">\n<div>\n<p>\u00bfPero una mejor reputaci\u00f3n del comercio electr\u00f3nico en M\u00e9xico aumentar\u00eda estas cifras?<\/p>\n<p>Indudablemente, la percepci\u00f3n de inseguridad y desconfianza hacia la compraventa de productos por Internet generalmente <u>se debe a<\/u>:<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 No tener certeza de comprar los productos que se desean<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 No poder hacer un seguimiento a sus productos<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Las personas tienen miedo al robo de informaci\u00f3n<\/p>\n<p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 No quieren que su informaci\u00f3n sea vista por terceros<\/p>\n<p>C\u00e9sar Pallares, vicepresidente de Servicios Financieros de AI.MX, asegur\u00f3 a <u>El Economista<\/u> que \u201cla reputaci\u00f3n del comercio electr\u00f3nico se vuelve uno de sus activos m\u00e1s importantes\u201d. Por tal motivo la Asociaci\u00f3n de Internet.mx, ha implementado una certificaci\u00f3n para erradicar los fraudes en la venta de productos online, con un costo de $6.000.00 pesos anuales, con lo que adem\u00e1s busca fortalecer la industria.<\/p>\n<p>Tal certificado obliga a las empresas a tener las medidas de seguridad para la protecci\u00f3n de datos personales e informaci\u00f3n financiera adecuadas. Los requisitos para obtenerla incluyen documentos que garanticen la legalidad de las operaciones en el negocio, as\u00ed como de buenas pr\u00e1cticas en la tienda del sitio web.<\/p>\n<p>El plus que los consumidores tendr\u00e1n y que garantiza la credibilidad de dicha certificaci\u00f3n, es que si en determinado caso que exista alg\u00fan inconveniente con la forma de pago o negocio con el que se adquiri\u00f3 el servicio, este podr\u00e1 comunicarse directamente con la Procuradur\u00eda Federal del Consumidor (Profeco) y la Comisi\u00f3n Nacional para la Defensa de los Usuarios de Servicios Financieros (Condusef), quienes estar\u00e1n involucradas en el proceso de aclaraci\u00f3n.<\/p>\n<p>En M\u00e9xico el perfil del comprador online seg\u00fan un estudio de <u>AI.MX<\/u> publicado en Forbes es:<\/p>\n<p>\u00a0<\/p>\n<p>o\u00a0\u00a0\u00a0 Edad promedio: 36 a\u00f1os\u00a0<\/p>\n<p>o\u00a0\u00a0\u00a0 54% compradores hombres<\/p>\n<p>o\u00a0\u00a0\u00a0 86% viven en la ciudad<\/p>\n<p>o\u00a0\u00a0\u00a0 72% tienen menos de cuatro habitantes en el hogar<\/p>\n<p>o\u00a0\u00a0\u00a0 64% tiene hijos<\/p>\n<p>o\u00a0\u00a0\u00a0 34% compra desde su smartphone<\/p>\n<p>o\u00a0\u00a0\u00a0 54% tiene un empleo de tiempo completo<\/p>\n<p>o\u00a0\u00a0\u00a0 Se conectan a Internet para compras un 95% desde su hogar, 58% desde el trabajo y un 43% con un plan de datos<\/p>\n<p>o\u00a0\u00a0\u00a0 El 42% tiene un nivel socioecon\u00f3mico AB, el 34% C+, y el 14% C<\/p>\n<p>\u00a0<\/p>\n<p>La evoluci\u00f3n del comercio electr\u00f3nico en el pa\u00eds va m\u00e1s all\u00e1 de intentar realizar las ventas de alg\u00fan producto o negocio, se necesita la implementaci\u00f3n de una estrategia sistem\u00e1tica que garantizar\u00e1 su \u00e9xito desde saber los puntos para <u>desarrollar una app<\/u>, el conocimiento s\u00f3lido de <u>UX<\/u>, de una estrategia de <u>link bombing<\/u> para potencializar las b\u00fasquedas de un sitio web, as\u00ed como <u>native content<\/u> para impulsar la empresa.<\/p>\n<p>\u201cEl comercio electr\u00f3nico es una tendencia que ning\u00fan marco jur\u00eddico va a detener\u201d, dijo Carlos P\u00e9rez, director general de NYCE M\u00e9xico.<\/p>\n<p>Con tal certificaci\u00f3n se espera que las 200 empresas del pa\u00eds dedicadas a la venta de productos o servicios por Internet aumenten sus ganancias. El mundo digital en el que vivimos cada d\u00eda se encuentra m\u00e1s regulado por organizaciones que intentan hacer claras las reglas y las leyes, un paso s\u00f3lido para la expansi\u00f3n del Ecommerce.<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/section><\/div>\n","protected":false},"excerpt":{"rendered":"<p>El comercio electr\u00f3nico en M\u00e9xico creci\u00f3 28.3% de 2016 al 2017, seg\u00fan Forbes, con un aumento en el negocio de 17 mil millones de d\u00f3lares, durante 2018 se espera que estos n\u00fameros sigan creciendo con una tendencia significativa hacia la compra con smartphones.<\/p>\n","protected":false},"author":1,"featured_media":19442,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[47],"tags":[],"class_list":["post-19443","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad-digital"],"acf":[],"yoast_head":"<!-- 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