{"id":19413,"date":"2020-12-04T00:00:00","date_gmt":"2020-12-04T00:00:00","guid":{"rendered":"https:\/\/www.isdi.education\/mx\/conoce-el-dmes\/"},"modified":"2020-12-04T00:00:00","modified_gmt":"2020-12-04T00:00:00","slug":"conoce-el-dmes","status":"publish","type":"post","link":"https:\/\/www.isdi.education\/mx\/blog\/conoce-el-dmes","title":{"rendered":"Conoce el DMES"},"content":{"rendered":"
\n
\n
\n

\n

\n
\n

Por Mauricio Cabrera<\/strong><\/p>\n

Entre los m\u00faltiples desaf\u00edos que se viven en la mayor\u00eda de las industrias a partir del r\u00e1pido crecimiento del ecosistema digital<\/strong> y de la turbulencia econ\u00f3mica mundial, pocas crisis han sido tan conocidas p\u00fablicamente como la de la industria de los medios de comunicaci\u00f3n, que han quedado en medio del boom de las plataformas tecnol\u00f3gicas como grandes jugadores en la guerra por la atenci\u00f3n de los usuarios y los creadores de contenido independientes, que han empezado a llevarse dinero que antes iba a dar a las arcas de los publishers.\u00a0<\/p>\n

Para los medios estos a\u00f1os han significado un cambio de paradigma que exige lo siguiente:1.<\/strong> Replanteamiento del modelo de negocio.<\/p>\n

2. <\/strong>Incorporaci\u00f3n de metodolog\u00edas de an\u00e1lisis y generaci\u00f3n de contenido que permitan eficientar recursos.<\/p>\n

3. <\/strong>Extensi\u00f3n de su presencia en determinadas plataformas para contemplar la realizaci\u00f3n de formatos que hasta antes de esta disrupci\u00f3n no por fuerza estaban en su ADN.<\/p>\n

4.\u00a0<\/strong>Necesidad de entender las posibilidades y amenazas que representa la evoliuci\u00f3n de la inteligencia artificial y las implicaciones que tendr\u00e1 para la generaci\u00f3n de informaci\u00f3n.<\/p>\n

5. <\/strong>Actualizarse en materia de optimizaci\u00f3n de buscadores para atraer nuevos usuarios y posteriormente buscar retenerlos, lo que a su vez requiere un mayor entendimiento respecto al funnel que debe seguirse para poder convertir a un lector ocasional en un lector constante y potencialmente, en un suscriptor.<\/p>\n

6. <\/strong>Ampliar la importancia que los medios le adjudican a la construcci\u00f3n de su propia marca para poder contemplar la generaci\u00f3n de nuevas avenidas de monetizaci\u00f3n y as\u00ed no depender de una sola, lo que incluso hoy sigue ocurriendo frente a la dependencia de la venta publicitaria\u00a0<\/p>\n

A esa lista de factores que pusieron a la industria de los medios en estado de crisis ha de sumarse el que las marcas. Como lo hemos mencionado en anteriores ediciones de este newsletter, han convertido en tendencia la adopci\u00f3n de estrategias de contenido que les permitan gestionar de forma directa a sus propias audiencias sin tener que pasar por esos intermediarios llamados medios de comunicaci\u00f3n.\u00a0<\/p>\n

Cuando se analiza la escena completa queda claro que la de los medios es una industria que est\u00e1 padeciendo los efectos de la disrupci\u00f3n en un baluarte que antes hab\u00eda controlado: la distribuci\u00f3n, y a partir de ello se termin\u00f3 democratizando la generaci\u00f3n de contenido, lo que deriv\u00f3 en m\u00e1s competencia y en una devaluaci\u00f3n o comoditizaci\u00f3n del producto.\u00a0<\/p>\n

Para preparar a tomadores de decisi\u00f3n de los principales medios impresos, radiof\u00f3nicos y digitales en M\u00e9xico, ISDI<\/strong> lanz\u00f3 el Digital Media Executive Seminar (DMES)<\/strong>, programa en el que se explican de principio los fundamentos, herramientas y metodolog\u00edas que van a permitir acelerar, consolidar y desarrollar a los medios de comunicaci\u00f3n del presente, y sobre todo, del futuro.<\/p>\n

La primera edici\u00f3n del DMES<\/strong> re\u00fane a los mejores catedr\u00e1ticos en materia de modelo de negocios, implementaci\u00f3n de metodolog\u00edas \u00e1giles, sistemas de medici\u00f3n, generaci\u00f3n de contenido, adaptaci\u00f3n del marketing a la econom\u00eda period\u00edstica, innovaci\u00f3n y desarrollo de estrategias de conversi\u00f3n y retenci\u00f3n de usuarios.<\/p>\n

Para mayores informes llama al 55 4355 4627.<\/strong><\/h2>\n<\/div><\/div>\n<\/p><\/div>\n<\/section><\/div>\n","protected":false},"excerpt":{"rendered":"

ISDI re\u00fane a l\u00edderes de medios de comunicaci\u00f3n para acelerar su Transformaci\u00f3n Digital<\/p>\n","protected":false},"author":1,"featured_media":19412,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[47],"tags":[],"class_list":["post-19413","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad-digital"],"acf":[],"yoast_head":"\nConoce el DMES<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.isdi.education\/mx\/blog\/conoce-el-dmes\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Conoce el DMES\" \/>\n<meta property=\"og:description\" content=\"ISDI re\u00fane a l\u00edderes de medios de comunicaci\u00f3n para acelerar su Transformaci\u00f3n Digital\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.isdi.education\/mx\/blog\/conoce-el-dmes\" \/>\n<meta property=\"og:site_name\" content=\"ISDI Mexico\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-04T00:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.isdi.education\/mx\/wp-content\/uploads\/sites\/5\/2024\/03\/427-newsletter_headers_diciembre_1_blog_isdi_reune_lideres.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.isdi.education\\\/mx\\\/blog\\\/conoce-el-dmes#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.isdi.education\\\/mx\\\/blog\\\/conoce-el-dmes\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"Conoce el DMES\",\"datePublished\":\"2020-12-04T00:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.isdi.education\\\/mx\\\/blog\\\/conoce-el-dmes\"},\"wordCount\":554,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.isdi.education\\\/mx\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.isdi.education\\\/mx\\\/blog\\\/conoce-el-dmes#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.isdi.education\\\/mx\\\/wp-content\\\/uploads\\\/sites\\\/5\\\/2024\\\/03\\\/427-newsletter_headers_diciembre_1_blog_isdi_reune_lideres.jpg\",\"articleSection\":[\"Actualidad Digital\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.isdi.education\\\/mx\\\/blog\\\/conoce-el-dmes#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.isdi.education\\\/mx\\\/blog\\\/conoce-el-dmes\",\"url\":\"https:\\\/\\\/www.isdi.education\\\/mx\\\/blog\\\/conoce-el-dmes\",\"name\":\"Conoce el DMES\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.isdi.education\\\/mx\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.isdi.education\\\/mx\\\/blog\\\/conoce-el-dmes#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.isdi.education\\\/mx\\\/blog\\\/conoce-el-dmes#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.isdi.education\\\/mx\\\/wp-content\\\/uploads\\\/sites\\\/5\\\/2024\\\/03\\\/427-newsletter_headers_diciembre_1_blog_isdi_reune_lideres.jpg\",\"datePublished\":\"2020-12-04T00:00:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.isdi.education\\\/mx\\\/blog\\\/conoce-el-dmes#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.isdi.education\\\/mx\\\/blog\\\/conoce-el-dmes\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.isdi.education\\\/mx\\\/blog\\\/conoce-el-dmes#primaryimage\",\"url\":\"https:\\\/\\\/www.isdi.education\\\/mx\\\/wp-content\\\/uploads\\\/sites\\\/5\\\/2024\\\/03\\\/427-newsletter_headers_diciembre_1_blog_isdi_reune_lideres.jpg\",\"contentUrl\":\"https:\\\/\\\/www.isdi.education\\\/mx\\\/wp-content\\\/uploads\\\/sites\\\/5\\\/2024\\\/03\\\/427-newsletter_headers_diciembre_1_blog_isdi_reune_lideres.jpg\",\"width\":600,\"height\":400,\"caption\":\"Conoce el DMES\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.isdi.education\\\/mx\\\/blog\\\/conoce-el-dmes#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/www.isdi.education\\\/mx\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Conoce el DMES\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.isdi.education\\\/mx\\\/#website\",\"url\":\"https:\\\/\\\/www.isdi.education\\\/mx\\\/\",\"name\":\"ISDI Mexico\",\"description\":\"Descubre la formaci\u00f3n que te abrir\u00e1 las puertas a la era digital. Entra a formar parte de la primera escuela de negocios y direcci\u00f3n nativa digital.\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.isdi.education\\\/mx\\\/#organization\"},\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.isdi.education\\\/mx\\\/#organization\",\"name\":\"ISDI Mexico\",\"url\":\"https:\\\/\\\/www.isdi.education\\\/mx\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.isdi.education\\\/mx\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.isdi.education\\\/mx\\\/wp-content\\\/uploads\\\/sites\\\/5\\\/2023\\\/12\\\/logoISDI-blanco.svg\",\"contentUrl\":\"https:\\\/\\\/www.isdi.education\\\/mx\\\/wp-content\\\/uploads\\\/sites\\\/5\\\/2023\\\/12\\\/logoISDI-blanco.svg\",\"width\":79,\"height\":100,\"caption\":\"ISDI Mexico\"},\"image\":{\"@id\":\"https:\\\/\\\/www.isdi.education\\\/mx\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"\",\"url\":\"https:\\\/\\\/www.isdi.education\\\/mx\\\/author\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Conoce el DMES","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.isdi.education\/mx\/blog\/conoce-el-dmes","og_locale":"es_MX","og_type":"article","og_title":"Conoce el DMES","og_description":"ISDI re\u00fane a l\u00edderes de medios de comunicaci\u00f3n para acelerar su Transformaci\u00f3n Digital","og_url":"https:\/\/www.isdi.education\/mx\/blog\/conoce-el-dmes","og_site_name":"ISDI Mexico","article_published_time":"2020-12-04T00:00:00+00:00","og_image":[{"width":600,"height":400,"url":"https:\/\/www.isdi.education\/mx\/wp-content\/uploads\/sites\/5\/2024\/03\/427-newsletter_headers_diciembre_1_blog_isdi_reune_lideres.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.isdi.education\/mx\/blog\/conoce-el-dmes#article","isPartOf":{"@id":"https:\/\/www.isdi.education\/mx\/blog\/conoce-el-dmes"},"author":{"name":"","@id":""},"headline":"Conoce el DMES","datePublished":"2020-12-04T00:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/www.isdi.education\/mx\/blog\/conoce-el-dmes"},"wordCount":554,"commentCount":0,"publisher":{"@id":"https:\/\/www.isdi.education\/mx\/#organization"},"image":{"@id":"https:\/\/www.isdi.education\/mx\/blog\/conoce-el-dmes#primaryimage"},"thumbnailUrl":"https:\/\/www.isdi.education\/mx\/wp-content\/uploads\/sites\/5\/2024\/03\/427-newsletter_headers_diciembre_1_blog_isdi_reune_lideres.jpg","articleSection":["Actualidad Digital"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.isdi.education\/mx\/blog\/conoce-el-dmes#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.isdi.education\/mx\/blog\/conoce-el-dmes","url":"https:\/\/www.isdi.education\/mx\/blog\/conoce-el-dmes","name":"Conoce el DMES","isPartOf":{"@id":"https:\/\/www.isdi.education\/mx\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.isdi.education\/mx\/blog\/conoce-el-dmes#primaryimage"},"image":{"@id":"https:\/\/www.isdi.education\/mx\/blog\/conoce-el-dmes#primaryimage"},"thumbnailUrl":"https:\/\/www.isdi.education\/mx\/wp-content\/uploads\/sites\/5\/2024\/03\/427-newsletter_headers_diciembre_1_blog_isdi_reune_lideres.jpg","datePublished":"2020-12-04T00:00:00+00:00","breadcrumb":{"@id":"https:\/\/www.isdi.education\/mx\/blog\/conoce-el-dmes#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.isdi.education\/mx\/blog\/conoce-el-dmes"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.isdi.education\/mx\/blog\/conoce-el-dmes#primaryimage","url":"https:\/\/www.isdi.education\/mx\/wp-content\/uploads\/sites\/5\/2024\/03\/427-newsletter_headers_diciembre_1_blog_isdi_reune_lideres.jpg","contentUrl":"https:\/\/www.isdi.education\/mx\/wp-content\/uploads\/sites\/5\/2024\/03\/427-newsletter_headers_diciembre_1_blog_isdi_reune_lideres.jpg","width":600,"height":400,"caption":"Conoce el DMES"},{"@type":"BreadcrumbList","@id":"https:\/\/www.isdi.education\/mx\/blog\/conoce-el-dmes#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.isdi.education\/mx\/"},{"@type":"ListItem","position":2,"name":"Conoce el DMES"}]},{"@type":"WebSite","@id":"https:\/\/www.isdi.education\/mx\/#website","url":"https:\/\/www.isdi.education\/mx\/","name":"ISDI Mexico","description":"Descubre la formaci\u00f3n que te abrir\u00e1 las puertas a la era digital. Entra a formar parte de la primera escuela de negocios y direcci\u00f3n nativa digital.","publisher":{"@id":"https:\/\/www.isdi.education\/mx\/#organization"},"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.isdi.education\/mx\/#organization","name":"ISDI Mexico","url":"https:\/\/www.isdi.education\/mx\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.isdi.education\/mx\/#\/schema\/logo\/image\/","url":"https:\/\/www.isdi.education\/mx\/wp-content\/uploads\/sites\/5\/2023\/12\/logoISDI-blanco.svg","contentUrl":"https:\/\/www.isdi.education\/mx\/wp-content\/uploads\/sites\/5\/2023\/12\/logoISDI-blanco.svg","width":79,"height":100,"caption":"ISDI Mexico"},"image":{"@id":"https:\/\/www.isdi.education\/mx\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"","url":"https:\/\/www.isdi.education\/mx\/author"}]}},"_links":{"self":[{"href":"https:\/\/www.isdi.education\/mx\/wp-json\/wp\/v2\/posts\/19413","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.isdi.education\/mx\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.isdi.education\/mx\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.isdi.education\/mx\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.isdi.education\/mx\/wp-json\/wp\/v2\/comments?post=19413"}],"version-history":[{"count":0,"href":"https:\/\/www.isdi.education\/mx\/wp-json\/wp\/v2\/posts\/19413\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.isdi.education\/mx\/wp-json\/wp\/v2\/media\/19412"}],"wp:attachment":[{"href":"https:\/\/www.isdi.education\/mx\/wp-json\/wp\/v2\/media?parent=19413"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.isdi.education\/mx\/wp-json\/wp\/v2\/categories?post=19413"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.isdi.education\/mx\/wp-json\/wp\/v2\/tags?post=19413"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}