{"id":19395,"date":"2021-01-29T00:00:00","date_gmt":"2021-01-29T00:00:00","guid":{"rendered":"https:\/\/www.isdi.education\/mx\/clubhouse-como-nueva-herramienta-de-networking-en-2021\/"},"modified":"2021-01-29T00:00:00","modified_gmt":"2021-01-29T00:00:00","slug":"clubhouse-como-nueva-herramienta-de-networking-en-2021","status":"publish","type":"post","link":"https:\/\/www.isdi.education\/mx\/blog\/clubhouse-como-nueva-herramienta-de-networking-en-2021","title":{"rendered":"CLUBHOUSE como nueva herramienta de networking en 2021"},"content":{"rendered":"
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Por Mauricio Cabrera<\/strong><\/p>\n

Clubhouse, la plataforma que permite organizar salas de audio en vivo, contin\u00faa convirti\u00e9ndose en la nueva forma predilecta para establecer contactos de cualquier parte del mundo y en m\u00faltiples industrias y especialidades. En materia de negocios, las conversaciones y contactos son variados: van de lo m\u00e1s alto (inversionistas con casos de \u00e9xito probados), hasta quienes realizan un trabajo en el d\u00eda a d\u00eda para hacer realidad un proyecto que sin ellos no podr\u00eda verse m\u00e1s que a mil metros de altura.Si bien Twitter<\/strong> est\u00e1 dando pasos agresivos para aniquilar el impacto de Clubhouse<\/strong> antes de que \u00e9ste sea demasiado grande (hoy ronda los 600 mil usuarios registrados), por ahora es innegable el \u201chype\u201d que se ha generado detr\u00e1s de una plataforma que pronto comenzar\u00e1 a habilitar herramientas que permitir\u00e1n a los creadores de contenido (speakers en lo que respecta a Clubhouse), monetizar a trav\u00e9s de \u201ctips\u201d, es decir, aportaciones de los usuarios como reconocimiento al valor agregado ofrecido por quienes est\u00e1n en el escenario virtual.\u00a0<\/p>\n

Si quieres desarrollar una red de contactos en poco tiempo a trav\u00e9s de Clubhouse te recomendamos lo primero:\u00a0<\/p>\n

1. Tener alg\u00fan dispositivo con sistema iOS<\/strong><\/h3>\n

Los fundadores han anunciado que ya se encuentran deasarrollando una app para Android. Si eres Team Android, por ahora no podr\u00e1s utilizar la aplicaci\u00f3n.<\/p>\n

2. Ir al buscador y teclear una palabra que refiera espec\u00edficamente a lo que t\u00fa haces<\/strong><\/h3>\n

Por ejemplo: podcaster, periodista, emprendedor. Se escucha bastante b\u00e1sico, pero dado que la comunidad se encuentra en etapa temprana existe un h\u00e1bito de dar follow back cuando se tienen intereses comunes. Esta pr\u00e1ctica de forma natural dejar\u00e1 de producirse una vez que se masifique el n\u00famero de usuarios en Latinoam\u00e9rica\u00a0<\/p>\n

3. Participen en rooms con tem\u00e1ticas semejantes a su especialidad<\/strong><\/h3>\n

Aunque en exceso representa una alta dosis de hard sell (lo que hoy de por s\u00ed ocurre), no hay mejor t\u00e9cnica para desarrollar una red de contactos y ganar followers que tener participaciones que agreguen valor, que sean concisas, directas y que siempre manifiesten una intenci\u00f3n determinada.\u00a0<\/p>\n

4. Organiza rooms con temas espec\u00edficos<\/strong><\/h3>\n

En la \u201cagenda\u201d de Clubhouse: a lo largo de estas semanas he podido comprobar que la calidad de los rooms y el valor agregado est\u00e1n directamente relacionados a la especificidad con que se presenten las conversaciones.\u00a0<\/p>\n

En un principio, Clubhouse era un ir y venir hacia las mismas interrogantes y respuestas en Latinoam\u00e9rica. Dado que la comunicaci\u00f3n se produce en los intervalos naturales de la radio, donde la audiencia llega y se va en cualquier momento, no ofrecer un tema particular sino abordar tem\u00e1ticas generales termina provocando que el hilo de la pl\u00e1tica se pierda, derivando en que las mismas necesidades aparezcan en momentos diversos, evita que la conversaci\u00f3n fluya y que se termine de agregar valor m\u00e1s all\u00e1 de las frequently asked questions.\u00a0<\/p>\n

Al momento de organizar los rooms es importante identificar un horario que te funcione y que seas reiterativo en estos horarios, como si se tratara de un programa de radio o de televisi\u00f3n, o incluso de un canal de YouTube. La certeza en el horario provoca que la gente perciba asistir a tu rooom en un h\u00e1bito que forma parte de su vida cotidiana.\u00a0<\/p>\n

5. Recurre a invitados especiales<\/strong><\/h3>\n

Si bien es atractivo que muchas personas puedan subir al escenario, la especificidad puede complementarse con autoridades en el tema que cubras, de modo que la audiencia de esa persona tendr\u00e1 la oportunidad de conocerte y as\u00ed construir\u00e1s un c\u00edrculo virtuoso en el que permites que personas talentosas conecten con nuevos seguidores y tambi\u00e9n te beneficias en un aspecto personal.\u00a0<\/p>\n

Como en cada plataforma, la ventana para crecer aceleradamente ser\u00e1 breve, as\u00ed que m\u00e1s vale que hagas lo posible por recibir una invitaci\u00f3n.<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/section><\/div>\n","protected":false},"excerpt":{"rendered":"

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