{"id":14584,"date":"2021-01-19T00:00:00","date_gmt":"2021-01-19T00:00:00","guid":{"rendered":"https:\/\/www.isdi.education\/es\/madrid-futuro-e-isdi-foundation\/"},"modified":"2024-04-23T09:48:46","modified_gmt":"2024-04-23T09:48:46","slug":"madrid-futuro-e-isdi-foundation","status":"publish","type":"post","link":"https:\/\/www.isdi.education\/es\/blog\/madrid-futuro-e-isdi-foundation","title":{"rendered":"Digitalizaci\u00f3n de bares y restaurantes en Madrid"},"content":{"rendered":"<div id=\"07M-wysiwyg-1\" class=\"07M-wysiwyg anchor--link \" data-anchor-content>\n<section class=\"wysiwyg mb-xl\">\n<div class=\"wrapper wrapper--small\">\n<p class=\"t-small mb-xs\">\n<div class=\"wysiwyg__content\">\n<div>Martes, 19 Enero, 2021<\/p>\n<p><strong>Madrid Futuro <\/strong>ha presentado hoy <strong>La Barra Digital<\/strong> (www.labarradigital.com), una plataforma que pretende convertirse en una pieza clave en el proceso de digitalizaci\u00f3n de la hosteler\u00eda madrile\u00f1a y que apoyar\u00e1 a un sector especialmente afectado por la pandemia, cuyos ingresos se han reducido en m\u00e1s de un 50% desde el mes de marzo.<\/p>\n<p>El programa de Madrid Futuro, asociaci\u00f3n creada el pasado mes de julio y que cuenta con m\u00e1s de 70 empresas e instituciones de referencia para reactivar la ciudad, se centra en apoyar al sector en un momento dif\u00edcil debido a factores como las limitaciones de movilidad y aforo o los cambios en los patrones de consumo, a trav\u00e9s del apoyo directo para impulsar la presencia en internet, implantar soluciones para la entrega a domicilio o la gesti\u00f3n de reservas y pagos.<\/p>\n<p><strong>La Barra Digital<\/strong> se basa en tres pilares fundamentales. En primer lugar, p\u00edldoras de v\u00eddeos formativos desarrolladas por profesionales del sector que describen de forma \u00e1gil y sencilla los elementos que tiene que conocer el hostelero para digitalizarse. En segundo lugar, asesoramiento personalizado a trav\u00e9s de m\u00e1s de 500 voluntarios digitales de <strong>ISDI Foundation<\/strong> que los guiar\u00e1n durante todo el proceso; y en tercer lugar, beneficios exclusivos como descuentos en las principales plataformas del sector: Glovo, CoverManager, Stuart, Deliveroo o ToGoodToGo entre otras, as\u00ed como la puesta en marcha de 500 p\u00e1ginas web gratuitas en negocios de la ciudad.\u00a0<\/p>\n<p>La iniciativa apoyar\u00e1 a m\u00e1s de 10.000 negocios de la ciudad y tendr\u00e1 impacto en m\u00e1s de 5.000 puestos de trabajo. Fiel a la vocaci\u00f3n de uni\u00f3n de la sociedad civil con la que naci\u00f3 Madrid Futuro, esta iniciativa ha contado con la colaboraci\u00f3n de las asociaciones del sector, en representaci\u00f3n de m\u00e1s de 30.000 negocios de Madrid, reconocidos chefs y expertos gastron\u00f3micos; adem\u00e1s de entidades p\u00fablicas, como el Ayuntamiento de la capital, y privadas, tales como ISDI, Mahou San Miguel y Banco Santander. Una uni\u00f3n de actores que pretenden dar una respuesta integral que proteja y ayude al sector a mantenerse y a generar nuevas oportunidades de negocio.<\/p>\n<p>La presentaci\u00f3n, celebrada en el Mercado de Chamber\u00ed, ha corrido a cargo del presidente de Madrid Futuro, <strong>Manuel Bret\u00f3n<\/strong>; el alcalde de Madrid, <strong>Jos\u00e9 Luis Mart\u00ednez-Almeida<\/strong>, y la vicealcaldesa de Madrid, <strong>Bego\u00f1a Villac\u00eds<\/strong>. Adem\u00e1s, han intervenido por parte de las empresas colaboradoras, <strong>Pepa Mu\u00f1oz<\/strong>, presidenta de FACYRE; <strong>Eduardo Petrossi<\/strong>, consejero delegado de Mahou San Miguel; <strong>Luis Isasi<\/strong>, presidente de Santander Espa\u00f1a; y <strong>Rodrigo Miranda<\/strong>,\u00a0director general de ISDI.\u00a0<\/p>\n<p>Para Manuel Bret\u00f3n, presidente de Madrid Futuro,\u00a0\u201cLa Barra Digital se enmarca dentro del esfuerzo de Madrid Futuro y sus socios para mitigar el impacto que la actual pandemia ha tenido sobre nuestras peque\u00f1as y medianas empresas, siendo el sector de la hosteler\u00eda uno de los m\u00e1s castigados. Desde Madrid Futuro queremos dar una soluci\u00f3n integral y efectiva para que nuestros bares y restaurantes sigan siendo los espacios de encuentro que caracterizan nuestra forma de ver y vivir la ciudad\u201d.<\/p>\n<p>Por su parte, el alcalde de Madrid, Jos\u00e9 Luis Mart\u00ednez-Almeida, ha asegurado que \u201cel Ayuntamiento de Madrid, a trav\u00e9s de esta iniciativa p\u00fablico-privada desarrollada por Madrid Futuro, pretende aunar esfuerzos y recursos para fomentar la recuperaci\u00f3n de Madrid y su tejido productivo\u201d.<\/p>\n<p>En este sentido, Bego\u00f1a Villac\u00eds ha querido resaltar que \u201cMadrid es una gran ciudad, con una cultura y gastronom\u00eda de reconocimiento internacional. Ahora es el momento de seguir apostando por estos pilares para que Madrid contin\u00fae siendo la capital cosmopolita que siempre ha sido.\u201d<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/section><\/div>\n","protected":false},"excerpt":{"rendered":"<p>La Barra Digital, ideada por un grupo de voluntarios digitales de ISDI Foundation, dar\u00e1 soporte al hostelero a trav\u00e9s de formaci\u00f3n, apoyo directo y personalizado, y beneficios exclusivos como descuentos en las principales apps o p\u00e1ginas web gratuitas<\/p>\n","protected":false},"author":23,"featured_media":14583,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-14584","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-isdi"],"acf":{"photo_gallery":{"galeria":[[]]}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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