{"id":14478,"date":"2014-02-25T00:00:00","date_gmt":"2014-02-25T00:00:00","guid":{"rendered":"https:\/\/www.isdi.education\/es\/infografia-publicidad-en-internet\/"},"modified":"2024-04-23T06:38:49","modified_gmt":"2024-04-23T06:38:49","slug":"infografia-publicidad-en-internet","status":"publish","type":"post","link":"https:\/\/www.isdi.education\/es\/blog\/infografia-publicidad-en-internet","title":{"rendered":"Infograf\u00eda: Publicidad en Internet"},"content":{"rendered":"<div id=\"07M-wysiwyg-1\" class=\"07M-wysiwyg anchor--link \" data-anchor-content>\n<section class=\"wysiwyg mb-xl\">\n<div class=\"wrapper wrapper--small\">\n<div class=\"wysiwyg__content\">\n<div>\n<p><strong>Internet<\/strong> se ha convertido en un <strong>medio indispensable<\/strong> para aquellas marcas que quieran seguir estando en la mente de los consumidores. Cada vez se da m\u00e1s importancia a la presencia en <strong>Redes Sociales<\/strong>, blogs, motores de b\u00fasqueda\u2026 Sin embargo, la publicidad convencional tambi\u00e9n sigue siendo importante en este nuevo medio.Un reciente estudio de <strong>IAB<\/strong>, ha revelado, entre otras cosas, que Internet es considerado el medio m\u00e1s adecuado para <strong>conocer informaci\u00f3n<\/strong> sobre una marca, producto o servicio nuevos, as\u00ed como para obtener informaci\u00f3n sobre una marca, producto o servicio ya conocidos. Adem\u00e1s, Internet se ha convertido en el <strong>medio m\u00e1s cre\u00edble para los usuarios<\/strong>, m\u00e1s de un punto por encima de los peri\u00f3dicos, radios y televisiones en soporte convencional.En medio de este <strong>panorama digital<\/strong>, con un alto poder de prescripci\u00f3n y con la mayor credibilidad, nos encontramos con la publicidad. Los potenciales consumidores, consideran a Internet <strong>menos intrusivo<\/strong> que otros medios. En este sentido, 6 de cada 10 usuarios consideran a la televisi\u00f3n el medio con mayor nivel de intrusismo publicitario, frente a los <strong>2 de cada 10 que consideran intrusiva la publicidad en Internet<\/strong>. Todo esto favorece la predisposici\u00f3n del usuario a recibir informaci\u00f3n sobre las marcas, algo que no suele ocurrir cuando se sienta delante del televisor.Pero estas cifras van m\u00e1s all\u00e1: el nivel de interactuaci\u00f3n de los usuarios es considerablemente elevado cuando hablamos de la Red: 9 de cada 10 internautas prestan atenci\u00f3n alguna vez a los anuncios en Internet; ocho de cada diez, adem\u00e1s, <strong>comparten con sus amigos anuncios online<\/strong>. Por otro lado, casi <strong>el 90% de los internautas ampl\u00eda la informaci\u00f3n<\/strong> despu\u00e9s de haber visto la publicidad, lo que favorece la conversi\u00f3n final en clientes.Por \u00faltimo, las mujeres se sit\u00faan en el primer puesto de la interacci\u00f3n: m\u00e1s de un 20% se registra o apunta en promociones de forma habitual y el colectivo aventaja en dos puntos a los hombres cuando se trata de aportar sus propias opiniones en Internet.Si te gustar\u00eda conocer todos los medios de publicidad y ser capaz de dirigir y coordinar equipos en medios de publicidad online para poder llegar a m\u00e1s usuarios con tu marca, inf\u00f3rmate de nuestro <strong>Master en Digital Media Planner<\/strong>.\u00a0<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/section><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Internet se ha convertido en un medio indispensable para aquellas marcas que quieran seguir estando en la mente de los consumidores. Cada vez se da m\u00e1s importancia a la presencia en Redes Sociales, blogs, motores de b\u00fasqueda\u2026 Sin embargo, la publicidad convencional tambi\u00e9n sigue siendo importante en este nuevo medio.Un reciente estudio de IAB, ha&#8230;<\/p>\n","protected":false},"author":23,"featured_media":14477,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[44],"tags":[],"class_list":["post-14478","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital"],"acf":{"photo_gallery":{"galeria":[[]]}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Infograf\u00eda: Publicidad en Internet - ISDI Espa\u00f1a<\/title>\n<meta name=\"description\" content=\"Estar presente mediante publicidad en Internet es una estrategia cada vez m\u00e1s popular entre las empresas para aumentar su notoriedad y atraer clientes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.isdi.education\/es\/blog\/infografia-publicidad-en-internet\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Infograf\u00eda: Publicidad en Internet - 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