{"id":14442,"date":"2014-06-27T00:00:00","date_gmt":"2014-06-27T00:00:00","guid":{"rendered":"https:\/\/www.isdi.education\/es\/es-ratio-de-texto\/"},"modified":"2024-06-03T06:32:02","modified_gmt":"2024-06-03T06:32:02","slug":"es-ratio-de-texto","status":"publish","type":"post","link":"https:\/\/www.isdi.education\/es\/blog\/es-ratio-de-texto","title":{"rendered":"\u00bfQu\u00e9 es el ratio de texto?"},"content":{"rendered":"<div id=\"07M-wysiwyg-1\" class=\"07M-wysiwyg anchor--link \" data-anchor-content=\"\">\n<section class=\"wysiwyg mb-xl\">\n<div class=\"wrapper wrapper--small\">\n<div class=\"wysiwyg__content\">\n<div>\n<p>El ratio de texto refleja el porcentaje de texto real que hay en una p\u00e1gina web con respecto a la totalidad de c\u00f3digo HTML. As\u00ed, si de cada 100KB tenemos 25KB de texto y 75KB de c\u00f3digo, im\u00e1genes, v\u00eddeos o etiquetas, tendr\u00edamos un <strong>ratio del 25%.<\/strong> Precisamente, gran parte de expertos aconseja un ratio igual o mayor a este porcentaje, no debiendo ser <strong>en ning\u00fan caso inferior al 15%<\/strong>.<\/p>\n<p>Pero, \u00bf<strong>por qu\u00e9 es importante<\/strong> esta medida?<\/p>\n<p>Porque buscadores como Google o Yahoo suelen <strong>penalizar a aquellas p\u00e1ginas con un ratio de texto inferior<\/strong>, ya que consideran que el contenido de las mismas ser\u00e1 un contenido pobre y que, en todo caso, estar\u00e1 poco optimizado.<\/p>\n<p>Adem\u00e1s, se cree que, con las \u00faltimas actualizaciones del algoritmo de Google, este ratio ha ganado incluso importancia en el <strong>posicionamiento SEO<\/strong>. Sin embargo, son todo suposiciones, ya que, aunque se intuyen, nadie conoce a la perfecci\u00f3n los m\u00e1s de 200 factores que influyen en \u00e9l.<\/p>\n<p>Si quieres calcular cu\u00e1l es el ratio de texto de tu p\u00e1gina\/s, sitios como <strong>Woorank<\/strong> te permitir\u00e1n medir este y otros factores que influyen en el posicionamiento org\u00e1nico.<\/p>\n<p><strong>\u00bfQuieres incrementar este ratio?<\/strong> Intenta mejorarlo a\u00f1adiendo m\u00e1s texto o, preferiblemente, <strong>simplificando el HTML de tu site<\/strong>. Trata tambi\u00e9n de <strong>evitar el abuso de Javascript<\/strong> y acost\u00fambrate, como te comentamos ayer, a transcribir la informaci\u00f3n de im\u00e1genes y de v\u00eddeos.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>El ratio de texto refleja el porcentaje de texto real que hay en una p\u00e1gina web con respecto a la totalidad de c\u00f3digo HTML. As\u00ed, si de cada 100KB tenemos 25KB de texto y 75KB de c\u00f3digo, im\u00e1genes, v\u00eddeos o etiquetas, tendr\u00edamos un ratio del 25%. Precisamente, gran parte de expertos aconseja un ratio igual&#8230;<\/p>\n","protected":false},"author":23,"featured_media":24307,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[44],"tags":[],"class_list":["post-14442","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital"],"acf":{"photo_gallery":{"galeria":[[]]}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfQu\u00e9 es el ratio de texto? - ISDI Espa\u00f1a<\/title>\n<meta name=\"description\" content=\"Te ense\u00f1amos la importancia de tener un ratio de texto equilibrado en tu HTML para mejorar el posicionamiento SEO de una p\u00e1gina web.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.isdi.education\/es\/blog\/es-ratio-de-texto\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 es el ratio de texto? 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