{"id":14397,"date":"2015-03-25T00:00:00","date_gmt":"2015-03-25T00:00:00","guid":{"rendered":"https:\/\/www.isdi.education\/es\/como-crear-landing-page-instapage\/"},"modified":"2024-04-23T06:21:09","modified_gmt":"2024-04-23T06:21:09","slug":"como-crear-landing-page-instapage","status":"publish","type":"post","link":"https:\/\/www.isdi.education\/es\/blog\/como-crear-landing-page-instapage","title":{"rendered":"C\u00f3mo crear una Landing Page con Instapage"},"content":{"rendered":"<div id=\"07M-wysiwyg-1\" class=\"07M-wysiwyg anchor--link \" data-anchor-content=\"\">\n<section class=\"wysiwyg mb-xl\">\n<div class=\"wrapper wrapper--small\">\n<div class=\"wysiwyg__content\">\n<div>\n<p>Las <strong>Landing Pages<\/strong>, p\u00e1ginas de aterrizaje en espa\u00f1ol, son p\u00e1ginas web creadas especialmente para recibir visitantes, son p\u00e1ginas de bienvenida a las que normalmente los usuarios llegan despu\u00e9s de haber hecho clic en un anuncio o banner situado en otro sitio web. Su principal funci\u00f3n es la de explicar con mayor detalle el producto o servicio que se est\u00e1 promocionando, adem\u00e1s de conseguir <strong>leads<\/strong> o suscriptores. De ah\u00ed la importancia de que tu <strong>eCommerce<\/strong> de prioridad a las este tipo de p\u00e1ginas, desarrollando una espec\u00edfica para cada producto o servicio.<\/p>\n<p>La estructura de toda <strong>Landing Page<\/strong> debe contar con una serie de puntos imprescindibles: dise\u00f1o atractivo y agradable, tener presente el clic to action, palabras claves, formulario de contacto, etc. Pero no te agobies, cuentas con un aliado,\u00a0<strong>Instapage<\/strong>.<\/p>\n<p>Con <strong>Instapage<\/strong> crear\u00e1s tu <strong>Landing Page<\/strong>\u00a0en cuesti\u00f3n de minutos, ofreci\u00e9ndote infinidad de plantillas orientadas al objetivo de toda <strong>landing page<\/strong>.<\/p>\n<p>\u00bfC\u00f3mo funciona <strong>Instapage<\/strong>?<\/p>\n<p>1. Para comenzar entra en su web, haz clic en \u201cBuild my page now\u201d y reg\u00edstrate:<\/p>\n<p>2. Selecciona la plantilla que m\u00e1s se ajuste a tu objetivo final:<\/p>\n<p>Como ves, <strong>Instapage<\/strong> te ofrece diferentes tipos de dise\u00f1os\u00a0en funci\u00f3n del resultado que quieras obtener con tu p\u00e1gina. Si te fijas en la imagen puedes ver cada opci\u00f3n que te facilita pinchando en la barra lateral izquierda, estas son las opciones: <strong>generaci\u00f3n de leads<\/strong>, las llamadas de atenci\u00f3n, <strong>landing page<\/strong> especiales para <strong>webinar<\/strong>, <strong>landing<\/strong> espec\u00edficas para una <strong>App<\/strong> y la \u00faltima espec\u00edfica para dar las gracias.<\/p>\n<p>En el caso de que quieras empezar de cero,\u00a0<strong>Instapage<\/strong> tambi\u00e9n te da la opci\u00f3n de elegir una plantilla en blanco con la que podr\u00e1s explotar al m\u00e1ximo tu creatividad.<\/p>\n<p>Una vez que elijas una plantilla dale nombre y comienza a editar.<\/p>\n<p>3. Edita tu plantilla:<\/p>\n<p>La barra de navegaci\u00f3n te permite incluir un<strong> A\/B testing<\/strong> para ver que dise\u00f1o funciona mejor, te permite visualizar tu dise\u00f1o\u00a0en formato mobile o escritorio, tambi\u00e9n te permite realizar ajustes para optimizar el <strong>SEO<\/strong>, mejorar el fondo de la landing, la letra, etc., y a\u00f1adir todo tipo de elementos: fotos, v\u00eddeos, botones, formularios, etc.<\/p>\n<p>4. Por \u00faltimo, sube tu <strong>Landing Page<\/strong>:<\/p>\n<p>Una vez publicada tu p\u00e1gina, Instapage te ofrece seguir las estad\u00edsticas que tu <strong style=\"font-size: 0.923em;line-height: 1.5em\">Landing<\/strong>\u00a0est\u00e1 teniendo.<\/p>\n<p>Pru\u00e9bala y cu\u00e9ntanos que te ha parecido la experiencia, si te ha parecido positiva y quieres conocer m\u00e1s herramientas y estrategias del mundo del <strong>marketing digital<\/strong> f\u00f3rmate con nosotros \u00a0con nuestro <strong>M\u00e1ster en Marketing Digital<\/strong>, \u00bfa qu\u00e9 esperas?<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Las Landing Pages, p\u00e1ginas de aterrizaje en espa\u00f1ol, son p\u00e1ginas web creadas especialmente para recibir visitantes, son p\u00e1ginas de bienvenida a las que normalmente los usuarios llegan despu\u00e9s de haber hecho clic en un anuncio o banner situado en otro sitio web. Su principal funci\u00f3n es la de explicar con mayor detalle el producto o&#8230;<\/p>\n","protected":false},"author":23,"featured_media":14396,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[39],"tags":[],"class_list":["post-14397","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce"],"acf":{"photo_gallery":{"galeria":[[]]}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u00f3mo crear una Landing Page con Instapage - ISDI Espa\u00f1a<\/title>\n<meta name=\"description\" content=\"Te ense\u00f1amos a crear tu landing page con la herramienta InstaPage de una manera sencilla. 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