{"id":14376,"date":"2017-10-09T00:00:00","date_gmt":"2017-10-09T00:00:00","guid":{"rendered":"https:\/\/www.isdi.education\/es\/que-es-graph-search-de-facebook\/"},"modified":"2024-04-22T15:21:21","modified_gmt":"2024-04-22T15:21:21","slug":"que-es-graph-search-de-facebook","status":"publish","type":"post","link":"https:\/\/www.isdi.education\/es\/blog\/que-es-graph-search-de-facebook","title":{"rendered":"Graph Search de Facebook"},"content":{"rendered":"<div id=\"07M-wysiwyg-1\" class=\"07M-wysiwyg anchor--link \" data-anchor-content>\n<section class=\"wysiwyg mb-xl\">\n<div class=\"wrapper wrapper--small\">\n<p class=\"t-small mb-xs\">\n<div class=\"wysiwyg__content\">\n<div>\n<p>El Graph Search es un buscador avanzado que ofrece la red social para conocer m\u00e1s de nuestros amigos o de p\u00e1ginas, grupos y noticias en general.<\/p>\n<h3><strong>\u00bfC\u00f3mo se activa el Graph Search?<\/strong><\/h3>\n<p>Para activar y utilizar el Graph Search tan s\u00f3lo tienes que poner tu perfil de Facebook en ingl\u00e9s y autom\u00e1ticamente tu buscador habitual se convertir\u00e1 en avanzado.<\/p>\n<h3><strong>\u00bfC\u00f3mo funciona el Graph Search?<\/strong><\/h3>\n<p>Una vez que tienes tu perfil en ingl\u00e9s tan s\u00f3lo tendr\u00e1s que usar f\u00f3rmulas de b\u00fasquedas.\u00a0<\/p>\n<p>Interests liked by people who like ISDIpages liked by people who like ISDIPages liked by men who like ISDIPages liked by women who like ISDI<\/p>\n<p>Recuerda que puedes cambiar \u201cISDI\u201d por el nombre de tu p\u00e1gina de fans o la de tu competencia.<\/p>\n<p>Hay otras f\u00f3rmulas interesantes que podr\u00edas utilizar para conocer m\u00e1s de tu audiencia o la de tu competencia:<\/p>\n<p>Pages Liked By Employees of \u201cempresa\u201d\u00a0Ejemplo:\u00a0Pages Liked By Employees of IBMPages liked by people over the age of 30 who like vilma nu\u00f1ez (Aqu\u00ed la idea es filtrar intereses seg\u00fan edades).Pages Liked by \u201ccargos empresas\u201d Ejemplo: Pages Liked by ceo o\u00a0Pages Liked by directorsGroups joined by people who like vilma nu\u00f1ezpages liked by people who live in Miami (Puedes cambiar Miami por otra ciudad o pa\u00eds)<\/p>\n<p>Lo interesante es que el Graph Search NO es solo para uso profesional, tambi\u00e9n puedes usarlo para obtener m\u00e1s datos sobre tus amigos y familiares.<\/p>\n<h3><strong>\u00bfPara qu\u00e9 sirve el Graph Search?<\/strong><\/h3>\n<p>Dos usos\u00a0imprescindibles si quieres aumentar conversiones.<\/p>\n<p>1. Creaci\u00f3n de Buyer Persona.\u00a0Al poder extraer los intereses de los fans de una p\u00e1gina o las otras p\u00e1ginas que siguen estos fans podemos crear un Buyer Persona y confirmar si realmente estamos teniendo una comunidad af\u00edn. En el 90% de nuestras auditor\u00edas los fans de la p\u00e1gina no corresponden al Buyer Persona oficial de la marca y toca invertir en captar fans afines.<\/p>\n<p>2. Extracci\u00f3n de intereses para campa\u00f1as de Facebook.\u00a0Segmentar una campa\u00f1a de Facebook puede ser dif\u00edcil cuando no tenemos experiencia. Sin embargo, si usamos el Graph Search y Audience Insights de Facebook Ads podemos conocer m\u00e1s de nuestras p\u00e1ginas o de la competencia.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/section><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Graph Search es un buscador avanzado que ofrece Facebook para conocer m\u00e1s de nuestros amigos o de p\u00e1ginas, grupos y noticias en general.<\/p>\n","protected":false},"author":23,"featured_media":14375,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[44],"tags":[],"class_list":["post-14376","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital"],"acf":{"photo_gallery":{"galeria":[[]]}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Graph Search de Facebook - ISDI Espa\u00f1a<\/title>\n<meta name=\"description\" content=\"\u00bfSabes lo que es Graph Search de Facebook? 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