{"id":14221,"date":"2017-05-22T00:00:00","date_gmt":"2017-05-22T00:00:00","guid":{"rendered":"https:\/\/www.isdi.education\/es\/netflix-y-el-big-data-caso-de-exito-house-cards\/"},"modified":"2024-04-26T17:21:10","modified_gmt":"2024-04-26T17:21:10","slug":"netflix-y-el-big-data-caso-de-exito-house-cards","status":"publish","type":"post","link":"https:\/\/www.isdi.education\/es\/blog\/netflix-y-el-big-data-caso-de-exito-house-cards","title":{"rendered":"Netflix y el Big Data"},"content":{"rendered":"<div id=\"07M-wysiwyg-1\" class=\"07M-wysiwyg anchor--link \" data-anchor-content=\"\">\n<section class=\"wysiwyg mb-xl\">\n<div class=\"wrapper wrapper--small\">\n<div class=\"wysiwyg__content\">\n<div>\n<p>\u00bfC\u00f3mo asegurar el \u00e9xito de un producto incluso antes de haberlo lanzado?<\/p>\n<p><strong>Caso Netflix y el lanzamientos de House of Cars<\/strong><\/p>\n<p>Todos sabemos del \u00e9xito indiscutible de la plataforma de series y pel\u00edculas Netflix. La empresa encontr\u00f3 la f\u00f3rmula perfecta al permitir a sus usuarios consumir contenido audiovisual cu\u00e1ndo, d\u00f3nde y c\u00f3mo quisieran, sin restricciones de programaci\u00f3n ni publicidad.<\/p>\n<p>No conform\u00e1ndose con eso, Netflix empez\u00f3 a producir su propio contenido exclusivo. En el caso de las series supuso una revoluci\u00f3n ya que adapt\u00f3 una necesidad ya existente permitiendo al espectador consumir una temporada entera de su serie favorita de una sentada.<\/p>\n<p>Este consumo fast-food de contenido audiovisual es\u00a0una tendencia ya bastante normalizada en nuestra sociedad. Diversas plataformas y marcas han adoptado este modelo de televisi\u00f3n a la carta y se lo ofrecen a sus consumidores de forma paquetizada.<\/p>\n<p>Sin embargo, <strong>\u00bfqu\u00e9 es lo que sigue haciendo de Netflix una de las plataformas con series de mayor \u00e9xito?<\/strong><\/p>\n<p>La respuesta es el<strong>\u00a0Big Data<\/strong>. Netflix es pionera en uso de datos masivos y un claro\u00a0ejemplo de su eficacia en el\u00a0<strong>uso del Big Data en su estrategia de marketing<\/strong>, es la serie\u00a0<strong>House of Cards<\/strong>.<\/p>\n<p>Esta serie era \u00e9xito asegurado desde antes de haber nacido, y esto fue gracias a un algoritmo que se encarg\u00f3 de descubrir los gustos de los usuarios de Netflix, asegur\u00e1ndose de esta manera la creaci\u00f3n de un producto que iba a encantar a la audiencia.<\/p>\n<p><strong>\u201cLos algoritmos derivados de una buena gesti\u00f3n del Big Data suponen una gran diferencia en la estrategia de ventas\u201d.<\/strong><\/p>\n<p>Adem\u00e1s de para conocer las preferencias de los futuros seguidores de la serie (<strong>gui\u00f1o a regreso al futuro<\/strong>), el an\u00e1lisis por medio del Big Data les permiti\u00f3 saber cu\u00e1ndo prefer\u00edan consumir sus maratones de series los abonados, lo cual concluy\u00f3 en \u201clos fines de semana\u201d como descanso semanal. Esto fue lo que les llev\u00f3 a publicar por primera vez, para disposici\u00f3n del usuario la primera temporada entera de una serie de una vez.<\/p>\n<p>Gracias al an\u00e1lisis de las valoraciones del usuario, de las b\u00fasquedas en la plataforma, del tiempo que permanecen los usuarios en la plataforma, de la forma de visualizaci\u00f3n del contenido (de una vez o parcialmente);\u00a0gracias al cruzado de datos de las preferencias de los usuarios y las de sus amigos, de las tendencias de una misma zona geogr\u00e1fica hacia unos actores u otros, preferencias de director, o incluso de g\u00e9nero y t\u00edtulos para las nuevas producciones;\u00a0todo ello junto con la opci\u00f3n multidispositivo hacen de\u00a0<strong>Netflix los masterminds del consumo de producci\u00f3n audiovisual.<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfQu\u00e9 es lo que sigue haciendo de Netflix una de las plataformas con series de mayor \u00e9xito? La respuesta es el Big Data. Netflix es pionera en uso de datos masivos y un claro de ejemplo de su eficacia en el uso del Big Data en su estrategia de marketing, es la serie House of Cards.<\/p>\n","protected":false},"author":23,"featured_media":14220,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[],"class_list":["post-14221","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-data"],"acf":{"photo_gallery":{"galeria":[[]]}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Netflix y el Big Data - ISDI Espa\u00f1a<\/title>\n<meta name=\"description\" content=\"\u00bfConoces la estrategia digital de Netflix? 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