{"id":14114,"date":"2021-11-01T00:00:00","date_gmt":"2021-11-01T00:00:00","guid":{"rendered":"https:\/\/www.isdi.education\/es\/que-es-un-kpi-y-para-que-sirve\/"},"modified":"2025-04-28T10:13:12","modified_gmt":"2025-04-28T10:13:12","slug":"que-es-un-kpi-y-para-que-sirve","status":"publish","type":"post","link":"https:\/\/www.isdi.education\/es\/blog\/que-es-un-kpi-y-para-que-sirve","title":{"rendered":"\u00bfQu\u00e9 es un KPI y para qu\u00e9 sirve?"},"content":{"rendered":"<div id=\"07M-wysiwyg-1\" class=\"07M-wysiwyg anchor--link \" data-anchor-content=\"\">\n<section class=\"wysiwyg mb-xl\">\n<div class=\"wrapper wrapper--small\">\n<div class=\"wysiwyg__content\">\n<div>\n<h2>Key Performance Indicator: qu\u00e9 es<\/h2>\n<p>La palabra <strong>KPI<\/strong> proviene de las siglas de la frase \u201c<strong>Key Performance Indicators<\/strong>\u201d, esto se traduce como \u201cindicadores claves de desempe\u00f1o\u201d. Estos indicadores son todas las variables, factores y unidades de medida para generar una <a title=\"6 hacks de Growth Marketing para asegurar los objetivos de negocio y eficientar costes e inversi\u00f3n en 2022\" href=\"https:\/\/www.isdi.education\/es\/blog\/growth-marketing-hacks-objetivos-de-negocio-eficientar-costes-inversion-2022\" target=\"_self\" rel=\"noopener\">estrategia de marketing<\/a>.<\/p>\n<p>Es importante recalcar que<strong> los KPIs<\/strong> <strong>no solo se utilizan en marketing<\/strong>, tambi\u00e9n son implementados por empresas financieras, comerciales, de procesos e, incluso, de calidad. Aunque, si bien es verdad, a lo largo de este art\u00edculo nos enfocaremos a los KPIs orientados al marketing.<\/p>\n<h2>\u00bfQu\u00e9 caracter\u00edsticas debe de tener un KPI?<\/h2>\n<p>Para que un KPI funcione como debe, este tiene que cumplir con las siguientes caracter\u00edsticas:<\/p>\n<ul>\n<li><strong>Alcanzable<\/strong>: Los objetivos planteados deben de ser realistas.<\/li>\n<li><strong>Medible<\/strong>: Aunque suene obvio, un KPI debe de poder medirse.<\/li>\n<li><strong>Relevante<\/strong>: No te llenes de datos, selecciona solo los m\u00e1s importantes.<\/li>\n<li><strong>Peri\u00f3dico<\/strong>: El indicador tiene que ser analizable peri\u00f3dicamente.<\/li>\n<li><strong>Exacto<\/strong>: Elige solo la parte m\u00e1s precisa de toda la informaci\u00f3n recabada.<\/li>\n<\/ul>\n<div class=\"cta-blog-box\"><div class=\"cta-copy\">Profundiza en el marketing que mueve al mundo<\/div>    <div style=\"width: auto; align-self: flex-end; flex-direction: row;\" class=\"elementor-element elementor-element-2e5ed7c e-con-full e-flex e-con e-child\" data-id=\"2e5ed7c\" data-element_type=\"container\" id=\"btnRedBannerDiv\">\n        <div class=\"elementor-element elementor-element-8d35332 btnArrowCircle elementor-mobile-align-left elementor-widget elementor-widget-button\" data-id=\"8d35332\" data-element_type=\"widget\" id=\"btnRedBanner\" data-widget_type=\"button.default\">\n            <div class=\"elementor-widget-container\">\n                    <div class=\"elementor-button-wrapper\">\n                        <a style=\"text-decoration: none !important; background-color:transparent!important; padding-right: 0px;\" class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.isdi.education\/es\/programas\/mdm-master-digital-marketing\" target=\"_blank\">\n                            <span class=\"elementor-button-content-wrapper\">\n                                        <span class=\"elementor-button-text\">Master Digital Marketing<\/span>\n                        <\/span>\n                        <\/a>\n                    <\/div>\n            <\/div>\n        <\/div>\n        <div class=\"elementor-element elementor-element-8fc238b elementor-widget__width-auto btnCircle elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"8fc238b\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n            <div class=\"elementor-widget-container\">\n                <div class=\"elementor-icon-wrapper\">\n                    <a style=\"cursor:pointer\" class=\"elementor-icon\"  href=\"https:\/\/www.isdi.education\/es\/programas\/mdm-master-digital-marketing\" target=\"_blank\">\n                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 80 20\" style=\"enable-background:new 0 0 80 20;\">\n                            <polygon points=\"9.5,0.5 8.5,1.5 16.2,9.2 0,9.2 0,10.8 16.2,10.8 8.5,18.5 9.5,19.5 19.1,10\"><\/polygon>\n                            <polygon points=\"70.5,0.5 69.4,1.5 77.1,9.2 60.9,9.2 60.9,10.8 77.1,10.8 69.4,18.5 70.5,19.5 80,10\"><\/polygon>\n                        <\/svg>\n                    <\/a>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div><\/div><style>\n.single-post .hentry .elementor-widget-theme-post-content a.elementor-icon{\n    font-size:80px!important;\n}\n.cta-blog-box {\n    background-color: #d32f2f;\n    color: white;\n    padding: 30px 40px;\n    display: flex;\n    justify-content: space-between;\n    font-family: 'Helvetica Neue', sans-serif;\n    border-radius: 4px;\n    margin: 20px 0;\n    flex-direction: column;\n}\n.cta-copy {\n    \/*font-size: 18px;\n    line-height: 1.4;\n    font-weight: 300;*\/\n    text-transform: uppercase;\n    font-family: \"PP Neue\", Sans-serif;\n    font-size: 28px;\n    font-weight: 300;\n    line-height: 48px;\n    letter-spacing: -1px;\n}\n.cta-boton {\n    color: white;\n    font-size: 14px;\n    text-decoration: none !important;\n    display: flex;\n    align-items: center;\n    border: none;\n    background: none;\n    cursor: pointer;\n    font-weight: 400;\n}\n.single-post .hentry .elementor-widget-theme-post-content a.cta-boton{\n    text-decoration: none !important;\n    font-size: 80px !important;\n}\n.cta-boton .flecha {\n    display: inline-block;\n    margin-left: 8px;\n    font-size: 18px;\n    transform: translateY(1px);\n}\n.cta-boton:hover .flecha {\n    transform: translateX(3px);\n    transition: transform 0.3s ease;\n}\n@media(max-width: 600px) {\n    .cta-blog-box {\n        flex-direction: column;\n        gap: 20px;\n        text-align: center;\n    }\n}\n<\/style>\n<h2>\u00bfCu\u00e1les son los KPIs m\u00e1s utilizados en marketing? Aqu\u00ed tienes algunos ejemplos de KPI:<\/h2>\n<ul>\n<li><strong>Retorno de Inversi\u00f3n (ROI)<\/strong>: Se refiere a los ingresos que genera nuestra campa\u00f1a.<\/li>\n<li><strong>Aumento de ventas<\/strong>: Esto muestra que la campa\u00f1a de marketing planteada, est\u00e1 funcionando.<\/li>\n<li><strong>Fuentes del tr\u00e1fico<\/strong>: Su objetivo es conocer los medios a trav\u00e9s de los cuales se enteran los usuarios de tu campa\u00f1a.<\/li>\n<li><strong>Embudo de ventas<\/strong>: Para mejorar una campa\u00f1a, es importante saber c\u00f3mo convertir a los usuarios en clientes.<\/li>\n<li><strong>Medici\u00f3n de la tasa de \u00e9xito<\/strong>: El objetivo es medir la eficacia de las acciones implementadas.<\/li>\n<li><strong>Palabras clave<\/strong>: Tenemos que analizar el ranking que ocupan nuestras palabras clave para medir y entender la eficiencia de nuestra estrategia de SEO.<\/li>\n<\/ul>\n<p>Es fundamental comprender y aplicar estos conceptos para poder\u00a0<a href=\"https:\/\/www.isdi.education\/es\/blog\/7-consejos-para-realizar-plan-de-marketing-digital\" target=\"_self\" rel=\"noopener\">hacer una mejor\u00a0<strong>estrategia de mercadotecnia<\/strong><\/a>. Si quieres adentrarte en el mundo del dato, te recomendamos echarle un vistazo al\u00a0<strong><a title=\"MDA &amp; IA (Master Data Analysis &amp; Inteligencia Artificial )\" href=\"https:\/\/www.isdi.education\/es\/programas\/mda-master-data-analysis\" target=\"_self\" rel=\"noopener\">Master in Data Analytics<\/a><\/strong>\u00a0o, si lo prefieres, empieza por conocer cu\u00e1les son las\u00a0<strong><a title=\"\u00bfQu\u00e9 es un MBA y para qu\u00e9 sirve?\" href=\"https:\/\/www.isdi.education\/es\/blog\/que-es-un-mba-y-para-que-sirve\" target=\"_self\" rel=\"noopener\">ventajas de un MBA<\/a><\/strong>\u00a0y por qu\u00e9 debes especializarte en\u00a0<strong>negocios digitales\u00a0<\/strong>para poder orientarte y escoger la formaci\u00f3n m\u00e1s adecuada.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Los \u201cindicadores claves de desempe\u00f1o\u201d o KPIs (por sus siglas en ingl\u00e9s) son todas las variables, factores y unidades de medida para generar una estrategia de marketing.<\/p>\n","protected":false},"author":23,"featured_media":14113,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[40],"tags":[],"class_list":["post-14114","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-empresa"],"acf":{"photo_gallery":{"galeria":[[]]}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfQu\u00e9 es un KPI, para qu\u00e9 sirve y ejemplos de KPIs?<\/title>\n<meta name=\"description\" content=\"Los \u201cindicadores claves de desempe\u00f1o\u201d o KPIs (por sus siglas en ingl\u00e9s) son todas las variables, factores y unidades de medida para generar una estrategia de marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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