{"id":47077,"date":"2026-04-09T11:44:41","date_gmt":"2026-04-09T09:44:41","guid":{"rendered":"https:\/\/www.isdi.education\/es\/evento\/ai-is-redefining-demand-are-you-still-optimizing-for-yesterday"},"modified":"2026-04-20T16:45:58","modified_gmt":"2026-04-20T14:45:58","slug":"ai-is-redefining-demand-are-you-still-optimizing-for-yesterday","status":"publish","type":"eventos","link":"https:\/\/www.isdi.education\/es\/evento\/ai-is-redefining-demand-are-you-still-optimizing-for-yesterday","title":{"rendered":"AI is Redefining Demand. Are You Still Optimizing for Yesterday?"},"content":{"rendered":"<p><strong>The Context<\/strong><\/p>\n<p>The shift is here. AI isn\u2019t just influencing marketing; it\u2019s dismantling traditional funnels. As AI-generated answers become the first touchpoint for your customers, traditional metrics like \u00abtraffic\u00bb and \u00abrankings\u00bb no longer tell the full story of growth. NP Digital &amp; ISDI have partnered to bridge the gap between legacy strategy and the AI-driven demand economy. This is a tactical roadmap for senior leaders to earn trust and visibility in the age of LLMs.<\/p>\n<p><strong>The Pillars (Key Takeaways)<\/strong><\/p>\n<ul>\n<li data-list-item-id=\"ea47d578c85b05df53b6ab7c836d13a70\">Beyond Traffic: Why visibility no longer equals clicks\u2014and how to win anyway.<\/li>\n<li data-list-item-id=\"e76887841ebd1767ecbe93d2c8b2060fd\">The AI Shortlist: How to ensure your brand is the preferred answer for AI tools.<\/li>\n<li data-list-item-id=\"e42023f10adc168fad74f5d968380f5b7\">GEO Strategy: Moving from SEO to Generative Engine Optimization.<\/li>\n<li data-list-item-id=\"ec89505b4f76dcedad04f5280120cb9cc\">New Metrics: How leading teams measure AI visibility and downstream impact.<\/li>\n<\/ul>\n","protected":false},"featured_media":47168,"template":"","lugar":[32],"sede":[],"tipo-de-evento":[],"class_list":["post-47077","eventos","type-eventos","status-publish","has-post-thumbnail","hentry"],"acf":{"texto_introduccion":"Exclusive with Neil Patel","subtitulo":"Join global marketing visionary Neil Patel and ISDI, the leaders in digital transformation, for an exclusive executive breakfast.","campaign_id":"701Qx00000ea1LFIAY","idioma":"English","fecha_del_evento":"20260506","hora_del_evento":"09:15:00","ubicacion_del_evento":"ISDI Madrid","como_ver_el_evento":"Presencial - Online","url_del_evento":"https:\/\/comconnect.isdi.education\/public\/premieres\/019d7177-402d-71c2-a93d-432429503fc9\/sign-up","tipo_de_evento":"Masterclass","descripcion__intro":"","razon_1":"","razon_2":"","razon_3":"","razon_4":"","razon_5":"","agenda":"<ul><li data-list-item-id=\"ea58c6164e6d2f5ec0a5dddac84093050\"><strong>09:15 | Welcome:<\/strong> Check-in and networking over coffee.<\/li><li data-list-item-id=\"e7745d1c27215326373c59820b02fcca7\"><strong>09:45 | Keynote: <\/strong>Neil Patel on the shift to zero-click search and new market trends.<\/li><li data-list-item-id=\"e73e157d18274a556e26190e1d46dd08b\"><strong>10:15 | Q&amp;A: <\/strong>High-value session with Neil Patel.<\/li><li data-list-item-id=\"e661030ec79a0f93bf4692e001c583419\"><strong>10:30 | Fireside Chat:<\/strong> AI learnings and real-world strategies (Global &amp; Spanish markets).<\/li><li data-list-item-id=\"effe47abf91be3d898f27b873b05614da\"><strong>11:00 | Breakfast:<\/strong> Networking wrap-up.<\/li><\/ul>","fecha_y_hora":"Mi\u00e9rcoles, 6 De Mayo De 2026 de 09:15 a 12:00","fecha_inicio_y_fin":"06 may. 2026","horario_del_evento":"09:15 - 12:00","duracion":"2h 45min","ciudad":"","direccion_del_evento":"Calle Viriato 20","evento_google_calendar":"https:\/\/calendar.google.com\/calendar\/render?action=TEMPLATE&text=AI+is+Redefining+Demand.+Are+You+Still+Optimizing+for+Yesterday%3F&details=Exclusive+with+Neil+Patel&location=Calle+Viriato+20+-+28010+Madrid+Espa%C3%B1a&dates=%2020260506T071500Z%20\/%2020260506T100000Z%20","mapa_del_evento":null,"coste":"Gratuito con reserva","telefono_del_evento":"900 814 144","email_del_evento":"marketingsf@isdi.education","contenido_del_evento":"<p><strong>The Context<\/strong><\/p><p>The shift is here. AI isn\u2019t just influencing marketing; it\u2019s dismantling traditional funnels. As AI-generated answers become the first touchpoint for your customers, traditional metrics like \"traffic\" and \"rankings\" no longer tell the full story of growth. NP Digital &amp; ISDI have partnered to bridge the gap between legacy strategy and the AI-driven demand economy. This is a tactical roadmap for senior leaders to earn trust and visibility in the age of LLMs.<\/p><p><br><strong>The Pillars (Key Takeaways)<\/strong><\/p><ul><li data-list-item-id=\"ea47d578c85b05df53b6ab7c836d13a70\">Beyond Traffic: Why visibility no longer equals clicks\u2014and how to win anyway.<\/li><li data-list-item-id=\"e76887841ebd1767ecbe93d2c8b2060fd\">The AI Shortlist: How to ensure your brand is the preferred answer for AI tools.<\/li><li data-list-item-id=\"e42023f10adc168fad74f5d968380f5b7\">GEO Strategy: Moving from SEO to Generative Engine Optimization.<\/li><li data-list-item-id=\"ec89505b4f76dcedad04f5280120cb9cc\">New Metrics: How leading teams measure AI visibility and downstream impact.<\/li><\/ul>","imagen_biografia_o_invitado_destacado":"","texto_biografias_o_invitado_destacado":"","texto_biografias_o_invitado_destacado_copiar":"","ponente_1":"","ponente_1_cargo":"","ponente_2":"","ponente_2_cargo":"","ponente_3":"","ponente_3_cargo":"","ponente_4":"","ponente_4_cargo":"","ponente_5":"","ponente_5_cargo":"","ponente_6":"","ponente_6_cargo":"","logo_1":"","logo_2":"","logo_3":"","logo_4":"","logo_5":"","sede1":"","sede2":"","sede3":"","ponentes":[47158,46796]},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AI is Redefining Demand. 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