{"id":43238,"date":"2025-12-09T15:48:37","date_gmt":"2025-12-09T14:48:37","guid":{"rendered":"https:\/\/www.isdi.education\/es\/?post_type=eventos&#038;p=43238"},"modified":"2026-03-26T16:07:05","modified_gmt":"2026-03-26T15:07:05","slug":"generative_engine_optimization","status":"publish","type":"eventos","link":"https:\/\/www.isdi.education\/es\/evento\/generative_engine_optimization","title":{"rendered":"Generative Engine Optimization (GEO): Domina la visibilidad en la era de la inteligencia artificial"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"43238\" class=\"elementor elementor-43238\" data-elementor-post-type=\"eventos\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2f611c1b e-flex e-con-boxed e-con e-parent\" data-id=\"2f611c1b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-92594ec elementor-widget elementor-widget-text-editor\" data-id=\"92594ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Activa el poder de la IA para escalar tu negocio<\/h3><p>La inteligencia aumentada est\u00e1 cambiando las reglas: da el paso y transforma la forma en que decides y construyes tu estrategia.<\/p><p>La irrupci\u00f3n de los motores de b\u00fasqueda generativos est\u00e1 transformando la forma en la que los usuarios acceden a la informaci\u00f3n y la forma en la que las empresas deben posicionarse para seguir siendo relevantes.<\/p><p>GEO (Generative Engine Optimization) es uno de los cambios m\u00e1s profundos en la estrategia digital desde la aparici\u00f3n del SEO. Su impacto va mucho m\u00e1s all\u00e1 del marketing: afecta a c\u00f3mo se dise\u00f1an los modelos de negocio, c\u00f3mo se toman decisiones y c\u00f3mo compiten las empresas en un entorno cada vez m\u00e1s impulsado por la IA.<\/p><p>En este evento entender\u00e1s qu\u00e9 implica realmente GEO, c\u00f3mo puede modificar tu sector y qu\u00e9 deben empezar a considerar los l\u00edderes empresariales para prepararse para la pr\u00f3xima etapa del ecosistema digital.<\/p><hr \/><h4><strong>AGENDA DEL EVENTO<\/strong><br \/><strong>19:00 &#8211; 19:05 h<\/strong><br \/>Welcome &amp; Branding experience<br \/><strong>19:05 &#8211; 19:25<\/strong> h\u200b<br \/>Masterclass | Generative Engine Optimization (GEO):<br \/>Domina la visibilidad en la era de la inteligencia artificial<br \/><strong>19:25 &#8211; 19:45 h<\/strong><br \/>Testimonio de alumni: compartir experiencia y aprendizajes en ISDI<br \/><strong>19:45 &#8211; 20:00 h<\/strong><br \/>Presentaci\u00f3n acad\u00e9mica: programas y metodolog\u00eda ISDI<br \/><strong>20:00 &#8211; 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