{"id":34621,"date":"2025-06-13T16:50:24","date_gmt":"2025-06-13T16:50:24","guid":{"rendered":"https:\/\/www.isdi.education\/es\/?post_type=eventos&#038;p=34621"},"modified":"2026-03-26T16:07:11","modified_gmt":"2026-03-26T15:07:11","slug":"marketing-social-first","status":"publish","type":"eventos","link":"https:\/\/www.isdi.education\/es\/evento\/marketing-social-first","title":{"rendered":"Marketing en la Era Social-First"},"content":{"rendered":"<p data-start=\"1569\" data-end=\"1820\">Las redes sociales ya no son un canal m\u00e1s. Son <strong data-start=\"1616\" data-end=\"1654\">el epicentro de una transformaci\u00f3n<\/strong> que est\u00e1 cambiando las reglas del marketing moderno. Donde antes bastaban campa\u00f1as, ahora se necesitan conversaciones. Donde hab\u00eda anuncios, hoy hay comunidades.<\/p>\n<p data-start=\"1822\" data-end=\"2084\">Esta masterclass es una invitaci\u00f3n a descubrir c\u00f3mo las plataformas sociales est\u00e1n moldeando un nuevo paradigma: el enfoque <strong data-start=\"1946\" data-end=\"1962\">Social-First<\/strong>. Una estrategia que nace desde lo social, pensada para conectar con audiencias hiperconectadas y evolucionar con ellas.<\/p>\n<ul>\n<li data-start=\"1822\" data-end=\"2084\">Entender\u00e1s qu\u00e9 significa realmente un enfoque \u201cSocial-First\u201d en marketing y c\u00f3mo implementarlo.<\/li>\n<li data-start=\"1822\" data-end=\"2084\">Descubrir\u00e1s los nuevos <strong data-start=\"2248\" data-end=\"2274\">perfiles profesionales<\/strong> que marcar\u00e1n el futuro del sector.<\/li>\n<li data-start=\"1822\" data-end=\"2084\">Aprender\u00e1s c\u00f3mo usar <strong data-start=\"2335\" data-end=\"2371\">IA y automatizaci\u00f3n como aliados<\/strong>, no como amenazas.<\/li>\n<li data-start=\"1822\" data-end=\"2084\">Conocer\u00e1s claves para construir <strong data-start=\"2427\" data-end=\"2452\">marcas con ADN social<\/strong>, centradas en comunidad y conversaci\u00f3n.<\/li>\n<li data-start=\"1822\" data-end=\"2084\">Identificar\u00e1s qu\u00e9 t\u00e1cticas tradicionales ya no funcionan\u2026 y por qu\u00e9.<\/li>\n<\/ul>\n<h3>Agenda:<\/h3>\n<ul>\n<li><strong>18:15 &#8211; 18:30 h<\/strong>: Bienvenida y presentaci\u00f3n Comunidad ISDI<\/li>\n<li><strong>18:30 &#8211; 20:00 h<\/strong>: Mesa redonda: El marketing del ma\u00f1ana: ser\u00e1 social-first y cambiar\u00e1 la manera de trabajar<\/li>\n<li><strong>20:00 &#8211; 20:15 h<\/strong>: Presentaci\u00f3n Programas ISDI curso 2025\/2026<\/li>\n<li><strong>20:15 &#8211; 20:30 h<\/strong>: Cierre Sesi\u00f3n<\/li>\n<li><strong>20:30 &#8211; 21:00 h<\/strong>: ISDI Beers &amp; Networking<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"featured_media":34624,"template":"","lugar":[32],"sede":[112],"tipo-de-evento":[],"class_list":["post-34621","eventos","type-eventos","status-publish","has-post-thumbnail","hentry","sede-madrid"],"acf":{"texto_introduccion":"Las redes sociales ya no son un canal: son el coraz\u00f3n de la nueva estrategia de marketing.","subtitulo":"Lorem ipsum","campaign_id":"701Qx00000QLPR3IAP","idioma":"Espa\u00f1ol","fecha_del_evento":"20250626","hora_del_evento":"18:15:00","ubicacion_del_evento":"ISDI Online","como_ver_el_evento":"Presencial - Online","url_del_evento":"https:\/\/comconnect.isdi.education\/public\/premieres\/019cdce4-cd6f-7230-9ad7-2e8d4cd01208\/sign-up","tipo_de_evento":"Masterclass","descripcion__intro":"","agenda":"18:15 - 21:00","fecha_y_hora":"Jueves, 26 De Junio De 2025 de 18:15:00 a 21:00:00","fecha_inicio_y_fin":"26 jun. 2025","horario_del_evento":"18:15 - 21:00","duracion":"2h 45min","ciudad":"Madrid","direccion_del_evento":"C\/ Viriato, 20 - 28010 Madrid","evento_google_calendar":"https:\/\/calendar.google.com\/calendar\/render?action=TEMPLATE&text=Marketing+en+la+Era+Social-First&details=Las+redes+sociales+ya+no+son+un+canal%3A+son+el+coraz%C3%B3n+de+la+nueva+estrategia+de+marketing.&location=C%2F+Viriato%2C+20+-+28010+Madrid+Madrid&dates=%2020250626T161500Z%20\/%2020250626T190000Z%20","mapa_del_evento":null,"coste":"Gratuito con reserva","telefono_del_evento":"900 814 144","email_del_evento":"marketingsf@isdi.education","contenido_del_evento":"<p data-start=\"1569\" data-end=\"1820\">Las redes sociales ya no son un canal m\u00e1s. Son <strong data-start=\"1616\" data-end=\"1654\">el epicentro de una transformaci\u00f3n<\/strong> que est\u00e1 cambiando las reglas del marketing moderno. Donde antes bastaban campa\u00f1as, ahora se necesitan conversaciones. Donde hab\u00eda anuncios, hoy hay comunidades.<\/p>\n<p data-start=\"1822\" data-end=\"2084\">Esta masterclass es una invitaci\u00f3n a descubrir c\u00f3mo las plataformas sociales est\u00e1n moldeando un nuevo paradigma: el enfoque <strong data-start=\"1946\" data-end=\"1962\">Social-First<\/strong>. Una estrategia que nace desde lo social, pensada para conectar con audiencias hiperconectadas y evolucionar con ellas.<\/p>\n<ul>\n<li data-start=\"1822\" data-end=\"2084\">Entender\u00e1s qu\u00e9 significa realmente un enfoque \u201cSocial-First\u201d en marketing y c\u00f3mo implementarlo.<\/li>\n<li data-start=\"1822\" data-end=\"2084\">Descubrir\u00e1s los nuevos <strong data-start=\"2248\" data-end=\"2274\">perfiles profesionales<\/strong> que marcar\u00e1n el futuro del sector.<\/li>\n<li data-start=\"1822\" data-end=\"2084\">Aprender\u00e1s c\u00f3mo usar <strong data-start=\"2335\" data-end=\"2371\">IA y automatizaci\u00f3n como aliados<\/strong>, no como amenazas.<\/li>\n<li data-start=\"1822\" data-end=\"2084\">Conocer\u00e1s claves para construir <strong data-start=\"2427\" data-end=\"2452\">marcas con ADN social<\/strong>, centradas en comunidad y conversaci\u00f3n.<\/li>\n<li data-start=\"1822\" data-end=\"2084\">Identificar\u00e1s qu\u00e9 t\u00e1cticas tradicionales ya no funcionan\u2026 y por qu\u00e9.<\/li>\n<\/ul>\n<h3>Agenda:<\/h3>\n<ul>\n<li><strong>18:15 &#8211; 18:30 h<\/strong>: Bienvenida y presentaci\u00f3n Comunidad ISDI<\/li>\n<li><strong>18:30 &#8211; 20:00 h<\/strong>: Mesa redonda: El marketing del ma\u00f1ana: ser\u00e1 social-first y cambiar\u00e1 la manera de trabajar<\/li>\n<li><strong>20:00 &#8211; 20:15 h<\/strong>: Presentaci\u00f3n Programas ISDI curso 2025\/2026<\/li>\n<li><strong>20:15 &#8211; 20:30 h<\/strong>: Cierre Sesi\u00f3n<\/li>\n<li><strong>20:30 &#8211; 21:00 h<\/strong>: ISDI Beers &amp; Networking<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","imagen_biografia_o_invitado_destacado":"","texto_biografias_o_invitado_destacado":"","texto_biografias_o_invitado_destacado_copiar":"","ponente_1":"","ponente_1_cargo":"","ponente_2":"","ponente_2_cargo":"","ponente_3":"","ponente_3_cargo":"","ponente_4":"","ponente_4_cargo":"","ponente_5":"","ponente_5_cargo":"","ponente_6":"","ponente_6_cargo":"","logo_1":"","logo_2":"","logo_3":"","logo_4":"","logo_5":"","sede1":"","sede2":"","sede3":"","ponentes":null},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing Social-First<\/title>\n<meta name=\"description\" content=\"Descubre por qu\u00e9 las redes sociales ya no son solo un canal, sino el centro del nuevo marketing. En esta masterclass gratuita exploramos el enfoque Social-First y su impacto real.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.isdi.education\/es\/evento\/marketing-social-first\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Social-First\" \/>\n<meta property=\"og:description\" content=\"Descubre por qu\u00e9 las redes sociales ya no son solo un canal, sino el centro del nuevo marketing. En esta masterclass gratuita exploramos el enfoque Social-First y su impacto real.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.isdi.education\/es\/evento\/marketing-social-first\" \/>\n<meta property=\"og:site_name\" content=\"ISDI Espa\u00f1a\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/isdi.education\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-26T15:07:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.isdi.education\/es\/wp-content\/uploads\/2025\/06\/Captura-de-pantalla-2025-06-13-a-las-18.53.01.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"2420\" \/>\n\t<meta property=\"og:image:height\" content=\"550\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.isdi.education\\\/es\\\/evento\\\/marketing-social-first\",\"url\":\"https:\\\/\\\/www.isdi.education\\\/es\\\/evento\\\/marketing-social-first\",\"name\":\"Marketing Social-First\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.isdi.education\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.isdi.education\\\/es\\\/evento\\\/marketing-social-first#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.isdi.education\\\/es\\\/evento\\\/marketing-social-first#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.isdi.education\\\/es\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/Captura-de-pantalla-2025-06-13-a-las-18.53.01.webp\",\"datePublished\":\"2025-06-13T16:50:24+00:00\",\"dateModified\":\"2026-03-26T15:07:11+00:00\",\"description\":\"Descubre por qu\u00e9 las redes sociales ya no son solo un canal, sino el centro del nuevo marketing. En esta masterclass gratuita exploramos el enfoque Social-First y su impacto real.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.isdi.education\\\/es\\\/evento\\\/marketing-social-first#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.isdi.education\\\/es\\\/evento\\\/marketing-social-first\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.isdi.education\\\/es\\\/evento\\\/marketing-social-first#primaryimage\",\"url\":\"https:\\\/\\\/www.isdi.education\\\/es\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/Captura-de-pantalla-2025-06-13-a-las-18.53.01.webp\",\"contentUrl\":\"https:\\\/\\\/www.isdi.education\\\/es\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/Captura-de-pantalla-2025-06-13-a-las-18.53.01.webp\",\"width\":2420,\"height\":550,\"caption\":\"Marketing en la Era Social-First\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.isdi.education\\\/es\\\/evento\\\/marketing-social-first#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Inicio\",\"item\":\"https:\\\/\\\/www.isdi.education\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing en la Era Social-First\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.isdi.education\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/www.isdi.education\\\/es\\\/\",\"name\":\"ISDI Espa\u00f1a | La Escuela de Negocios de la Era Digital\",\"description\":\"Descubre la formaci\u00f3n que te abrir\u00e1 las puertas a la era digital. Entra a formar parte de la primera escuela de negocios y direcci\u00f3n nativa digital.\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.isdi.education\\\/es\\\/#organization\"},\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.isdi.education\\\/es\\\/#organization\",\"name\":\"ISDI Espa\u00f1a | La Escuela de Negocios de la Era Digital\",\"url\":\"https:\\\/\\\/www.isdi.education\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.isdi.education\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.isdi.education\\\/es\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/cropped-Favicon.png\",\"contentUrl\":\"https:\\\/\\\/www.isdi.education\\\/es\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/cropped-Favicon.png\",\"width\":512,\"height\":512,\"caption\":\"ISDI Espa\u00f1a | La Escuela de Negocios de la Era Digital\"},\"image\":{\"@id\":\"https:\\\/\\\/www.isdi.education\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/isdi.education\",\"https:\\\/\\\/www.linkedin.com\\\/school\\\/isdi\\\/?originalSubdomain=es\",\"https:\\\/\\\/www.instagram.com\\\/isdi_edu\\\/?hl=es\",\"https:\\\/\\\/www.tiktok.com\\\/@isdi_edu\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/ISDItv\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Marketing Social-First","description":"Descubre por qu\u00e9 las redes sociales ya no son solo un canal, sino el centro del nuevo marketing. En esta masterclass gratuita exploramos el enfoque Social-First y su impacto real.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.isdi.education\/es\/evento\/marketing-social-first","og_locale":"es_ES","og_type":"article","og_title":"Marketing Social-First","og_description":"Descubre por qu\u00e9 las redes sociales ya no son solo un canal, sino el centro del nuevo marketing. En esta masterclass gratuita exploramos el enfoque Social-First y su impacto real.","og_url":"https:\/\/www.isdi.education\/es\/evento\/marketing-social-first","og_site_name":"ISDI Espa\u00f1a","article_publisher":"https:\/\/www.facebook.com\/isdi.education","article_modified_time":"2026-03-26T15:07:11+00:00","og_image":[{"width":2420,"height":550,"url":"https:\/\/www.isdi.education\/es\/wp-content\/uploads\/2025\/06\/Captura-de-pantalla-2025-06-13-a-las-18.53.01.webp","type":"image\/webp"}],"twitter_card":"summary_large_image","twitter_misc":{"Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.isdi.education\/es\/evento\/marketing-social-first","url":"https:\/\/www.isdi.education\/es\/evento\/marketing-social-first","name":"Marketing Social-First","isPartOf":{"@id":"https:\/\/www.isdi.education\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.isdi.education\/es\/evento\/marketing-social-first#primaryimage"},"image":{"@id":"https:\/\/www.isdi.education\/es\/evento\/marketing-social-first#primaryimage"},"thumbnailUrl":"https:\/\/www.isdi.education\/es\/wp-content\/uploads\/2025\/06\/Captura-de-pantalla-2025-06-13-a-las-18.53.01.webp","datePublished":"2025-06-13T16:50:24+00:00","dateModified":"2026-03-26T15:07:11+00:00","description":"Descubre por qu\u00e9 las redes sociales ya no son solo un canal, sino el centro del nuevo marketing. En esta masterclass gratuita exploramos el enfoque Social-First y su impacto real.","breadcrumb":{"@id":"https:\/\/www.isdi.education\/es\/evento\/marketing-social-first#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.isdi.education\/es\/evento\/marketing-social-first"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.isdi.education\/es\/evento\/marketing-social-first#primaryimage","url":"https:\/\/www.isdi.education\/es\/wp-content\/uploads\/2025\/06\/Captura-de-pantalla-2025-06-13-a-las-18.53.01.webp","contentUrl":"https:\/\/www.isdi.education\/es\/wp-content\/uploads\/2025\/06\/Captura-de-pantalla-2025-06-13-a-las-18.53.01.webp","width":2420,"height":550,"caption":"Marketing en la Era Social-First"},{"@type":"BreadcrumbList","@id":"https:\/\/www.isdi.education\/es\/evento\/marketing-social-first#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Inicio","item":"https:\/\/www.isdi.education\/es\/"},{"@type":"ListItem","position":2,"name":"Marketing en la Era Social-First"}]},{"@type":"WebSite","@id":"https:\/\/www.isdi.education\/es\/#website","url":"https:\/\/www.isdi.education\/es\/","name":"ISDI Espa\u00f1a | La Escuela de Negocios de la Era Digital","description":"Descubre la formaci\u00f3n que te abrir\u00e1 las puertas a la era digital. Entra a formar parte de la primera escuela de negocios y direcci\u00f3n nativa digital.","publisher":{"@id":"https:\/\/www.isdi.education\/es\/#organization"},"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.isdi.education\/es\/#organization","name":"ISDI Espa\u00f1a | La Escuela de Negocios de la Era Digital","url":"https:\/\/www.isdi.education\/es\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.isdi.education\/es\/#\/schema\/logo\/image\/","url":"https:\/\/www.isdi.education\/es\/wp-content\/uploads\/2024\/02\/cropped-Favicon.png","contentUrl":"https:\/\/www.isdi.education\/es\/wp-content\/uploads\/2024\/02\/cropped-Favicon.png","width":512,"height":512,"caption":"ISDI Espa\u00f1a | La Escuela de Negocios de la Era Digital"},"image":{"@id":"https:\/\/www.isdi.education\/es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/isdi.education","https:\/\/www.linkedin.com\/school\/isdi\/?originalSubdomain=es","https:\/\/www.instagram.com\/isdi_edu\/?hl=es","https:\/\/www.tiktok.com\/@isdi_edu","https:\/\/www.youtube.com\/user\/ISDItv"]}]}},"_links":{"self":[{"href":"https:\/\/www.isdi.education\/es\/wp-json\/wp\/v2\/eventos\/34621","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.isdi.education\/es\/wp-json\/wp\/v2\/eventos"}],"about":[{"href":"https:\/\/www.isdi.education\/es\/wp-json\/wp\/v2\/types\/eventos"}],"version-history":[{"count":0,"href":"https:\/\/www.isdi.education\/es\/wp-json\/wp\/v2\/eventos\/34621\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.isdi.education\/es\/wp-json\/wp\/v2\/media\/34624"}],"wp:attachment":[{"href":"https:\/\/www.isdi.education\/es\/wp-json\/wp\/v2\/media?parent=34621"}],"wp:term":[{"taxonomy":"lugar","embeddable":true,"href":"https:\/\/www.isdi.education\/es\/wp-json\/wp\/v2\/lugar?post=34621"},{"taxonomy":"sede","embeddable":true,"href":"https:\/\/www.isdi.education\/es\/wp-json\/wp\/v2\/sede?post=34621"},{"taxonomy":"tipo-de-evento","embeddable":true,"href":"https:\/\/www.isdi.education\/es\/wp-json\/wp\/v2\/tipo-de-evento?post=34621"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}